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Page 1
Negotiation Styleby Renni Rengganis
Page 2
Introduction
This chapter take a look at two models of negotiation style
Warner’s
Aronoff and Wilson’s
Page 3
Warner’s Style Model
Communication analyst Jon Warner has developed amodel of
negotiation styles that is based on emphaty and energy
Warner
Empathy the ability to emotionally connect with other
Energy
Verbal Energy Voice volume, speak faster
Non-Verbal Energy
Eye contact, gestures
Page 4 4
The diamond shaped yellow shaded area suggests how much of each quadrant issued by the most effective negotiators. this is only a suggested and 'averaged' shape.
Page 5
Aronoff and Wilson’s Style ModelModel of Negotiation Styles Based on Eleven Personality Variables
Abasement Self-blaming, surrendering, apologizing, confessing, atoning, complying, accepting punishment.
Dependency Seeking aid, protection, sympathy/help, fearing the loss of a powerful protector
Approval Admiring, emulating, cooperating with, yielding, eagerly to and willingly serve leader
Authoritarianism Holding to conventional values, being hostile toward others, stereotyping others, holding antidemocratic attitudes, being submissive and uncritical towards authority.
Order Carefully structuring events by directly imposing order on interpersonal relationship, the self/the world.
Affiliation Interacting with others, establishing intimate equal involvements with others in mutually relationship
Dominance Establishing self-worth through demonstrations of directing, influencing and persuading others.
Nurturance Establishing self-worth by responsible caring for the successful development of persons, generations, institutions
Recognition Establishing self-worth through personal displays that gain admiration, respect, praise and prestige from others
Achievement Establishing self-worth through successful competition with standards of excellence in the pursuit of task-oriented activity
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Aronoff and Wilson’s analyze the approaches different individuals will have to negotiation situations
in bargaining process or in the approaches to information use, whish means various approaches to problem solving, framing arguments, and responding to new data and events in the negotiations process.
It also possible to analyze the personality in terms of negotiation style, based on whether individual choose to maximize their own or joint outcomes. Whether they are prone to reveal or conceal facts and emotions.
Aronoff and Wilson’s Style Model cont’d
Page 7 7
Bargaining Stance
Techniques of Information
Use
Firm Yielding
Rigid Abasement Dependency
Order Approval
Dominance Authoritarianism
Recognition
FlexibleMachiavellianism Affiliation
Achievement
Nurturance
Page 8 8
Cooperative Competitive
Revealing
Affiliation Dominance
Achievement Recognition
Nurturance
STYLE : INTEGRATIVE STYLE : ADVERSARIAL
Concealing
Dependency Abasement
Approval Authorotarianism
Order Machievellianism
STYLE : INTEGRATING STYLE : EXPLOITATIVE
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Aronoff & Wilson’s negotiation style provide other insight :
The Authoritarian personality :While notorious rigid in problem solving and coping with new circumstances, can be surprisingly yielding in negotiations.
The Abasement personality :May be self sabotaging as a negotiator, working in a variety of conscious and unconscious way to evoke dissatisfaction and irritation from other.
The Nurturance Personality :While consider new information, may not be open enough to move within the dynamics of the negotiation process
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