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Monetize your mobile traffic with the same and proven business models as Spotify and Netflix. We provide Game Clubs and App Stores with seven different monetization methods and can take full end-to-end responsibility for running your stores.
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General App Store Presentation 7th April2014
Jonatan Redvik
Henrik Lewander
Markus Viikki
Sales Manager [email protected]
Skype: markus.viikki.appland
+46 707 17 07 71
Market Assessment
and Opportunity
39%
61%
North America
17%
83%
Eastern Europe
Mobile Ownership By Device Type
Source: Nielsen, 2012; eMarketer, April 2012
It’s still a “Feature Phone World” – with over 50%
smartphone penetration in developed markets
and less than 20% in the emerging markets.
24%
76%
Western Europe
15%
85%
Latin America
Smartphone Feature Phones
15%
86%
Asia-Pacific
3%
97%
Middle East & Africa
2011
2011
2011
2011 2011
2011 62%
2014
48%
2014
33%
2014
52%
2014
39%
2014
24%
2014
Smartphone penetration 2014 forecast
Feature phone leads
across the globe, however…
3 3rd March 2014
Smartphones will
represent 60% of all
cellphones by 2019!
…Smartphone sales are
growing exponentially…
4
Source: Ericsson Nov 2013, Mobility Report 2013
3rd March 2014
of mobile users download mobile apps…
90% of all global app
downloads comes from iOS
and Android stores
…and yet mainly 1st generation
store owners monetizing apps in...
5
Source: Gartner September 2013, Flurry Analytics 2013
70%
3rd March 2014
3rd March 2014 6
... an app market that is
growing and changing fast
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014 2015 2016 2017
Advertising
In-app purchase
Paid-for
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015 2016 2017
Paid-for apps
In-app purchase
Advertising
76%
17%
7%
38%
48%
14%
$26Bn
$76Bn
Source: Gartner (Sep 2013)
App store revenue world wide 2013
$26B
Source: Gartner (Sep 2013)
In only three years Doubles
Appland
Solution
3rd March 2014 7
8
App Eco System
3rd March 2014
2nd gen. Store Owners
Telco
Content Provider
Hosting Load balancing
Cache
AWS
CDN
Content Apps
Games
Widgets
Wallpapers
Monetisation Subscription Clubs
In-app purchase
Upfront purchase
Advertising
Affiliates
Platform Multi OS
Multi form factor
Content Provider Portal
Store Manager Portal
Content
Providers
Content
Aggregators
Digital Retailing App acquisition
QA & Curation
Store management
Settlements/payouts
1st gen. Store Owners
Consumers Gamers
Kids
Professionals
Employees
Automotive
OEM
Consumer Goods
Retail
2nd generation Store Owners are launching new types of app stores.
Appland enables next-gen plug-and-play stores for the B2B2C market.
Enterprise Brands
Appland Products Overview
9 3rd March 2014
App Store
• 100,000 apps
• 6 monetisation methods
• 5 weeks delivery time
Games Club
• ”Spotify” for games Free (Ad-funded) Buy single game Monthly subscription
• Pure rev share model
Launcher App STB, SmartTV • Recommendation service
(from Google/Apple App Stores and web)
• One point of entry (to your company’s mobile world)
• Web-based management (of recommendations, communication and user behaviors)
Functional Overview
Content Provider Portal
Used by developers and
content providers/aggregators:
• Register company
• Upload app
• Bulk upload API
• In-app purchase
• App management
• Statistics
• Payouts
• Account management
• Etc.
Content Provider Portal
(browser based)
App Store Front
(native app or browser based)
Technical Platform
Store Manager Portal
(browser based)
Technical Platform
System Core,
used by Appland
• Performance monitoring
• Capacity monitoring
• Failure monitoring
• Hosting monitoring
• Logging system
• Admin systems
• Etc.
Store Manager Portal
Used by Store Owner(s)
(can also be handled by Appland):
• Quality assurance of apps
• Set featured apps
• Campaign management
• Notification management
• Virtual currency management
• iOS app ingestion
• Multi-Store Management
• Multi-Store Analytics
• Comments moderation
• View statistics
• Export data
• Payouts
• Account handling
• Etc.
App Store Front
Used by the end user
of the app store
• Discover new apps:
- Featured apps
- Top lists
- Categories
- My FB friend’s apps
- Apps near me
• Push apps (web to device)
• Purchase apps
• My apps handling
• Multi-device handling
• Purchase parental control
• Rate and comment apps
• Etc.
10 3rd March 2014
Web Browser Store Responsive design for
desktop, tablet and smartphone
Android ODP – On Device Portal
3rd March 2014 12
Islamic
iPhone/iPad Native App
3rd March 2014 13
Thank you!
Jonatan Redvik
Henrik Lewander
Markus Viikki
Sales Manager [email protected]
Skype: markus.viikki.appland
+46 707 17 07 71