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October 27 th , 2012

App Store Revolution

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Page 1: App Store Revolution

October 27th, 2012

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ComboApp is a marketing agency that specializes in promoting applications throughout every major mobile

marketplace in the world

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“Combo App – App promotion agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada”.

Media about us

“ComboApp focuses on social networking, buzz marketing, and advertising, an approach it says work well and, most importantly, is sustainable”.

“The ComboApp Marketing Agency, a long-time leader in mobile app promotion services <…> is joining Apple in solidarity behind this move”.

“ComboApp is a Mobile App Marketing agency that provides solid scope of different app marketing services to help app developers market their iOS apps on the Apple’s App Store”.

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Extra Revenue Extra personal TOP?

App Graphics

enhancement?

External traffic to App

Store?

Gaming Platform?

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Card-style navigation

The new app info page outlook

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You can’t see ratings

All focus on the App Icon

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Be ready to impress

Astonishing graphics is the key to success

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More Call to Action!

Now two separate badges:

Download on the App Store badge Use the Download on the App Store badge on all electronic communications including websites, web banner ads, mobile device banner ads, email promotions, online newsletters, and online direct mail.

Available on the App Store badge Use the Available on the App Store badge for all printed communications and promotions that do not have web- linking capabilities, such as TV spots, print ads, video trailers, printed flyers, and printed direct mail.

New App Store Marketing and Advertising Guideline for developers

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When visiting a site on Mobile Safari that has an app, a new banner appears inviting the user to download it.

Smart App Banners

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

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2.25 “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

New App Review Guidelines

No more “Free-App-A-Day”?

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Deep Facebook integration

You can now see how many of your friends have liked that app

You can also share the app’s iTunes Store link on Facebook

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The power of social media

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The power of social media

… and even more social connections

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Now it’s the most active element always looking for the user’s attention

Genius

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Genius

The enhanced Genius feature now utilizes the recommendation engine from Chomp to offer more relevant app suggestions

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App Store + Game Publishers = …

Speech of EA representative during iPhone 5 presentation

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3 of 4 Editor’s Choice are games

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More engagement

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Thank You! Julia Guzunova, Vice President