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APP Academy: Marketing (Virtual Classroom) - Information Kit
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@partnerforce
APP Academy Marke&ng – Info Kit
Bene!ts Pre-Work Live Event Post-Work
Discussion Question Panel
Parking Lot
Quick Polls Vote Early & Often
Real-time Feedback
Stay Focused Stay Engaged Stay on Time
Virtual Classroom Success!
Resources APP Academy (Online) – http://p.force.com/appacademy ISV Guide – http://p.force.com/guide
APP Academy: Marketing - Vision
The APP Academy: Marketing represents a collection of our best practices and lessons
learned from salesforce.com , our AppExchange Partner Program, and from our most successful partners.
Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content • Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro • Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
Hour 1 (Build Your Brand) Intro & Overview
High Impact Messaging & Big Brand
AppExchange: The Insider’s Guide
Marketing Strategy: 360° View
Break
Hour 2 (Generate Demand) PR & Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Resources, Summary, Q&A
End
APP Academy: Marketing (VC)
http://p.force.com/marketing
Office Hours
Marketing Best Practices
Event Management
AppExchange
Social Media
Recorded Training
Marketing FAQ
APP Academy Module – Partner Marketing
Startup Inspiration Industry Expertise Sales Strategy Marketing Best Practices Technical Wisdom Event Planning Product Launch Financing Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you purchase this book for yourself and your team members. We will refer to this book during the session (purchase is not required). www.salesforce.com/behindthecloud
Read ‘Behind the Cloud’ by Marc Benioff
Understanding B2B Online Marketing Building a B2B Brand Online Search Engine Optimization Using Paid Online Media Optimizing with Metrics Conversion Rate Optimization & Usability Managing Your Leads Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between awareness and demand-generation. Find the book at
Read ‘Complete B2B Online Marketing’ by Maura Ginty & Lauren Vaccarello with William Leake
• Validate Your Planned Approach • Layout Your Partnership Options • Work towards a signed Partner Contract • Foster Your Go-to-Market Execution • Network with others
Talk To Your ISV Account Executive (AE)
Office Hours
PR Office Hours
Dreamforce Office Hours
Marketing Office Hours
Security Review Office Hours
http://p.force.com/officehours
Check out The Business App Blog
http://p.force.com/blog
How To’s
Technical Best Practices
Sales Tips
Marketing Insights
Thought Leadership
Industry Trends
Recommendations
Program Updates
Partner Community Is Now Live For All Partners!
PARTNERS – Login Process
Go To http://partners.salesforce.com/
Select ‘Get Access’. Use your Salesforce org + Partner Portal login.
You’re In! Welcome to the Partner Community!
This is a ONE-TIME step. Need Help? Go to http://p.force.com/signup for an FAQ.
Partners need BOTH logins for the next few months
http://partners.salesforce.com/
Collaboration (Chatter)
Education
News, Events, & Alerts
Log Cases
Free Training Signup (LMS)
New! Partner Community
Create Dev & Test Orgs
Leads (SI)
Opportunities (SI)
Projects (SI)
Partner Portal
http://www.salesforce.com/partnerportal
Follow the ‘Official: Partner Community” Chatter Group Select ‘Email Daily Digest’ to receive program updates
http://partners.salesforce.com/
Follow Us on Social Media
Twitter.com/partnerforce
Slideshare.net/partnerforce
Facebook.com/Salesforcepartners
http://p.force.com/socialmedia
youtube.com/partnerforce