Valerie Lim Associate ISV Technical Evangelist @ValerieSFDC

APP Academy: Build Your First App

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1.5B Transactions

Per Day Records Stored

72B

2,500+ AppExchange

Apps

Revenue for ISVs

$1B+

2.6M+ AppExchange

Installs

“Salesforce Is A Platform Company. Period.” TechCrunch

• Build apps faster on Salesforce1 Platform

• Grow faster alongside Salesforce

• Find new customers on AppExchange

Apps built on the Platform

4M+

Partners: Building Next Generation Enterprise App Businesses

Experian

GetFeedback

Philips

Adobe

ClickSoftware

Veeva Novidea

CloudApps Evernote

SchoolForce

Ring my Bell

Hotel Ninjas

Cameleon

LinkedIn

FinancialForce

Reach our customer base and beyond to new companies and users

We’ve Helped Partners Succeed Since 2006 2m+ Installs

2010 2013 2012 2011 2009 2008 2007 2006

App

s on

the

App

Exc

hang

e

1m Installs

$1b+ partner revenue

IPO

The Salesforce1 Platform is Faster

Customize App

buy & setup

hardware

install complex software

define user access

build & test security

make it mobile &

social

setup reporting & analytics

build app

Custom Build

App

App

12-18+ Months?

Future Phases in Weeks, not Months

6-8 Weeks

Your App

Build your app in three steps

Build your app on the Salesforce1

Platform

Package, distribute and support your

app with the Partner Program

Choose the partner model that is best for

you

1 2 3

My App Idea - PerkOn

Corporate Perks, Redefined •  “Employees want to search for corporate perks from inside

their Salesforce environments” •  “Employees want to compare perks based on popularity” •  “Employees want to share feedback about these perks with

their colleagues” •  “Employees want to access and redeem perks on their mobile

devices”

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Summary

•  In under 20 minutes, here’s what we’ve built: –  Custom App - PerkOn –  Custom Object – Perk

•  Custom Fields •  Page Layouts

–  Canvas App •  Integrate with our existing app

–  Custom Report –  Social functionality with Chatter –  Salesforce1 Mobile

High Level Architecture

Salesforce1 Platform APIs

Custom Objects

Visualforce Pages

Salesforce1 Mobile

Canvas

Processing

UI, APIs

Reports

Users

Deal Provider Integration

Leverage Proven GoToMarket Technology • Sell and distribute faster without investing in GTM services

–  Manage your lead-trial-provisioning funnel with our Licenses Management and Trial tools –  Sell and market with your brand –  Deliver better service with Salesforce CRM –  Push upgrades to customers with ease

Channel Order App

Managed Packages

Branded Login

Push Upgrades

Subscriber Support

Business Org

Trials

Branded Emails

License Management

Usage Metrics

Canvas APIs Mobile SDK & Dev. Packs

Multi-Language

IDE, Ant & Workbench

VisualForce & JavaScript

<js>

Your Innovation

Declarative Tools

Apex, SOSL & SOQL

Managed Packages

Get It Now Trials &

Provisioning AppExchange Lead & Usage Metrics

Customized Branding

Push& Pull Upgrades

License Management

Go To Market

Remote Support

Sharing, Audit & Compliance

Customization & Localization

Work-flows & Scripts

Users, ID & Authentication

Dashboard & Report Builder

Enterprise Search

Core Capabilities

Salesforce1 Mobile

Social Objects & Communities

>99.9% <300ms

Reliability & Performance

Massively Scalable

Security Certified Multi-Tenant 3 Upgrades per

Year Backups

& DR

Infrastructure

Marketing Cloud Heroku 1

The Fast Path from Idea to App

How Do I Get Started? • Think about use cases • Sign up for a free DE org at https://developer.salesforce.com/signup

–  If you’re already a partner - http://p.force.com/org •  Create an org from your Environment Hub -

https://partners.salesforce.com/s/education/general/Environment_Hub

• Resources: –  Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook –  Documentation on https://developer.salesforce.com –  Developer forums – https://developer.salesforce.com/forums –  Partner Community – https://partners.salesforce.com –  Success Community – https://success.salesforce.com –  Security Best Practices – http://p.force.com/security

Call To Action • What we ask of you:

–  Fill out session survey and provide feedback J –  Attend other ISV-specific Dreamforce sessions

•  APP Academy Sessions –  Distribute Your App Through Automation –  Support Your Customers for Commercial Success

•  Distribute and License Your App for Commercial Success •  Architect and Design Your App for Commercial Success •  Design Patterns Every ISV Needs To Know •  Beginner/Advanced Guide for Building a Salesforce1 Mobile App •  Insider’s Guide to the AppExchange Security Review •  Much, much more…

–  Check out the Partner Zone – Build Your App Booth –  Check out the Developer Zone –  Start building your app today!

Check out the new Partner Community

https://partners.salesforce.com/

Connect with Partners in the Partner Zone The Westin Hotel, Market Street 2nd Floor – Metropolitan Ballroom INNOVATE with the leading technology •  Demos of new Salesforce technology CONNECT with members of the partner community •  Partner Community Theater •  Networking areas •  Welcome reception and daily lunch service GROW your business with resources •  70+ partner-specific sessions •  ‘Ask the Experts’ consultation stations

AppBash 2014 on Wednesday Night!

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