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疾風追夢-從證主App到得力閱讀的學習 (2012.10.08@基督教華人文字事工研討會) Chasing Dreams in Strong Wind - From CCL App to eReading (2012.10.08)
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俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ NetFish Christian New Media Movement2012.10.08
疾風追夢 - 從證主App到得力閱讀的學習Chasing Dreams in Strong Wind - From CCL App to eReading
On our mark起點
起點On Our Mark
• 機構的新嘗試New attempt for CCL
• 欠缺經驗的團隊Inexperienced team
• 資源限制Resource constraints
• 配套不足Lack of appropriate infrastructure
CCL@iOS, Android & WordPress證主App香港版
證主App香港版CCL App HK
• 證主團隊由全部由編輯組成CCL’s team was formed by editors
• 以WordPress搭配x.AppSolution: WordPress + x.App
• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個月內完成All development processes completed in 1 month
• 上架日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s 40th Anni. Service > God’s grace!
證主App香港版CCL App HK
• 跨平台支援:iOS、Android、WebCross-platform: iOS, Android, Web
• 多元內容Multi-faceted content
• 最新資訊能於半小時內到達讀者手中Latest update can reach readers in 30 mins
• 例子:斯托得牧師息勞歸主Example: John Stott’s death
• 團隊累積寶貴經驗Precious experience for the team
CCL App - HK Channels證主App國際版:香港
CCL App - US Channels證主App國際版:美國
CCL App - Singapore Channels證主App國際版:新加坡
CCL App - Taiwan Channels證主App國際版:台灣
證主App國際版CCL App International
• 包括香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content
• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment
• 香港同工可主導專案的策劃及執行CCL HK Staff can take lead in the project
eReading@iPad得力閱讀
eReading@iPad得力閱讀
得力閱讀eReading
• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed
• 內容重組及再用Content repackaging and reuse
• 快速流程及增值配套Fast workflow and value-added package
• 開放平台+非獨家出版Open platform + Non-exclusive publishing
得力閱讀eReading
• 兩種閱讀模式 Dual Reading Mode
• 原版模式 Original Layout Mode
• 保留原來排版設計Preserve original layout
• 圖文模式 Graphics & Text Mode
• 增值功能:可複製/朗讀文字內容、可按互聯網連結、可轉換成簡體字等Value-added functions: Copy/Read, clickable link, change to Simplified Chinese, etc.
Dual Reading Mode兩種閱讀模式
Lessons Learned學習
學習Lessons Learned
• 異象為本,按部就班Be vision-centric, step by step
• 讀者角度的重要性Importance of readers’ perspectives
• 著重可持續的基礎建設:同工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
• 運用現有平台,減低技術風險及成本Use prevailing platform to minimize technical risk and cost