Analyzing a colombian company

ANALYZING A COLOMBIAN COMPANY

Present by:Daniela Sánchez Martínez

SUPER DE ALIMENTOS NUTRESA

http://www.super.com.co/www.gruponutresa.com

ORIGIN In 1948 was born under the name "FABRICA

DE DULCES SUPERMAN “ by a Arab-American called Frederick Peters, who began developing gums, nougat and coconut lollipops in a workshop.

http://www.super.com.co/

MISSION Create, produce and commercialized

sensational candies for the enjoyment and pleasure of the consumers.

Characterize a culture of growth, learning and creativity, based on the superior performance of its staff.

Satisfy the interest groups with superior value.


VISION Be preferred by the consumers by creating

and sharing magical moments through sensational candies.


ORGANIGRAM

General manager: Dr Felipe Henao.

Administrative Area: 195 employees. Area of operators and

plant: 1105 employees.

Organigram taken from: https://prezi.com/3e20ggt9qsbr/super-de-alimentos/

FOUNDERS Federico Peters and

Germán Mejía Vallejo.


STOCKHOLDERS

Investor Receiver SectorCarboquímica Super de Alimentos Commercial

(Candies)

https://books.google.com/books?isbn=9586018784

GOODS AND SERVICES


IMPORTS / EXPORTS The company exports to 32 countries like

Venezuela, México, Costa Rica and Panamá, this company billed about 67 millions of dollars in 2014. Today, with 110 references of products, its sales are 60% to the domestic market and 40% the international.

http://colombia-inn.com.co/colombiana-super-de-alimentos-esta-lista-para-endulzar-a-mexico-y-ee-uu/

ABROAD PROJECTION The projection for 2020 is that 50% of the

market will be national and 50% will be abroad, where the priority is expand in Mexico, Eastern Europe and America.

http://colombia-inn.com.co/colombiana-super-de-alimentos-esta-lista-para-endulzar-a-mexico-y-ee-uu/

ORIGIN In 1920 was born ''Compañía Nacional de

Chocolates Cruz Roja'' that years later would become ''Compañía Nacional de Chocolates S.A.''. In 1933 this company became a shareholder of the cookie company ''Compañía de Galletas Noel SA'' this is the first step in a business relationship that would be later the basis for building food group.

www.gruponutresa.com

MISSION Creation of value, achieving an return on

investments, greater than the cost of the capital employed.

Improve the quality of life and the progress of the consumers.

Profitable growth with leading brands and excellent national and international distribution.


VISION The centennial strategy is aimed at

duplicating by 2020 the sales of 2013, through the recognized and beloved brands, widely available in its strategic region and managed by talented, innovative and responsible people.


ORGANIGRAM


FOUNDERS

A group of visionaries '' Antioqueños ''.

https://chocolates.com.co

STOCKHOLDERS

Shareholder No. Shares % Part.Suramericana de Inversiones S.A. and subs

167.665.757 38,53%

Local investment funds 68.495.728 15,74%

Inversiones Argos S.A. and subs. 45.243.781 10,40%

Foreign funds 6.700.148 1,54% Others 147.018.044 33,79%


GOODS AND SERVICES


IMPORTS / EXPORTS Nutresa is the

largest exporter of consumer products in Colombia, its products are now in 70 countries and the exports of the companies of group Nutresa reached in 2014 $ 1.115 millions of dollars.


ABROAD PROJECTION The centennial strategy is duplicate in 2020

the sales of 2013, with sustained profitability between 12% and 14% of the EBITDA margin.

2 x $ 5.9 trillion: 11.8 trillion.


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Analyzing a colombian company