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S W O T P E S T
ANSOFMatrix
BOSTONMatrix
Porters 5 Forces GENERIC Strategies
SIX protection analysis tools
Threat of New Entries
BARGANING POWER OF SUPLIERS
BARGAINING POWER OF
THE CUSTOMER
Threat of a substitute product
Competitive Rivalry within the
Industry
The Matrix
Products
Mar
kets
Existing New
Existing
Ne
w
Marketpenetration
ProductDevelopment
Market Development Diversification