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ABCHEIGHTSAmura Marketing
Technologies
CASE STUDY SOLUTIONSUBMITTED BYRIDESHA SAHABATCH 2015-2017MARKETING – FINANCESIMS, Pune
ABC Heights
Digital Media Marketing FactsThe great way to run social media marketing in channels like
ABCHEIGHT S
Content Marketing (Website)
Instragram
Blog
Social Sites
Facebook MarketingObjectives:
ABCHEIGHTS
GOALSTo provide the news of the new constructions to all the customers at a virtual platform.
TASKS1. Choosing the right material for the website e.g.; articles, information, pictures2. Choosing the right target customer.3.Increasing traffic on the website, in turn increasing the subscriptions.
EVALUATIONTo evaluate how our website is doing we have to monitor the quantity and quality of the traffic on the website
Facebook Strategies
ABCHEIGHTS
Basic Steps Further steps Website Ads
Basic Steps• Your Facebook page is a place where
you can publicise your business name, address and contact details
1.Share basic information about your
business
• Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers
2. Share pictures and videos from your
business
• Use Facebook to 'talk' to existing and potential customers by posting and receiving messages
3. Talk to existing and potential customers
• Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls
4. Provide customer support
• You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page which will increase updates on their wall, where their friends will also see them.
5. Raise brand awareness and promote positive word-of-mouth
ABCHEIGHTS
Basic Steps Further steps Website AdsFurther steps
Facebook Strategies
Updates about
neighborhood
•Increasing the engagement through posts by posting pictures of flats,rooms,buildings.
Traffic on website
•Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Hence more aggressive marketing regarding the flats.
Targeted advertising •As the owner of a business page, you can pay to use this information to deliver
targeted advertising to a specific group.
Offer deals •Engaging audience in different contests and attractive offers of Loan by different banks will help increasing popularity.Show you Care About Your Clients by posting pictures .
Images to update •Using Images to update increase popularity
ABCHEIGHTSFacebook Strategies
Basic Steps Further steps Website Ads
Website Ads
Publishing Ads on Facebook
Showing easy booking of Apartments and updates about it on facebook
ABC HEIGHTS
ABCHEIGHTS
Board about neighborhood Listing of the nearby amenities available e.g. Kumar Primrose, Forest County, EON IT Park
Board about in-house lifestyle
Availability of Tennis court, Swimming pool, basket ball court, greenland for children to play
Use Hashtagsuse hashtags to connect with your market, and extend your posting reach beyond just your following.geographic specific tags, like #Kharadi,Punelisting specific tags, like #2bedroomsimage specific tags, like #decorate and #newhome
Pinterest Strategies
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Following people who are following your
competitors
Using advanced search to find people talking about things relevant to your business
Using Tweets to receive attention
Using hashtags(#)Using mentions(@)
Engaging with targeted people
Using a Twitter database website like
www.followerwonk.com to search for bios of
profiles
Using alerts
Using promoted tweets/ trends/ accounts
Twitter Marketing
ABCHEIGHTS
Top 6 Websites to put Ads• http://www.99acres.com/• http://www.magicbricks.com/• http://www.indiaproperty.com/• http://www.abodesindia.com/• http://www.realestateindia.com/• http://www.indiaproperties.com/
Creating a Own Website having the following attributes like :1.Creating Brand Awareness of ABC HeightsBy using tag line for brand : “Destination to happiness “2. Creating of Project Awareness by posting pictures of the projects3. Creating events and offers such as Discounted Modular Kitchen as gift on purchase of flats4.Highlighting major amenities and nearby entertainment center near the location such as In orbit Mall, phoenix Mall, Near It Hub,
Advertisements & Website development
ABC HEIGHTS
Different Offers and attributes on the Website of ABC Heights
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Viral videos are still all the rage. If we can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. E.g.. YouTube video ads
GOOGLE ADWORDSWe can go the organic route and optimize our website, and to improve our rank in search results, we can pay to be up with the big players in the paid search ads. Google Adwords is a great way to generate leads and connect to homebuyer and sellers
NEWSLETTER VIA EMAIL
A good way to describe this style of
content would be something topically
adjacent to our industry and business
and make the customers aware of
new projects .
Bing Ads is the advertising platform we can use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network .
Other strategies
ABCHEIGHTSFinancials
ABC Financials
ABCHEIGHTS
Thank you