26
American Made College Programs

American made college program 08a605023e3

Embed Size (px)

Citation preview

American Made College Program

American Made College Programs

1

American Made College ProgramsBusiness plan presentation

2

Business ConceptRecruitment of students to college and university is a series of one-to-one marketing efforts to reach potential students and their parents. College Fairs remain the primary way in which students and colleges/universities make initial contact. College Tours and other outreach also play a large partTechnology in the form of mobile apps and on-line communication is rapidly changing the admissions marketAMERICAN MADE COLLEGE PROGRAMS intends to bridge the gap between the old era of college fairs and the new application driven recruitment era

3

American Made College Programs Intends to become the largest provider of admissions services in the nation .

Market Summary3.3 Million students graduate from High School Each yearOf these over 2 Million will attend college250,000 students attended college fairs hosted by the two major fair companies last year1 million high school students toured college campuses last yearThe number of students attending college is only expected to grow

5

Market SummaryMore then 100 National College Fairs a Year are hosted by two major companies. Neither company has a significant mobile application presence

6

Market SummaryThe National Association of College Admissions Counselors is a non-profit professional development organization for admissions professionals, which host both college fairs for high school students and professional development conferences for admissions counselors and high school college advisors.

7

Market SummaryNational Hispanic College Fairs/Career Council Inc is the only for profit provider of college fairs currently in the market. It hosts approximately 50 fairs across the nation. While the fairs remain the standard for how college fairs should be operated there have been some concerns in recent years concerning the viability of the organization

8

OpportunitiesNeither of the major fair companies have ventured into the realm of on-line college fairsThe number of students attending college over the next decades will increaseMobile Applications to assist colleges/students and guidance counselors in the college fair market are non-existentSeveral Key population centers, especially in the Gulf Coast and Upstate New York/Mid-Pennsylvania region remain under served by College Fairs

9

CompetitionTwo major fair companies operate in the United States: The National Association of College Admissions Counselors and National Hispanic College Fairs/Career Council Inc.

American Made College Programs has the opportunity to operate at lower cost, in more cities and with a technological advantage over our major competition.

10

CompetitionThe National Association of College Admissions Counselors hosts more fairs then any other company, as a not for profit they are not within the realm of traditional competition, Further they have a policy of supporting other fairs because their goal is placing students in college and aiding the admissions processNACAC does not offer any mobile applications or on-line college fairs in conjunction with its programsAmerican Made College Programs intends to attend the NACAC National Convention in Columbus Ohio in the Fall of 2016 as part of our marketing campaign

11

CompetitionNational Hispanic College Fairs/Career Council Inc, is not only the largest for profit college fair company they are currently the only for profit college fair companyNHCF/CC has existed for over twenty-five years and while its fairs remain well attended and professionally run, there is little difference between the fairs of 2015 and 1991. The NHCF/CC Facebook page has only been updated once since 2013 and had only 23 Likes as of the creation of this presentation. American Made's Facebook page has been updated daily since its launch on June 1, 2015 and has 43 likes as of June 24Todays student is different then their parents were, they are seeking information in different ways and though different media.

12

CompetitionNational Hispanic College Fairs/Career Council Inc, has remained consistently in the larger cities with over half of its fairs being held in Chicago and The New York City Regions. Over the past 25 years other cities and areas have emerged as population centers and are currently neglected by college fairsAn aging staff also limits the ability of travel to various cities Without any real competition NHCF/CC has become lazy in regards to opening New Venues

13

CompetitionNational Hispanic College Fairs/Career Council Inc like many older organizations is top heavy on cash outlay and has demonstrated an inability to change its methodsFlying has changed in the past twenty five years, yet NHCF/CC continues to fly to each of its fairs outside of New York, the charge given the amount of equipment they travel with is high (NACAC is conducted regionally so there is no travel expense)Similarly hotel fees have risen and staff cost for NHCF are highAmerican Made plans to purchase a motorize home in order to offset the cost of travel.

14

CompetitionIn summation while still the industry leader, National Hispanic College Fairs/Career Council, with its ageing leadership (Founder Samuel Granirer is now 76) , its resistance to change and its inability to adapt to modern technology is ripe for a competitor to take its place

15

Goals and ObjectivesFIVE YEAR PLAN Fall 2016: Launch College Fairs1) Hagerstown/Frederick2) Harrisburg PA3) Allentown-Bethlehem PA100 Colleges Attending 46 High Schools Attending3 Fairs to enter the market: Potential Revenue: $46,000Potential Profitability: $6,313.99 Company will attend the Fall 2016 NACAC Convention in Columbus

16

Goals and ObjectivesFIVE YEAR PLAN Spring 2017: Expand College Fairs to Ten Cities1) Pittsburg PA2)Buffalo NY 3)Syracuse NY4)Wilmington DE 5) Bel Aire MD 6)Richmond VA7) Memphis TN8)Louisville KY 9)Nashville TN 10) Columbus OH475 Colleges Attending 143 High Schools Attending

Potential Revenue: $ 228,000Potential Profitability: $12,120.06

Calendar Mobile App for College Fair Locations Will Launch in Spring of 2017

Regular staff salaries will begin in Spring of 2017

17

Goals and ObjectivesFIVE YEAR PLAN Fall of 2017: Full Fair Schedule 25 Cities of the market 1) Salisbury MD 2) Hagerstown MD 3) Harrisburg PA 4) Allentown PA 5) Indianapolis IN 6) St Louis MO 7) Kansas City MO8) Wichita KS 9) Oklahoma City OK 10) Salt Lake City UT 11) Phoenix AZ 12) Tucson AZ 13) Las Vegas NV 14) Albuquerque NM 15) El Paso TX 16) New Orleans LA 17)Gulfport MS 18) Jackson MS 19) Mobile AL 20) Tampa FL 21) Orlando FL 22) Fort Lauderdale FL 23) Miami FL 24) Daytona FL 25)Jacksonville FL

Potential Revenue: $ 594,500Potential Profitability: $40,357.192017-2018 School Year Profit $108,181.77

Mobile Application for Majors offered at Colleges and Universities will also draw revenueAmerican Made College Programs will close its first School Year Cycle

18

Goals and ObjectivesFIVE YEAR PLAN Spring 2018 : Full Fair Schedule 25 Cities of the market1)Annapolis MD 2)Montgomery Co MD 3)Prince George Co MD 4)Baltimore MD 5)Washington DC 6)Wilmington DE 7)Pittsburg PA 8)Syracuse NY9)Rochester NY 10)Buffalo NY 11)Cleveland OH 12)Akron OH13) Columbus OH 14) Memphis TN 15)Louisville KY 16)Nashville TN17)Little Rock AK18) Birmingham AL 19)Charleston SC 20)Winston-Salem NC21)Charlotte NC 22)Richmond VA 23) Fairfax Co VA 24) Loudon Co VA 25) Virginia Beach VAPotential Revenue: $ 509,000Potential Profitability: $76,274.58

Mobile Application for Majors offered at Colleges and Universities will Launch in Spring of 2018Mobile Application for Hotel and Restaurant locator for those attending our fairs will Launch in Spring of 2018

19

Goals and ObjectivesFIVE YEAR PLAN Fall 2018 and Spring 2019 Year Three: Five Additional Fairs Each Semester Five Additional Fairs in the Fall 1) Omaha NE 2) Reno NV 3)Baton Rouge LA 4)Tallahassee FL 5) Fort Myers FL

Five Additional Fairs in the Spring 1) Detroit MI 2) Des Moines IA 3) Dayton OH4) Greensboro NC5) Raleigh NCAdditional Potential Profit of $28,326.56

20

Goals and ObjectivesFIVE YEAR PLAN Fall 2019 and Spring 2020 Year Four:First Head to Head Competition with NHCF, with the Addition of a two-day New York City Fair each semesterRevenue from Mobile Applications becomes significantDevelopment of On-Line College Fair beginsDevelopment of Campus Tour Company begins

21

Goals and ObjectivesFIVE YEAR PLAN Fall 2020 and Spring 2021 Year FiveHead to Head Competition with NHCF in New York, Texas and Atlanta. Two College Fair Teams on the road doing 75 fairs per semesterOn-Line College Fair Launches 200 colleges registered Campus Tours and Spring Break Tours launched

22

Risks and RewardsRisks: Competition is StrongNo new companies in market in more than a decadeUntested Staff

RewardsFast Return on InvestmentCompetition is AgeingAmbitious Young Staff

23

Key IssuesNear termPreparation for Fall 2016 Fairs: Seeking Three-Quarters of Funds needed for Semesters Fairs as reasonable Financial CushionLack of Commitment to first three fairs within the next four months will push back company launch by a semesterLong termSecure Company Credit though investors with stable financial backgroundDelay of Establishment of Company Credit could result in delay of fairs, the less fairs the organization runs the less profits are made each semester.

24

Summary27% of Company Stock is Available at a value of $27,000Shares as small as 1% for $1000.00 can be purchasedRevenue Returns will begin as early as Fall 2016

1) New York: National Hispanic College Fair 10/2/2015 Hostos Community College: 10:00AM to 1:00PM : Marcia and Danielle Chambers

2) Long Island National College Fair 10/4/2015 Suffolk County Community College Health, Sports & Education Center, Grant Campus 11:00AM to 3:00PM Peter Chestnut

3) New York National Hispanic College Fair Location Hostos Community College 10/5/2015: and 10/6/2015 10:00AM to 1:00PM Marcia Chambers

4) Westchester National Hispanic College Fair Location Hostos Community College 10/8/2015 9:30 AM to 12:30PM Nicole Longmire and Marcia Chambers

5) Long Island Nation Hispanic College Fairs Molly College 10/9/2015 9:30AM to 12:30 PM Peter Chestnut

6) Baltimore National College Fair Baltimore Convention Center 10/13/2015 and 10/14/2015 10:00AM to 8:00PM Jacoby Powell and Danny Smith

7) Washington DC Preforming and Visual Arts Fair: Walter E Washington Convention Center 10/18/2015 1:00- 3:30 Marcia Chambers and Danielle Chambers

8) New York Catholic Fair: Cathedral High School: 10/27/2015 8:30 to 12:30 Danielle Chambers

9) Washington DC National College Fair : Walter E Washington Convention Center 10/28 and 10/29//2015 1:00- 3:30 Marcia Chambers and Danielle Chambers