1. N.Silambarasi MLIS 2nd Year Pondicherry University
AIRTEL
2. About Bharti Airtel Bharti Airtel limited a group company of
Bharti Enterprises, Indias leading integrated telecom services
provider with on aggregate of over 77.24 million customers as of
end of August 2008, consisting of 74.77 million mobile customers.
3. History of Bharti Airtel Bharti Airtel was established as Bharti
Tele- Ventures, in 1995. The company offered its initial public
offering in 2002. During 2004, the company delisted its shares from
the Delhi stock Exchange. It continued t trade on the National
Stock Exchange and the Mumbai Stock Exchange. 4. Cont In October
2007, Bharti Airtel and Indian Institute of Technology(IIT) Delhi
announced their plans to established the Bharti-IIT Delhi Telecom
Centre of Excellence. Airtel launched its Iphone in August 2008. 5.
Cont Bharti Airtel is structured in to three strategic business
units Mobile Services Telemedia Services Enterprise Services The
Company primarily operates in India, Headquarters- New Delhi
Employees- 25,543 people (as on March 08) 6. Objectives of Bharti
Airtel By 2010 Airtel will be the most admired brand in India.
Loved by more customers Targeted by top talent Bench marked by most
business. 7. Vision To provide global telecom services and have
delight customers. 8. Mission Error- free service delivery
Innovative products and services Cost efficiency Unified messaging
solutions Has a target of 125 million subscribers by 2010. 9.
Subsidiaries of Bharti Bharti Hexacom limited Bharti Comtel Limited
Bharti Aquanet Limited Bharti Broadband Limited Bharti Telemedia
Limited Bharti Airtel(UK) Limited Bharti Airtel(canada) Limited 10.
Which network is better vodafone or airtel Airtel Super company but
costly, we got its single even in basement high speed internet,
Good customer support, we have Airtel Internet connection in our
office, 100% satisfied with the service. Voafafone is after the
Airtel, Its also very good connectivity. 11. Airtel Postpaid Call
& sms rates Local (Rs. /Min) Call to airtel mobile 0.5 Call to
other mobile 0.6 Roaming Call & SMS Rates Local (Rs/min)
Outgoing Call - To airtel mobile 1.0 Outgoing Call - To other
mobile 1.0 Incoming Call - From airtel mobile 1.0 Incoming Call -
From other mobile 1.0 Outgoing SMS to All 1.5 Incoming SMS from All
0.0 12. SWOT Analysis Strength Operation in 23 circle in the
country Highest no of towers(around80,000) by Airtel 22 million
subscribers a head of its nearest competitors. 13. Weakness Too
much dependence on domestic market. 14. Opportunities A strong
economy and a growing market. The Indian telecom industry is
amongst the fastest growing telecom markets in the world. 15.
Threats Increased competition may reduce market share and/or
revenue Vodafone has the advantage in 3G services than Airtel since
it has experience of running the 3G services in other
countries.
