TABLE OF CONTENT:

1. EXECUTIVE SUMMARY

1.0 Industry – Overview1.1. Introduction – Bharti Airtel communication

2. SWOT ANALYSIS

2.1 Strengths2.2 Weakness2.3 Opportunities2.4 Threats

3. PEST ANALYSIS

3.1. Political Factors3.2. Economical Factors3.3. Social Cultural Factors3.4. Technological Factors3.5. Demographics Factors3.6. Legal Factors3.7. Competitors Factors3.8. Government regulations Factors

4. MARKETING MIX

4.1. Product4.2. Price4.3. Place4.4. Promotion

5. RECOMMENDATION

6. BIBLIOGRAPHY

7. REFERENCE

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8. CONCLUSION

EXECUTIVE SUMMARY:

1.0 Industry Overview:

Telecommunications industry distributes the actions and assistance of

transmitting communication through electronic systems of cables, telephones

radio or television.

The growths of telecommunications industry are,

New technology

Competitors.

In the past data’s are transmitted using coaxial or twisted pair cables. Now

technology has shown tremendous growth for using optical fibers. Using

communication satellites the telecommunication industries came as flourishing

industry. Cellular phone network became a vital role after the increase of

improved telecommunications engineering. Top enterprises became to share

their investment in this telecommunications industry. 

Telecommunication industry is becoming a numeral one. Inter Services

Digital Network (ISDN) make the industry as a numeral system and enhanced

the speed and quality of the ‘Wireless communication’. Wireless communication

is the distances occupied to be short or very lengthy. When the situation is

obvious it’s abbreviated as "wireless". Generally wireless communications is

considered be a division of telecommunications.

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(Source: http://www.economywatch.com/world-industries/telecommunications/ )

1.1 Introduction-Bharti Airtel Limited:

Bharti AirTel Company that Formulated on 7th July, 1995.Its a public

limited company. Internationally, Bharti AirTel owns 3rd biggest mobile operator

in Asia. It’s a leading integrated telecom services giving by Bharti AirTel limited.

Bharti AirTel Limited has grown successfully in partnership with various leading

companies of the world -, Vodafone, Singapore Telecom, Warburg Pincus, and

British Telecom.

Business Divisions:

Four Business Divisions are there

1. GSM technology in India & Srilanka.

2. Total customers 11, 05, 11,416 in

India.

3.13,62,464 outlets.

4. Network in 4, 34,795 towns and

villages – 83% coverage.

5.1million customers within six months

of launch in Srilanka.

1. Provide broadband services, data

and telephone services in 95 cities.

2. That arrounds.29, 28,254 customers.

.

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1. Long distance wholesale voice and

data services

1.1.3 million customers

Partners:

Network EquipmentEquity Partner {Strategic}

Partners of Telemedia services and

Long Distance Services

Wipro, Tellabs, Cisco, Nokia,

Siemens, Alcatel Lucent, ECI.

Partners of Information expertise IBM

Customer services operation

IBM Daksh, Firstsource & Aegis,

Hinduja TMT ,Teleperformance,

Mphasis,

Impartiality Partner SingTel

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Vision/Mission of Bharti AirTel:

"To provide global telecom services and delight customers”

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

“We will meet the mobile communication needs of our customers through”:

Error- free service delivery  

Innovative products and services

Cost efficiency

Bharti Group of Companies:

Bharti AirTel Limited

Bharti Teletech Limited

Bharti Del Monte India Pvt. Ltd

Bharti Foundation

Bharti AXA General Life Insurance Company

Bharti Infratel

Corporate responsibility:

Bharti Airtel limited promotes the employees to take judgment and devise

the industry - relationship process between the public and surroundings.

Corporate Social Responsibility in Bharti Airtel limited covers more public contact

programs. This program is connecting the business of Bharti Airtel

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The spirit of Bharti’s dedication to CSR is surrounded in the ‘company Values’,

which curtail its warm seized idea. The ethics are:

Respond to the needs of customers

Expectation and Good result From employees

Progress the services – resourcefully

Visible and insightful in dealings with the shareholders

morals, equality and life form will be proper

conference and going away from submissive and lawful necessities

Esteem greetings given towards shareholders and the public.

Developing the atmosphere

CSR way of life and pledge all through a three-split approach:

Engage with shareholders

Guarantee the policies and performs to the Shareholders

Conducting programs for employees, and for the public.

In Bharti Airtel Limited, each employee is aware to Corporate Social

Responsibility issues and thus procedures are prejudiced.

2. SWOT ANALYSIS:

Environmental Analysis and information’s of the organizations are

separate into internal (strengths and weaknesses) and external issues

(opportunities and threats). Once these issues concluded, SWOT investigation

concludes what may support the firm to complete its objectives, and what

difficulty should be overcome to complete the desired consequences. 

Source: (http://answers.com/topic/swot-analysis(Investment dictionary)

2.1 STRENGTHS:

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Price gain

Present influential in superiority service

Biggest sharing network

Capability to continuously improvement

Extremely skilled workers

Commercial enthusiasm

Airtel’s improved fair play and advertise top.

2.2 WEAKNESSES:

Evidence integrity

Price anxiety

Call for Government sustain

Responsiveness

Vending and advertising

2.3 OPPORTUNITIES:

Maintain enthusiasm and dedication

Airtel’s marketplace growing at other service contributor

Accomplish superior worth service

Mutual trade needs to be survey

Little dispersion level in urban.

2.4 THREATS:

Overseas deal

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Global movement

Need inclusive equality in telecom tariff

Other rivalry

3. PEST ANALYSIS:

3.1 POLITICAL FACTORS:

In 1985 DOT (Department of telecommunication) was trustworthy to grow

telecommunication Industries. Due to high taxes the tariff rate are more over high

earlier. At the moment it becomes little bit low due to permit fees with income

sharing plan and extended the permit period from 10 years to 20 years. US$23

billion contract among South Africa's MTN and India's Bharti Airtel Limited which

take place after the difficult scheme concerned much interference beginning from

supporting leaders and unions.

3.2 ECONOMICAL FACTORS:

Earlier Inflation rates were higher. Singapore Telecommunications

(SingTel) purchased additional 1.52% shares in India’s leading private telecom

Bharti Airtel limited and will pay up to INR 3008.4 crore in three part payment

collection more than 18 months.  SingTel supposed, it has penetrated into a

unconfirmed share pay for agreement with Bharti Group body to procure an

further 7,30 thousands of issue shares in Bharti Telecom, a supporter company

of Bharti AirTel. Bharti AirTel Limited holds approximately 45.3% of the share

capital of Bharti telecom. As a result of the acquisition, SingTel’s efficient

curiosity in Bharti Telecom will increase market   share  in growing mobile market

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and has more than 110 million customers. Bharti Airtel Limited has standard

economic growth and development of India’s economy registered a growth of

21%. (IANS) the price war in the telecom sector firm has in use of duty pay on

Bharti Airtel Limited, which place a net turnover of INR.2, 209.8 crore

(INR.22.098 crore/$479 lakh) for the section ended December 31, a modest 2.4

% rise from the year-ago period.

3.3 SOCIAL FACTORS:

Bharti Airtel Limited binds up with twitter in this year. Bharti Airtel

Limited, the leading mobile carter in India, said it has attained a pact with

Apple (AAPL) to vend the iPhone in the upcoming months, Bharti Airtel said it

has put forward a bid to participate in the country’s 3G bandwidth public sale;

winning bidders would be permitted to offer 3G services. Bharti Airtel selects

long-term and contrarians’ funds are believed to be collecting shares of telecom

firm. Bharti Airtel, which registered 2.5 million downloads of mobile applications

contained by 30 days to begin of its application stores, it’s possibly the first

pointer that operators, and not handset makers, will drive this space in emerging

markets. Fifty-year-old Mittal took over the charge from Harsh Pati Singhania

after the conclusion of FICCI’s 82nd Annual General Meeting (AGM) which was

attended by Finance Minister Pranab Mukherjee.

1. Educate and Inspire

2. Support Talent to Bloom – Scholarships and Mentorship

3. Public Health

4. Rural Empowerment

5. Disaster Relief

6. Cultural Connect - Be one with India's diversity

Source: (http://www.economictimes.indiatimes.com-news/by/industry-telecom-

Mobile-applications-business-to-keep-telcos).

(The Wall Street Journal reports)

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3.4 TECHNOLOGICALFACTORS:

Bharti AirTel Limited provides roaming services and other value added

services first time in India telecomm industry. Customer care services are

efficient. Gateway of e-commerce, Bharti AirTel Limited Introduced the

broadband services, extensive distance services, and internet services. Nokia

Siemens will be expanding and upgrading the operator's 2.5G network to

increase network capacity by 50 percent in eight service areas. Bharti Airtel

Limited has started its Internet Protocol Television (IPTV) services, this service

play a vital role in the country. Bharti AirTel Limited invest Rs 500 crore in

network improvement and another Rs 100 crore in connected activities in the

current economic in the North East region.

3.5 DEMOGRAPHICS FACTORS:

Free market democracy. Product development and back office processing

are one of the benefits. Steady profitable position, elongated improvement

Bharti Airtel having enormous market prospective in the largest consumer

markets.

3.6 LEGAL FACTORS:

Bharti AirTel is connected with Mobile Virtual Network Operator (MVNO)

.MVNOs having complete power over the SIM tag, brand name, advertising,

invoice, and customer care functions. OSS and BSS to maintain the MVNO,

Bharti AirTel Limited nearly keep own OSS/BSS processes and procedures to

separate those of the MVNOs. The government of India is marketing three to four

slots of spectrum across the nation. It has fixed Rs 3,500 crore as the reserve

price for pan-India spectrum Bharti AirTel takes this opportunity to reserve the

place in spectrum.

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Leading Indian mobile service provider Bharti Airtel plans to expand its service in

other SAARC (South Asian Association for Regional Cooperation) countries

including Bangladesh. Government of India going to Launch Mobile Number

Portability (MNP).The mobile number portability (MNP) would allow the users to

switch service providers without changing phone numbers. However, the service

got delayed due to it delay in security clearance from the government. At present

its introduced by Bharti AirTel Limited in Chennai and Bangalore.

Source :(http://www.india-server.com/news/government-to-launch-mobile-

number-21513.html)

3.7 COMPETITORS FACTORS:

Bharti Airtel is such a unique outstanding private Limited, its having many

competitors, there are

Telephone Line Operators Cellular Phone Operators

BSNL Vodafone Essar

MTNL Aircel

Reliance Communications Reliance (GSM & CDMA services)

Tata Teleservices Tata Indcom

MTS Uninor-Telenor

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Idea, acquired 40.8% stake off spice communication at Rs 77.30a share for Rs

2,716 cores. There was a share swap in which spice share holder got 49 idea

shares for every 100 spice shares held.

Telenor unitech deal, Telenor is in the process of acquiring controlling the stake

of 67.25% in unitech wireless via equity infusion.

TTSL-DOCOMO Deal, 26 % shareholder in Tata Tele Services (TTSL),

Japanese carrier NTT DOCOMO acquired.

3.8 GOVERMENTS REGULATIONS FACTORS:

Bharti Airtel Limited is awaiting 2G Spectrum in 10 circles. Under

government telecom policy, all telecommunication Industries band to pay their

License fees of 6 % to 10 % and another 2 % to 6 % of their annual revenues as

spectrum charge. These mechanisms are not valid to internet service providers.

Bharti AirTel announced that it wills set-up a new terrestrial cable network in

the Himalayan Kingdom of Bhutan. The company signed a MoU to this effect with

the Royal Government of Bhutan.

4 MARKETING MIX:

4.1 Products:

There are four different kinds of product in Airtel. There are

MOBILE BROADBAND DIGITAL TV FIXED LINE

Our seamless

mobile network

across 23

circles.

Speed upto16 mbps

on Airtel

Broadband.

the magic digital

TV and a future

entertainment.

telephone

connection at your

home.

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Mobile includes some different product like

1. Pre-paid

2. Post-paid

3. Blackberry

4. Wireless

5. Hand held.

Value Added Services (VAS):

VAS plays a vital role in AirTel Mobile Services.

The different value added services provided by Airtel are

Instantaneous sense of balance Enquiry

(24X7) boost ups facilities

Identification Caller line

Hello Tunes & Ring Tones

GPRS (General Packet Radio Service)

Easy Postpaid invoice collection

Company Solutions

4.2 Price:

The Call rates in the minds of the consumers are one of the highest for

Reliance compared to other service providers. Further, the consumer seems to

be spoilt with promotional offers, with almost all the players offering various

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promotional schemes. Reliance, Hutch, Airtel, Idea, and Tata have nearly the

same perception about Promotional schemes among the consumers. From the

survey it was found that the selection of a service provider was very much

dependent upon both Price of the connection and call rates as well as the

Promotional schemes that the company launches.

Customer base cost strategy

Elastic price methods

Restricted by Telecom Regulatory Authority of India

AirTel Prepaid Plans

Tariff plan

Showing 6 Plans

AirTel Regular Prepaid

ONE TIME CHARGES

P - Rate 60 seconds

Price Pack (INR) INR.49

Free Charge Airtime Pack (INR) Nil

Incoming Calls (INR)Free while in abodenetwork

MONTHLY CHARGES (OPTIONAL)

Airtel Other GSM

Local Rates INR 1.00 INR 1.00

Subscriber Trunk Dialing INR 1.50 / minutes INR 1.50 / minutes

International Subscriber dialing

America and European (Fixed Line),

Hong Kong, Malaysia(Asian),

Australia, Indonesia, New Zealand,

Thailand, Singapore(Asian).

INR 6.40

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Gulf countries, Africa, Europe, and

SAARC .INR 9.20

Sao Tome & Principe, Guinea Bissau,

Diego Garcia, Cuba, Nauru, Solomon

Islands, Sakhalin ,Vanuatu, Tuvalu,

Cook Islands, Norfolk Island

INR 40.00

SMS

Home text INR 1.00

Country Wide text INR 1.5

World Wide text INR 5.00

OTHER DETAILS

**The SMS charges as applicable is

per 160 characters

AirTel Wireless Broadband Tariff Plans:

The following are the tariff plans available for AirTel Data Card:

Post-paid Regular

PlanSketch 1 Sketch 2

Unlimited

usage

Data Card Rental INR.49 INR. 350 INR. 599 INR. 999

Free Usage - 500 MB 1 GB Unlimited

Usage

Additional Data Usage (/

MB)

INR.0.10p/10

KB

INR. 5/- INR. 3/- -

Free SMS/ Month - - 100 100

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Bharti AirTel has also launched five new plans: Surf, Swift, Turbo, Freedom and

Velocity. All these plans are affordable plans from AirTel and the tariffs have

been considerably reduced to new plans.

Free digital TV connection:   Just pay for 12 month subscription - Rs4350/-

4.3 Place:

AIRTEL offers its mobile GSM services in 95 cities.

1. Distributors like wholesalers and retailers.

2. Channel distributions.

3. Store outlets

4. Marketing through sales assistants

5. Street vendors

4.4 Promotion:

Bharti AirTel Limited provides Global System for Mobile Communications

mobile services across India in 24 telecom circles. Bharti AirTel Limited group

offers broadband & telephone services in 94 cities The Enterprise services

group into two subunits –

Carriers

Services

Both these services are provided under the Airtel brand. “AirTel Mobile

Campus” –major power to connect with anytime anywhere access to associates

and community. Huge size publishes banners and video advertising are the

promotional activity to promote the sales. Big celebrities like Bollywood actor

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and actress and sports men’s like Sachin are roped in to approve the product.

Bharti AirTel got its naming tune from A.R. Rehman, he is the Oscar won

person who delightful the music; this naming tune is the most downloaded tune

in India. Extraordinary discounts in calling cards & sms services.

AirTel -Annual results in brief:

March

2009

March

2008

March

2007

Sales 34,014.29 25,703.51 17,794.43

Operating

Profit

12,991.06 10,501.03 7,116.95

Interest 1,763.98 483.71 255.84

Gross

profit

11,367.82 10,253.18 6,954.67

EPS(INR) 20.40 16.45 10.64

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5. RECOMMENDATIONS;

Pricing: In this market situation/ competitors of telecom providers go well with

local conditions, then there should be flexible pricing mechanism (either at

central or local level.)

Improvement in technology: Bharti Airtel shift into third invention switches by

replacing its c-dot switches. It will develop the quality of service to desired level

and offer an instantaneous integration with the nationally network. Transmission

towers wants be improve to avoid “no signal pockets”.

Increased Focus: To increase focus on low end consumers.

It should expand its rural network coverage to widen its customer base.

Flexible pricing mechanism

The majority of perspective customers are teenagers, so AirTel ads should

be more focused around them.

Internet charges should be reasonable to the customers.

Mms facility is also too costly

Majority information technology corporate company use internet so they

might require a high speed process

AirTel need to make its on strong network to the Competitors.

Need more customer attractions.

Conduct extra curricular activities for the public to attract the social

awareness.

6.BIBLIOGRAPHY:

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GPRS - General Packet Radio Services

GSM - Global System for Mobile

CDMA - Code division multiple access

TRAI - Telephone Regulatory authority Of India

BSNL - Bharat Sanchar Nigam Limited

MTNL - Mahan agar Telephone Nigam Limited

TTSL - Tata Tele Services

MNP - mobile number portability

DOT - Department of telecommunication

IPTV - Internet Protocol Television

OSS - Operational support systems

MVNO - Mobile Virtual Network Operator

ISDN - Inter Services Digital Network

7. REFRENCES:

www.airtel.in

www.airtel-broadband.com

www.airtel-vodafone.je/

www.app.airtel.in/pcsecure/

www.trai.gov.in

www.hindustantimes.com

www.news.bbc.co.uk/2/hi/8515904.stm

http://www.economywatch.com/world-industries/telecommunications

http://www.india-server.com/news/government-to-launch-mobile-number

http://economictimes.indiatimes.com

http://www.thaindian.com/newsportal/business/bharti-sees-modest-rise-in-net-

profit-lead

http://www.answers.com/topic/swot-analysis(Investment dictionary)

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8. CONCLUSION:

Bharti Airtel Limited (Airtel) is most successful brand in India with

largest market distributors. Apart from other competitors, Bharti Airtel

limited moving number one in the world.

Success is based on three pillars-

1. Connectivity

2. Affordability and

3. Innovation

The heart is connectivity, i.e. the network

Pre paid traffic plan services are more luxurious than post paid plan

service. Bharti Airtel Limited begins extensive and prominent division to go

with that of the challengers. The supply group shall build the creation

detectable along with presented to well-located positions.

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