Affinion: Brand Book

AFFINION: THE BRANDAffinion, North America – Brand Standards

T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com v. 3. Modified 03/2010

T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com

Affinion: The BrandBRAND EXPRESSION GUIDELINES

03 1.0 Principles: Brand Overview04 1.1 Introduction05 1.2 Brand Value Proposition06 1.3 Our Personality07 2.0 Voice: Verbal Positioning08 2.1 Acceptable Acronyms

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VISUAL ARCHITECTURE

09 3.0 Identity: The Affinion Logomark 11 3.1 Incorrect Uses of Primary Logomark12 3.2 Secondary Affinion Logmarks13 3.3 Brand Extension Logomarks14 3.4 The Affinion Brand Value Proposition & Logo Lock-Up15 4.0 Typography: Fonts16 4.1 Headlines17 4.2 Body Copy in Print18 4.3 Dynamic Typography20 4.4 Special Characters21 4.5 Electronic Sign-Offs & Signatures22 5.0 Color: The Affinion Palette23 6.0 Icons: The Affinion Icon Library26 6.1 Process Flow Charts27 7.0 Photography: The Affinion Perspective28 8.0 Anatomy: Converging Bands of Color31 8.1 Affinion Security Center (ASC)32 9.0 Assets: Corporate PowerPoint Template34 9.1 Typeface Heirarchy35 9.2 Discontinued PowerPoint Templates36 9.3 Knowledge Central

Brand Expression GuidelinesAffinion, North America – Brand Standards

T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com Affinion: The Brand


1.0 Principles: Brand OverviewBuilding an iconic brand requires consistency, collaboration, and the endless pursuit of integration. As a result, the following guidelines have been developed to diagram the Affinion brand and to assist you in producing communication that is in line with our business strategy.

OBJECTIVES

Ensure consistent positioningIncrease brand synergyInstill awareness/sense of collective impact across the organization

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1.0Section

Page


1.1 Principles: Introduction

Affinion is the leading global provider of comprehensive loyalty and customer engagement solutions. We help companies increase acquisition, enhance customer satisfaction and retention, and improve overall customer profitability.Our products and services offer natural brand-extension programs to over 5,500 marketing partners, enabling their customers to protect the lives they’ve built, and forge new memories with friends and loved ones using robust and rewarding customized services. Affinion is the driving engine of opportunity for partners to offer their customers value outside the “walls” of their core-business or physical outlet.

The Affinion brand reflects this role as it represents the flexibility, optimism and can-do attitude of the people who fulfill it – our brand is our most important asset. It’s the face and personality we express in every contact with partners, prospects, customers and employees. It’s conveyed each time we answer the phone, provide information or insights, or develop marketing material, communications and proposals.

Our brand is: TrustedContemporary DependableInnovative ApproachableDynamic Global

To our partners, our brand embodies our commitment to anticipate and meet their changing needs. To our organization, it represents the deep-rooted strategy we use to address those needs in a manner that reflects our values and integrity.

We created these guidelines to ensure that we always remain true to our brand, and the people, products and services it represents.

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1.1Section

Page


1.2 Principles: Brand Value Proposition

OFFICIAL PROPOSITION

The Global Leader in Customer EngagementThe introduction of our brand value proposition provides the framework for how we communicate with partners and customers in a single, consistent voice. When combined with related graphics and design, the messages of the value proposition contribute to building and maintaining Affinion’s brand. Our story – any conversation about us – should begin with the value to our partners and their customers – their needs and how our expertise and commitment delivers results, driving product relevance, revenue, and loyalty. Our brand value proposition aligns our capabilities with what our partners have told us they need and want.

KEY ATTRIBUTES

Unparalleled Expertise Personal Commitment Customer-Centric05

1.2

Our knowledge, experience, and scale combine to deliver expertise that powers consultative solutions to fit specific needs and market segments.

“ Affinion is a RESPONSIVE partnerthat comes to us with ideas and solutions that help us stay fresh and relevant to our customers.”

We are always looking ahead and finding fresh new ways to create value and grow our clients’ businesses as well as our own. We are ready and willing to take on change.

“ Affinion gets it. They understand ourbusiness and our customers. They know what we need and invest themselves in our success. They are trusted BRAND AMBASSADORS and partners.”

We work closely with every partner to tailor our industry-leading, comprehensive products and services to help them build deeper, more meaningful relationships with their customers.

“ Affinion has great ideas that are alignedwith our core products and our strategic objectives. They deliver a POSITIVE CUSTOMER EXPERIENCE we’re proud to put our name on.”


1.3 Principles: Our Personality

We are energetic, connected, and inspired. We create avenues to opportunity and unite to surpass hurdles. We listen to understand, then act to represent. As “brand ambassadors,” or efforts bring together partners, products, and consumers – driving transactions, loyalty, and retention.We are confident problem-solversWe will be direct and honest. Engaged and engaging. We’ll work to understand what matters to our partners and their customers. We embrace a realistic sense of optimism and achievement...driven by the confidence we have in our ability to deliver results.

We speak to the pointOur communication (both B2B and B2C) is clear and centric to the value and benefits we offer our partners and their customers. We avoid lengthy business clichés and overly complex promotions.

We have a dynamic visual styleIn cases of self-promotion where it’s inappropriate to showcase partner-branded efforts, the visual architecture detailed in these guidelines should serve as the framework for all Affinion communications.

The color palette, converging band treatment, and interjectional dynamic typography work to create visual focal points within our communication pieces that are unreliant on particular imagery or tangible product photography.

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1.3


2.0 Voice: Verbal PositioningAffinion is the global leader in customer engagement. While our methods are numerous, our verbal appearance should be unified.

We Are:StrategicInformedExperienced

Information should focus on the benefit(s) to our partners, and avoid overuse of business clichés and long strings of adjectives.

Direct Mail Strategies that Attract and Retain More Profitable CustomersDO: Strong, specific headline that ties the subject to a value/opportunity for partner

Top-Notch Acquisition, Cross-Sell, Retention, and Marketing TechniquesDON’T: Wordy trail of business buzz-words devoid of clear promise or opportunity to partner

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2.0

Our Products Are:TurnkeyRelevantCustomizable

Our Communication Is:Straightforward/specificLay-person orientedPartner/revenue-centric


2.1 Voice: Approved AcronymsAcronyms may be used to abbreviate business units. Refer to the list of definitions below to ensure that all proposals and presentations share the same language and translation.

AG AFFINION GROUP

ABG AFFINION BENEFITS GROUP

ALG AFFINION LOYALTY GROUP

AI AFFINION INTERNATIONAL (OR AFFINION INTL’)

ADRG AFFINION DIRECT RESPONSE GROUP (OR AFFINION DIRECT)

ASC AFFINION SECURITY CENTER

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2.1

Visual ArchitectureAffinion, North America – Brand Standards

T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com Affinion: The Brand


3.0 Identity: Primary Affinion LogomarkOur logo is a lock-up of our name, our burst (also known as “the eyelash”), and where possible, our PMS 2955 blue. These elements work together to convey stability and energy, while alluding to the multifaceted measures by which we achieve our results.

The examples below show the acceptable color breaks and formula breakdowns for the Affinion logomark.

Primary Logomark

PMS 2955 BlueCMYK: 100.45.0.37RGB: 0.58.105

PMS 422 GrayCMYK: 0.0.0.33RGB: 162.165.164

Minimum Reproduction Size

The total width of the mark should be no less than 7/8”.

Clear Space & Visual Center

The distance between the tail of the eyelash and the vertical stem of the “A” must remain free of other design elements. When centering the logo, use the bowl of the “n” as your midpoint.

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3.0

7/8”


3.0 Identity: Primary Affinion LogomarkThe Affinion logomark may also be displayed in solid or halftones of black (100% and 33%), solid PMS 2955C/U blue (or CMYK equivalent), or shown in reverse (white or white and gray) against a complementary [solid] background tone.

Use caution when displaying the logomark against solid tones. Both the wordmark and burst graphic should have equal contrast against the background.

Solid Black

100% Black

Solid Blue

PMS 2955C/U BlueCMYK 100.45.0.37HTML 003A69RGB 0.58.105

Halftone Black

100% blackHTML ffffff (black)RGB 35.31.32

33% black/ HTML B6B8BA (gray)RGB 162.165.164

Solid Reversed

100% white

Halftone Reversed

100% white 33% black

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3.0


3.1 Identity: Incorrect Uses of the Primary Logomark

Never alter the logomark color

Never add modifiers to the Affinion “Group” logomark

Do not reposition or resize elements of the logomark

Never stretch or reproportion the logomark

Do not reset the Affinion wordmark

Do not redraw elements of the logomark to reflect initiatives or departments

Never enclose the logomark in a shape

Do not use the wordmark alone

Do not use the logomark against conflicting colors

or patterns

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3.1


3.2 Identity: Secondary Affinion LogomarksSecondary [divisional] logomarks are also available for various sales and legal purposes. Use the marks (when appropriate) with the same care and regard as the primary logomark.

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3.2

International

United Kingdom Germany France Nordics Italy

Benefit Operations

Franklin, TN

Loyalty/Rewards

Richmond, VA

Direct Response

Norwalk, CT Franklin, TN

Protection Products

Norwalk, CT


3.3 Identity: Brand Extension LogomarksBrand extension logomarks are available for departments or initiatives. The marks feature the desired title shown beneath the Affinion wordmark with the word “Group” removed. While the color of the descriptor line may vary using the Affinion Color Palette (see pg. 22), the Affinion wordmark and burst must always remain in Affinion blue and gray.

Entirely unique designs, or “one-offs” are not permitted.

To request a brand extension logomark design, contact Creative Services (x8027).

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3.3

Sample Brand Extension Logomarks


3.4 Identity: The Affinion Brand Value Proposition & Logo Lock-up

OFFICIAL BRAND VALUE PROPOSITION

The Global Leader in Customer EngagementVersions of the proposition should be avoided as they weaken the overall brand. For printed pieces shown only to Credit Union clients, it is permissible tointerchange “customer” with “member.” No other variations should be created.

DISCONTINUED PROPOSITION

The Global Leader in Affinity MarketingEnhance Your Customer Relationships

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3.4

T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N T

Proposition letters are set in Helvetica Neue Heavy, scaled to 95% vertical height, and tracked out 300 points. The point size is roughly half the x-height of the Affinion wordmark.

Centered logo

Logo/Brand Value Proposition Lock-up


4.0 Typography: FontsHelvetica Neue is the lead font for all print and electronic communication.

In descriptors or lead-ins, Helvetica Neue Heavy (all caps) should be used, vertically scaled to 95% of it’s pre-set height, and tracked out accordingly based on surrounding visual space. Tracking increments anywhere from 20 to 400 can be used depending on character count.

Headlines should be set in Helvetica Neue Roman or Helvetica Neue Bold (upper and lowercase).

Depending on length of copy, body text and chart or illustration descriptions may be set in either Helvetica Neue Roman or Minion. Longer body copy is best set in Minion.

Arial is a resident Web font on nearly all the world’s personal computers, and is therefore used for “live” or “selectable” text in digital media like Web sites and PowerPoint documents. Verdana Bold may also be used if a heavier weight is needed at smaller point sizes (i.e. 10 or 11).

ABCDEFGHIJKLMNOPQRSTUVWXYZHelvetica Neue Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Neue Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Neue Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMinion

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzArial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzVerdana Bold

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4.0


4.1 Typography: HeadlinesHeadline copy should be straightforward and written in simple terms. Effort should be made to avoid overuse of adjectives or business clichés. Case as well as font weight may vary based on intended inflection.

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4.1Descriptor/Product name

For simplicity’s sake, the descriptor may have more flavor than the title. In these cases a lock-up of all caps above all lowercase should be used.

Descriptor/Product logo

Stacked title; clear message addressing what the product is and what it does

Stacked title and subhead

PRINTED PRODUCT OVERVIEW: TITLE PAGE PRINTED CAPABILITIES GUIDE: TITLE PAGE

PRINTED PRODUCT SALES SHEET


4.2 Typography: Body Copy in PrintDepending on length, body copy may be set in either Helvetica Neue or Minion. Longer copy is best set in Minion, with points of inflection or emphasis shown in Minion Bold Italic, never underlined.

While point size and leading may vary based on copy length and application, a type size of 9.5 over 12 leading should best serve both aesthetics and readability.

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4.2

Short body copy may be set in Helvetica Neue Roman.

PRINT ADVERTISEMENT

Longer body copy should be set in Minion. Proper names or points of emphasis may be set in Helvetica Neue Bold or Minion Bold/Bold Italic.

PRODUCT OVERVIEW EXCERPT


4.3 Typography: Dynamic TypographyTo create added interest in areas where photography or other graphic elements may not be available/best suited, a dynamic fill may be used within type. This effect may be achieved using only professional design software (Adobe® Illustrator/PhotoShop). Fill artwork is limitedto either blue, gold, or green color schemes. High resolution artwork for the converging bands of color [in these schemes], is available for download on Knowledge Central. Artwork should be angled slightly when executing this technique, mirroring the effects shown as examples below.

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4.3

Band artwork is slightly angled within copy (all at same angle). Only blue, gold, and green color schemes may be used.

SAMPLE HEADLINES

SAMPLE CORE COMPETENCY ARRANGEMENT

COLOR SCHEME ART AVAILABLE ON K.C.

SAMPLE EFFECT DIAGRAM

Subtract blue tones in the area outside of the letters to complete the effect.


4.3 Typography: Dynamic TypographyThese examples show the use of dynamic typography where placement of an image or other graphic element may be less than ideal and/or effective.

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4.3

Dynamic type rendered in Affinion Blue with yellow accent offers opportunity to create excitement and appeal without a heavy reliance on what might be a “forgettable” stock photo choice.

SELF-MAILER (POSTCARD)

EVENT INVITATIONS (SEND AS IMAGES WITHIN E-MAIL)


4.4 Typography: Special CharactersA customized bullet graphic derived from the Affinion logomark known as “the harpoon,” is available for use in print and electronic communications. The character is a stand-alone graphic (not incorporated in a typeface or as a key command), and should be used as a lead-in to secondary points of emphasis (never primary/headline).

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4.4

The Harpoon

The harpoon graphic may be represented in any color shown throughout the Affinion color palette. The graphic is intended as an accent and should never overpower the text it points to.

Proportionately inferior to the adjacent messaging, the harpoon may act as a bullet to secondary information within body copy

The harpoon may be used as a transition or lead-in to secondary points of emphasis in presentation material. It should never be used before primary information.


4.5 Typography: Electronic Sign-Offs & SignaturesThe Affinion Web site URL and e-mail connotation should be written as follows. E-mail signatures should be set in Arial.

WEB SITE URL

www.affinion.comwww.affinion.com/loyalty

E-MAIL ADDRESS

[email protected]

E-MAIL SIGNATURE

NameTitle, DepartmentAffinion Group (or business unit, i.e. Affinion Loyalty Group, etc.)Address Line 1Address Line 2p: (000) 000-0000f: (000) 000-0000e: [email protected] (if desired, but not necessary)www.affinion.com

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4.5


5.0 Color: The Affinion PaletteThe Affinion “blue palette” should be used as the foundation for all corporate collateral. Secondary accent colors (indicated below), as well as gray and black may also be used to add distinction and variety among business-to-business materials.

For product-related sales materials, accent colors may be used as a feature color to help differentiate collateral. Refer to pages 28 - 31 for usage suggestions and examples.

The security palette should be used only for Affinion Security Center materials.

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5.0

Primary Blue Palette

Spot CMYK HTML RGB

A. PMS 2955; 100.45.0.37; 005288; 0.58.105

B. PMS 2965; 100.38.0.64; 003a63; 0.43.69

C. PMS 3005; 100.34.0.2; 0081c6; 0.120.201

D. PMS 659; 55.30.0.0; 739dd2; 110.153.212

Secondary [Accent] Palette

Spot CMYK HTML RGB

E. PMS 368; 70.0.100.0; 8dc63f; 102.188.41

F. PMS 375; 30.0.100.0; bfd730; 143.212.0

G. PMS 130; 0.30.100.0; fdb913; 244.170.0

H. PMS 131; 3.36.100.0; e4a11b; 210.142.0

I. PMS 7426; 5.98.40.28; bb1654; 176.26.72

J. PMS 2726; 84.70.0.0; 405daa; 72.93.197

K. PMS 422; 0.0.0.33; b6b8ba; 162.165.164

Security Palette

Spot CMYK HTML RGB

L. PMS 424; 0.0.0.45; 6c6f70; 108.111.112

M. PMS 7546; 80.58.51.15; 1a2732; 57.74.89

N. PMS 142; 0.28.76.0; f3bd48; 243.189.72

O. Black; 0.0.0.100; ffffff; 35.31.32

A B C D EF

GH

I J K L M N O

Retail Transaction: Credit Card Payment

Retail Transaction: POS Contract

Customer Enjoys Service/Benefits


6.0 Icons: The Affinion Icon LibraryGraphic icons have been created to illustrate types of marketing/communication, stages of development and process flow, and various problem/solution scenarios.

These icons are available for use in PowerPoint and Word. They can also be used in print and electronic pieces created with graphic design software.

Use only icons that are part of our library. Do not create new icons. If you need one created, forward your request to Creative Services.

User Online

User Online/OnPhone

Call Center Agent

Call Transfer

User on Phone Quality Control

Continued on Next Page

Sorting Using Credit/Debit Card to Make Purchase

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6.0

Meeting/PresentationThe customer clicks on the post-transaction text link presented after the completion of the customer transaction

A 30-day free trial in a robust membership club and a valuable premium ($ off current or future purchase, gift card, etc.) is offered to the customer

If the customer elects to participate, partner passes the transactional data, (the data just entered by the customer) to Affinionto commence a new membership trial.

Affinion Group pays for all premiums and handles all billing, fulfillment, and customer service

After conducting research, we select the appropriate membership program for the partner’s customer and develop marketing materials

Customer uses credit/debit cardat Redbox® to rent/purchase DVDs

Customer presented with on-screenoffer to join program

Customer receives fulfillment kitvia Redbox machine

Customer agrees to billinglanguage, and accepts a

1-month free trial

Order info (name/address/encrypted card) sent to Affinion's ftp site nightly for processing

Customer enters name,address, and POE into Redbox

Data Terminal 3rd Party Processor Script(s)

Flow Chart: Diamond Flow Chart: Trapezoid Flow Chart: Trapezoid Elec. Transmission Flow Chart: Circle Flow Chart: Circle


6.0 Icons: The Affinion Icon Library

Continued on Next Page

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6.0

DM: Snap Check DM: Stack DM: Bangtail DM: Check DM: Mortgage Insert 6x9 Fulfillment Kit

Computer Web Page In-Branch


6.0 Icons: The Affinion Icon Library

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6.0

SSN Leaked SSN Monitoring 3B Monitoring Lien Filed

F-Secure SoftwareSpyware DownloadedVictim: ID TheftPhone # OnlineSSN Phished‘Real-Time’ Time Elapse

Account Opened in Your Name

Account Takeover

Public Records Monitoring

Crime Committed In Your Name

Credit Card BilledVRU Tape Phone Web Page: Activation


6.1 Icons: Process Flow ChartsProcess flow charts are currently available for the following subject matters:

Billing Operations (Membership)Direct Mail Solicitation Campaign Approval Solicitation (Membership Join) Membership FulfillmentFraud Protection Credit Card Monitoring Social Security Number MonitoringIn-Branch Enrollment (via Associate) Enrollment (via Online Kiosk)Marketing Channels Overview Sample Marketing CalendarsOnline DataPass™

Membership FulfillmentRetail Point-of-Sale Enrollment Electronic Enrollment (via DataPass™)TeleMedia VRU/IVR VRU Activation Outbound/Member Call Routing Phone Activation

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6.1

Sample Process Flow Charts


7.0 Photography: The Affinion PerspectiveThe choice of photography should suit the overall marketing purpose. While “positive” and “friendly” lifestyle images of people [conceptually] enjoying our products are preferred, some pieces of communication may be better served with “stern” or “concerned” photography (i.e. identity theft-related materials).

Images should be in-focus, contemporary, and professional in nature. Avoid hokey gestures. Depending on the purpose, photography may be color or black and white.

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7.0

DO:Show professional photography suited

to the marketing purpose

DON’T:Show outdated images of amateur quality or contrived subject matter


8.0 Anatomy: Converging Bands Of ColorHorizontal bands of color (arranged monochromatically), are a primary design element of Affinion collateral. These bands may be used as a background or at the header and footer of a page, framing the content between. The exact angle they run is at the designer’s discretion, but care should be made that the angle never appears too steep or too shallow, and always appears intentional. Bands should never criss-cross.

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8.0

The overall shape of the overview tapers from top to bottom, mimicking the convergence theme shown through the graphics.

Bands are set in a monochromatic scheme using the Affinion blue palette. A single green band is added as an accent feature.

PRINTED CORPORATE OVERVIEW: EXTERIOR

The crop of the photo mimics the theme of convergence, wider from the left, and shorter to the right.

Bands may be layered to create a sense of depth. When framing content outside of the band, it is preferred that they run wider from the left, and shorter to the right. Content (logos/headlines/contact info, etc.) may also be run within the bands.

PRINTED PRODUCT SALES SHEET

TRADE SHOW BOOTH


8.0 Anatomy: Converging Bands of ColorThe Affinion blue palette should be used extensively with primary corporate materials; however, secondary accent colors can be used throughout product-related sell sheets and communication devices. Bands should always appear monochromatic – never as a rainbow effect.

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8.0Bands may be simplistic and solitary, enclosing only a headline and logo if desired.

When framing content not enclosed with the band, it is preferred that the angles converge from left to right – wider to the left and shorter to the right.

Accent colors may be used within product-related materials as long as a monochromatic color scheme is followed .

The Affinion logomark is set centered through the bowl of the “n.”

PRINTED PRODUCT OVERVIEW: TITLE PAGE PRINTED PRODUCT SALES SHEET

PRINTED CAPABILITIES GUIDE: TITLE PAGE


8.0 Anatomy: Converging Bands of ColorAs the horizontal bands converge from left to right, they may be used as a background element, or to frame photography, type, or highlight presentation material.

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8.0

Bands frame artwork, photography, type, and serve to highlight presentation material.

Band artwork used as background art.

Band artwork used to frame typography.

PRINTED CUSTOM PRODUCT PROPOSAL: BACK/FRONT COVER

PRINTED TRAINING KIT CARRIER FOLDER WEB SITE LANDING PAGE (SAMPLE)DVD/CD LABEL

PRINTED BUSINESS OVERVIEW: SALES SHEET


8.1 Anatomy: Affinion Security Center (ASC)The converging band theme is shared between Affinion and Affinion Security Center (ASC) materials. As noted on page 22, the “Security Palette” colors should be used when designing materials related to the ASC. Slate and black should be the primary tones, with the light orange and gray playing a secondary “highlight” role. Trade Gothic may be substituted for Helvetica Neue throughout ASC-branded pieces. Minion should continue to be used for bulk body copy.

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8.1Bands frame artwork, photography, type, and serve to highlight presentation material.

Band artwork used to frame content.

MEDIA KIT/POCKET FOLDER COVER ART PRINTED BUSINESS OVERVIEW: SALES SHEETS LETTERHEAD COMMUNICATION

CAPABILITIES OVERVIEW (BI-FOLD)


9.0 Assets: Corporate PowerPoint Template: Cover PagesThe corporate PowerPoint template is designed for:

– Ease of customization for client presentations (addition of client logo, colors, etc.)– Minimal ink consumption when printed– Opportunities to showcase the client’s “brand” above our own

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9.0

Generic Template Cover Page Custom [client] Template Cover Page (examples)


9.0 Assets: Corporate PowerPoint Template: Content PagesWhenever possible, slide content should be kept to high-level points, leaving lengthy facts/figures and processes for the Appendix.

Template artwork is available for both light and dark backgrounds.

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9.0

Content Pages (examples)


9.1 Assets: Corporate PowerPoint Template: Typeface HeirarchyWhenever possible, slide content should be kept to high-level points, leaving lengthy facts/figures and processes for the Appendix.

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9.1

Cover Page Content Page

Title, Arial Bold, 24pt

Date, Arial (All Caps), 8pt

Presenter’s Information Arial Bold, 8pt


9.2 Assets: Discontinued PowerPoint TemplatesThese templates are discontinued. Content should be transfered from these templates to the Affinion corporate template (shown on the previous pages).

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9.2

Discontinued Affinion PowerPoint Templates


9.3 Assets: Knowledge CentralThe following brand materials are available on Knowledge Central:

– Affinion Group Logomark (.eps, .jpg, .png)– Secondary Affinion Logomarks (Loyalty, Benefits, International, etc.)– Corporate PowerPoint Template– Affinion Icon Library (for PowerPoint/Word)– Dynamic Typography Color Scheme Artwork (.eps)– Product Logos (.eps, .jpg, .png)– Affinion Corporate Overview (.pdf)– Affinion Product Overview (.pdf)

For questions regarding these guidelines, please contact:

Bob AbriolaGroup Vice President, Marketing ServicesAffinion Group6 High Ridge ParkStamford, CT 06905p: (203) 956-8403f: (203) 956-8028e: [email protected]

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9.3

Business

Affinion: Brand Book