Embed Size (px)
Citation preview
Reach people when it matters withLocation Extensions
Reach People when it matters with Location Extensions.
Reach people when it matters withLocation Extensions
What are Location Extensions?
• Enhancements that allow searchers to see targeted, relevant information in your ads such as location, phone number, and customer reviews
• They will show on Google Search, Google Maps, and the Search Network, when there are eligible sites accepting ad extensions
• Display additional information across Google Search, Mobile and Google Maps
• Make your ads more locally relevant by expanding them with information such as your location, address and phone number
? ?? ?
What? Why? Benefits Conclusion
Reach people when it matters withLocation Extensions
What Location Extensions look like.
What? Why? Benefits Conclusion
Reach people when it matters withLocation Extensions
• 97%* of web users research online for products/services
• 20%* of desktop searches are location related
• 1 in 3* mobile searches are location related 97%Web Users
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Why use Location Extensions?
Benefits
Reach people when it matters withLocation Extensions
Benefits of using Location Extensions.You can reach customers whilethey are on Google Search
What? Why? ConclusionBenefits
Reach people when it matters withLocation Extensions
What? Why? Conclusion
Benefits of using Location Extensions.You can reach customers while they are on Google Maps
Benefits
Reach people when it matters withLocation Extensions
What? Why? Conclusion
Benefits of using Location Extensions.Reach customers while they are on Mobile
Benefits
Reach people when it matters withLocation Extensions
• Up to 4 times more ad space at the top of Google Search page
• Increase click-through-rate by an average of 10% Boost your
conversions
• Enhance your Google Maps listing
• Show people the distance to your location with
hyperlocal mobile format
• Create awareness of your location and drive potential foot traffic
into stores
• Schedule Location Extensions to only show when your stores
are open and bid higher to attract people who are nearby
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Benefits of using Location Extensions.
Benefits
Reach people when it matters withLocation Extensions
• We’re a Google Partner – they trust us to represent them well
• We’ve done this many times before. We know what mistakes to
look out for.
• As a Google Partner, we get to try new betas and ensure you’re
add will stand out against the competition.
• We’re analytics driven, so we’ll ensure you’re actually making
money from AdWords, unlike others who will just get you to
spend.
• We don’t just do search – if the problem is your landing page,
and not the ads, we can help there too.
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Why work with us?
Benefits
Reach people when it matters withLocation Extensions
Conclusion.Location Extensions are one of the best enhancements AdWords has to offer.
• Free to use• Quick and easy to set up• Capture a growing market among mobile searchers• Relevant, targeted and effective• Helps increase your visibility and makes you stand out online
What? Why? ConclusionBenefits
Reach people when it matters withLocation Extensions
If you have any queries or would like help setting
up Location Extensions please contact:
Sean Henri
@SeanHenri +SeanHenri
Thank you.
