10
Advanced Content Strategies: Promoting

Advaced Content Strategies 5: Promoting

Embed Size (px)

DESCRIPTION

What good is remarkable content if nobody knows it exists? “Promoting Content” will explore some strategies and tactics for actively promoting your content via social media and passively promoting it via search engine optimization.

Citation preview

Page 1: Advaced Content Strategies 5: Promoting

Advanced Content Strategies:Promoting

Page 2: Advaced Content Strategies 5: Promoting

Social Media

Page 3: Advaced Content Strategies 5: Promoting

Networks

Facebook fan pages

Share interesting content

Exchange ideas

Syndicate content

Page 4: Advaced Content Strategies 5: Promoting

Networks

Twitter

Share interesting content

Exchange ideas

Syndicate content

Page 5: Advaced Content Strategies 5: Promoting

Slideshare

Slideshare

Share interesting content

Exchange ideas

Syndicate content

Page 6: Advaced Content Strategies 5: Promoting

YouTube

Share interesting content

Exchange ideas

Syndicate content

Page 7: Advaced Content Strategies 5: Promoting

Strategies

Page 8: Advaced Content Strategies 5: Promoting

ShareYouTube

DemonstrationsInterviewsSlidecasts

Slideshare

PresentationsWhite papersSlidecasts

Facebook fan page

PostsPresentationsVideosPicturesEventsContent

Twitter

EVERYTHING!

Information trickle vs. fire hose

Page 9: Advaced Content Strategies 5: Promoting

Leverage

Spreading ideas

Page 10: Advaced Content Strategies 5: Promoting

Reuse Presentation

Add audio

Slideshare

YouTube

Podcast

Slideshare

Blog post

Facebook

Twitter

Google+

Create once, use many