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SWOT AnalysisSWOT Analysis
Authors:Authors:Chucshwal SangmhchaiChucshwal Sangmhchai
Presenters: ChucshwalS.Presenters: ChucshwalS.
SWOT AnalysisSWOT Analysis
Opportunities Threats
Strengths STSO
Weakness WTWO
Internal
External
StrengthsStrengths
As a manufacturer of integrated circuits.Leadership position in the glue.Management, marketing strategy with Partner to clients.Responsible for the environment.Facility is located in great landscape.
What advantage of your organization?
StrengthsStrengths
Effectiveness in fulfilling its promise to customers.Policy standards.Flexible and WIN WIN To seeking raw materials more efficiently.
What business better than competitors?
StrengthsStrengths
As a major manufacturer.The manufacturer's standard product.Credibility of the commitment.As a professional.
These are all strengths of company.
What do your customers see your business, that's the
strengths business or not?
StrengthsStrengths
Excellent service and reliability.Built-in high employee satisfaction.
What factors cause to sell products or services?
StrengthsStrengths
As a manufacturing plant for production.As a supplier to sell to retailers.Consistency in the policy business is “Partners”.
Your organization's business? (objectives and
implementation plans are in the same direction)
WeaknessesWeaknesses
Follow-up services after the sale that
we found a malfunction .It serves to coordinate the department is not enough.
What should be improved?
WeaknessesWeaknesses
Delivery on time as scheduled.
What things should you avoid?
WeaknessesWeaknesses
Can not produce the desired standard of the brand from Japan.
What do your customers in your market think that's your weaknesses?
OpportunitiesOpportunities
Selling prices are reasonable.As a major manufacturer of adhesives, one in Thailand.
Can support ASEAN.Marketing strategies that benefit
customers.
What is good opportunity or good thing as you can see?
OpportunitiesOpportunities
Import products which are innovative NANO solutions.
Business trends that interest you and direction customer behavior?
OpportunitiesOpportunities
Leading the domestic market.The
company imports products from Japan don’t strategic market.
Over a competitor, you have?
ThreatsThreats
Import brand from Japan that customer wants it.
Obstacle in front of you?
ThreatsThreats
Trading business.
Your competitors doing?
ThreatsThreats
Standard products to meet customer requirements.
Quality and standards in directing and set for product or service are change or not?
ThreatsThreats
Currently, there does not exist.
Technology changing dangerous to position of the
business or not?
ThreatsThreats
Currently, there does not exist.
Debt with the bank or financial liquidity problems or not?
A Goal is a dream A Goal is a dream with a deadlinewith a deadline
Chucshwal S.Chucshwal S.