SWOT analysis for any brand's

Social Media Marketing

by,Kavi S

SWOT

As we know, SWOT - Strengths, Weakness, Opportunities and Threats

High fives and Hurrays

It's alright we can fix

it

Make more

money

Hawk eyes of

competition

Analysis

points rule

Strengths

1. Consumer-centric solutions

2. Make presence in popular SM channels

3. Servicing wide range of industries

4. Create the 'Human' factor for the Brand

5. B2B customers networking can help gain B2C audience

6. Can focus on quality content over quantity

7. Broad minded approach in content creation

8. Investment and Interest over SMM

Weakness

1. New to SMM

2. Few followers or fans

3. Poor engagement with fans

4. Insufficient interactive content creation

5. Less creativeness or narrow minded approach in content creation

6. Low target driven focus on key user segments

7. Restrictions on employees to use social networks

8. No frontier between the brand and users

Opportunities

1. Create a strong loyal community

2. Target niche markets and audience

3. Connect with happy customers via social media

4. Instand support via social networks

5. Connect with the 'Mavens'

6. Inter-connect all social channels and form a closed group

7. Create viral content - esp. for Youtube

8. Run social media contests and campaigns

Threats

1. Just another start-up brand image

2. Brand impersonalisation

3. Mediocre engagement

4. Negative followers hurling bad comments

5. Dominating presence of competitors

6. Impression of industry incompetence

7. Time consuming campaigns

8. Insufficient funds and resources

Thank You