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Anatomy of a Developer Evangelist Adam FitzGerald Director of Developer Relations VMware, Inc.

Adam FitzGerald 2013

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Page 1: Adam FitzGerald 2013

Anatomy of a Developer  Evangelist

Adam FitzGerald Director of Developer Relations

VMware, Inc.

Page 2: Adam FitzGerald 2013

Adam FitzGerald

Page 3: Adam FitzGerald 2013

Anatomy of a Developer Evangelist

Page 4: Adam FitzGerald 2013

Anatomy of a Developer Evangelist

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Personality Types: Myers Briggs

Extroversion(E)vs

Introversion(I)

Sensing (S)vs

Intuition(N)

Thinking (T)vs

Feeling (F)

Judging (J)vs

Perception (P)

Action Thought

Practical  

InnovativeObjective Subjective

Closure Open ended

FrequentSubstantive

Factual  

HypotheticalLogic 

EmotionDecision 

satisfaction

PeopleSolo

Detail 

Big pictureAnalysis Devotion

Work  Play

Source: Please Understand Me by David Keirsey and Marilyn Bates ISBN 0‐9606954‐0‐0

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Personality Types: US Distribution

ISTJ11‐14%

ISFJ9‐14%

INFJ1‐3%

INTJ2‐4%

ISTP4‐6%

ISFP5‐9%

INFP4‐5%

INTP3‐5%

ESTP4‐5%

ESFP4‐9%

ENFP6‐8%

ENTP2‐5%

ESTJ8‐12%

ESFJ8‐13%

ENFJ2‐5%

ENTJ2‐5%

Source: http://www.capt.org/mbti‐assessment/estimated‐frequencies.htm

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Personality Types: Guide

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Personality Types: Software Dev

ISTJ11‐14%

ISFJ9‐14%

INFJ1‐3%

INTJ2‐4%

ISTP4‐6%

ISFP5‐9%

INFP4‐5%

INTP3‐5%

ESTP4‐5%

ESFP4‐9%

ENFP6‐8%

ENTP2‐5%

ESTJ8‐12%

ESFJ8‐13%

ENFJ2‐5%

ENTJ2‐5%

Source: Software Engineer Personality Types ‐

Jan 2010 IT Pro published by IEEE Computer Society

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Personality Types: Dev Evangelism

ISTJ11‐14%

ISFJ9‐14%

INFJ1‐3%

INTJ2‐4%

ISTP4‐6%

ISFP5‐9%

INFP4‐5%

INTP3‐5%

ESTP4‐5%

ESFP4‐9%

ENFP6‐8%

ENTP2‐5%

ESTJ8‐12%

ESFJ8‐13%

ENFJ2‐5%

ENTJ2‐5%

Page 10: Adam FitzGerald 2013

Where to find such rare beasts?

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Manage: Motivation

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Manage: Content

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Manage: Measurement 

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Managing: Freedom & Flexibility

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Manage: Career Path

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Archetype: Zealot

Developers,Developers,Developers,Developers,

…Hhhrrrrggghhh!

Developers,Developers,Developers,Developers,

…Hhhrrrrggghhh!

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Archetype: Professor

Good news everyone! I’ve created a Haskell  DSL that improves SVM  approximations to NP‐

complete problems by  a factor of O(log(n)).

Good news everyone! I’ve created a Haskell  DSL that improves SVM  approximations to NP‐

complete problems by  a factor of O(log(n)).

Page 18: Adam FitzGerald 2013

Archetype: Social Maven

I just live tweeted  the meet‐up, 

posted the demo  to YouTube and 

accepted a pull  request on 

GitHub. 

I just live tweeted  the meet‐up, 

posted the demo  to YouTube and 

accepted a pull  request on 

GitHub. 

Page 19: Adam FitzGerald 2013

Anti‐Archetype: Tech Trendster

Javascript? Ha! Node.JS is so 2012, 

I’m already using….

Javascript? Ha! Node.JS is so 2012, 

I’m already using….

Image Source: http://www.mademan.com/4‐types‐of‐hipsters‐you‐will‐see‐drinking‐pabst‐blue‐ribbon/

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Summary

Developer Evangelists are:•A scarce resource •Commonly not self‐identified•Uniquely motivated

A successful Developer Evangelist can•Elevate a technology•Empower a community•Generate massive web visits, leads, opportunities

Page 21: Adam FitzGerald 2013

Questions

[email protected]