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PRODUCT
Lean Plan (LP)
3 P’s of the Lean Planning Cycle: Problem. Plan. Prototype.
Feedback; Fitness (Demand vs. Supply)?
VALUE CREATION
VALUE CAPTURE
VALUE DELIVERY
Business Model Engine
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
LEAN PLAN (Topic/Element: Storycard)
MARKET/CUSTOMER/ PROBLEM/ JOB-‐TO-‐GET-‐DONE:
Project ID: ……………………………………………… Date: ………………………… Phase/Round/Experiment: …………………………..………………………..……… Lessons Learned; Insights: ……………………………………………….……………. Decision (Persevere/Pivot; Abandon): ……………………………………………
PRODUCT
What is the (Minimum Viable) Product/Service as well as set of success criteria?
VALUE PROPOSITION
What is the MagneFc Value ProposiFon?
STRATEGY
What is the Winning Strategy?
VISION What is the Vision, Dream, or Leap of Faith?
Lean Plan (LP)
3 P’s of the Lean Planning Cycle: Problem. Plan. Prototype.
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
LEAN STARTUP PLAN (Topic/Element: Storycard)
MARKET/CUSTOMER/ PROBLEM/ JOB-‐TO-‐GET-‐DONE:
Project ID: ……………………………………………… Date: ………………………… Phase/Round/Experiment: …………………………..………………………..……… Lessons Learned; Insights: ……………………………………………….……………. Decision (Persevere/Pivot; Abandon): ……………………………………………
PRODUCT
What is the (Minimum Viable) Product/Service as well as set of success criteria?
VALUE PROPOSITION
What is the MagneFc Value ProposiFon?
STRATEGY
What is the Winning Strategy?
VISION What is the Vision, Dream, or Leap of Faith?
q Landing Page q Pretotype
q Online Video q Prototype q Pilot q Full scale
q Online Ad
q Performance
q Cost (Size) q Quality q Inaccessibility q Time
q Brand q InteracXvity q Complexity
q Blue Ocean q DisrupXon Spot (Low Cost)
q Sweet Spot q Luxury Spot (Diff.)
Lean Plan (LP)
3 P’s of the Lean Planning Cycle: Problem. Plan. Prototype.
q Red Ocean
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Vision-‐Strategy-‐Product (VSP) Pyramid 1.0
Source: Ries, E. (2011) The Lean Startup. Crown Business: New York; p. 23.
VALUE CREATION
VALUE CAPTURE
PRODUCT
STRATEGY
VISION Register at www.visionaryd.com to learn more about the Lean Planning Cycle.
Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Examples of Lean Plans
PRODUCT
Dropbox’s Lean Plan (LP)
Feedback; Fitness (Demand vs. Supply)?
VALUE CREATION
VALUE CAPTURE
VALUE DELIVERY
Business Model Engine
Exam
ple
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
LEAN PLAN (Topic/Element: Storycard)
MARKET/CUSTOMER/ PROBLEM/ JOB-‐TO-‐GET-‐DONE: Share files across devices
Project ID: Dropbox Date: ………………………… Phase/Round/Experiment: …………………………..………………………..……… Lessons Learned; Insights: ……………………………………………….……………. Decision (Persevere/Pivot; Abandon): ……………………………………………
PRODUCT
What is the (Minimum Viable) Product/Service as well as set of success criteria?
Dropbox (SaaS: Cloud Storage)
VALUE PROPOSITION
What is the MagneFc Value ProposiFon?
Extremely easy-‐to-‐use file sharing
STRATEGY
What is the Winning Strategy?
Blue Ocean Strategy (Performance vs. Complexity)
VISION What is the Vision, Dream, or Leap of Faith?
Create “Magic-‐like Experience”
Dropbox’s Lean Plan (LP) Ex
ample
q Landing Page q Pretotype
q Online Video q Prototype q Pilot q Full scale
q Online Ad
q Performance
q Cost (Size) q Quality q Inaccessibility q Time
q Brand q InteracXvity q Complexity
q Blue Ocean q DisrupXon Spot (Low Cost)
q Sweet Spot q Luxury Spot (Diff.)
q Red Ocean
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
PRODUCT
iPod’s Lean Plan (LP)
Feedback; Fitness (Demand vs. Supply)?
VALUE CREATION
VALUE CAPTURE
VALUE DELIVERY
Business Model Engine
Exam
ple
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
LEAN PLAN (Topic/Element: Storycard)
MARKET/CUSTOMER/ PROBLEM/ JOB-‐TO-‐GET-‐DONE: Listen to music
Project ID: Apple Date: ………………………… Phase/Round/Experiment: …………………………..………………………..……… Lessons Learned; Insights: ……………………………………………….……………. Decision (Persevere/Pivot; Abandon): ……………………………………………
PRODUCT
What is the (Minimum Viable) Product/Service as well as set of success criteria?
iPod (Portable Digital Music Player)
VALUE PROPOSITION
What is the MagneFc Value ProposiFon?
“A Thousand Songs in Your Pocket”
STRATEGY
What is the Winning Strategy?
Luxury Spot Strategy (Performance vs. Complexity)
VISION What is the Vision, Dream, or Leap of Faith?
Create “Insanely Great Experience”
iPod’s Lean Plan (LP) Ex
ample
q Landing Page q Pretotype
q Online Video q Prototype q Pilot q Full scale
q Online Ad
q Performance
q Cost (Size) q Quality q Inaccessibility q Time
q Brand q InteracXvity q Complexity
q Blue Ocean q DisrupXon Spot (Low Cost)
q Sweet Spot q Luxury Spot (Diff.)
q Red Ocean
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Appendix Plaaorm of the Lean Planning Cycle
Lean Planning Spectrum
Tools For Product InvenYon, InnovaYon, and Improvement
Invent Improve
Innovate
Classic Business Plan/ Six Sigma Methodology/ Business Model Iceberg/…
Design Thinking/Value Engine Map/ Lean Startup Methodology/
Innovator’s Method/…
Brainstorming/O.T.H.E.R. Loop/ TRIZ/Blue Ocean Strategy/
Innovator’s DNA/…
Lean Planning Cycle
(Idea) (Prototype) (Product)
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Pre-‐feasibility Project Interim Feasibility Project Final Feasibility Project
Chan
ge
(Cha
os) Stability
(Order)
Problem
Plan Prototype
Lean Planning Cycle: 3 P’s
Lean Planning Cycle
3 P’s of the Lean Planning Cycle: Problem. Plan. Prototype.
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Problem
Plan Prototype
Lean Planning Cycle: 2 Oceans
Lean Planning Cycle Blue Ocean Strategy
Red Ocean DisrupYon (ROD) Strategy: Red Ocean Value Curve. Blue Ocean Value Curve.
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Red Ocean Strategy (Strategy Canvas/Value Curve)
Blue Ocean Strategy (Strategy Canvas/Value Curve)
Lean Planning Cycle Lean Startup Methodology
3 Legs of the Lean Startup Methodology: Customer Development. VSP Pyramid. Agile Development.
Problem
Plan Prototype
Lean Planning Cycle: 3 Legs of
Lean Startup
Customer Development (“Get Out Of the Building”)
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Lean Planning Cycle Lean Startup Methodology
3 Legs of the Lean Startup Methodology: Customer Development. VSP Pyramid. Agile Development.
Problem
Plan Prototype
Lean Planning Cycle: 3 Legs of
Lean Startup
Customer Development (“Get Out Of the Building”)
Product
Strategy
Vision
VSP Pyramid (“Business Model Engine”)
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Lean Planning Cycle Lean Startup Methodology
3 Legs of the Lean Startup Methodology: Customer Development. VSP Pyramid. Agile Development.
Problem
Plan Prototype
Lean Planning Cycle: 3 Legs of
Lean Startup Build
Measure
Learn
Customer Development (“Get Out Of the Building”)
Agile Development
Product
Strategy
Vision
VSP Pyramid (“Business Model Engine”)
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Lean Planning Cycle Six Sigma Methodology
DMAIC Cycle: Define. Measure. Analyze. Improve. Control
Problem
Plan Prototype
Lean Planning Cycle: DMAIC
q D: Define q M: Measure q A: Analyze
q C: Control
q I: Improve
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
Lean Planning Cycle IntegraXng Six Sigma and Lean Startup Methodologies
The One Tool You Need for Lean Improvement and Lean InnovaYon.
Problem
Plan Prototype
Lean Planning Cycle: Universal Problem
Solving Tool Build
Measure
Learn
Customer Development (“Get Out Of the Building”)
Agile Development
Product
Strategy
Vision
VSP Pyramid (“Business Model Engine”)
q D: Define q M: Measure q A: Analyze
q C: Control
q I: Improve
CUSTOMER ……………………………………..
Register at www.visionaryd.com to learn more about the Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
FOCUS OF VALIDATION TOOLS LEAN STARTUP SNOWMAN (Topic)
VISION/STRATEGY PRODUCT/SERVICE/BUSINESS MODEL
1. Idea 2. Pretotype 3. Prototype 4. Pilot 5. Full-‐scale
q Brainstorming q Blue Ocean q O.T.H.E.R. Loop q TRIZ/…
q Design Thinking
q Value Eng. Map/…
q Lean Startup Methodology q Six Sigma q Bus. Plan q Bus. Model
Iceberg/…
CUSTOMER (Community)
PROBLEM
JOB TO GET DONE
BUILD (Develop)
MEASURE
LEARN
BENEFIT (e.g., Insights)
COST
DURATION
DECISION (Abandon?)
Lean Planning Roadmap
HolisXcally Organize, Plan, and Manage Every Lean InnovaXon and Improvement Project
Register at www.visionaryd.com to learn more about Lean Planning Cycle. Lean Startup Coach. Dr. Rod King. [email protected] & h<p://businessmodels.ning.com & h<p://twi<er.com/RodKuhnKing
SOLU
TION
