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Arnotts; A Healthy Strategy

Street Enterprises

Established in 1995

Specializing in Grocery

All employees University educated

Street Enterprises

Major resources focused on Point of Purchase communications

- Floor displays- End of isle showings- Posters and Signs- Minimum use of Catalogues- Shelf Talkers

Arnotts Analysis

Arnotts AnalysisWoolworths CBD HOB Coles Kingston Woolworths CBD HOB

Informative Website

Limited catalogue spread

Proud History

Creative Strategy & Objectives

Arnotts Analysis

Feature different products

Revised target market

Consumers trending towards healthy alternatives

New Approach

Constant streams of information

Brief but saturated marketing campaign

New Approach

Move towards using locally sourced products

Nutritional information on website.

Products already established

New Approach