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Vital Rural Area: Best practices and tools in
sustainable rural development
Napoli, 11 July 2013Summer School Sustainable Tourism ManagementWietse W. Hermanns, project manager
Project characteristics
Project organisation
13 partner regions from 6 North Sea countries (N, NL, B, DK, D, UK) Lead partner: Northeast Fryslan (NL)
Scientific team and scientific groupUniversity of South Denmark (DK) Rijksuniversiteit Groningen (NL) University of East Anglia, Norwich (UK)
Project management: Wietse Hermanns / Peter Laan
Key element :The co-operative agreement
approach
“As a common standard for public private partnership, Vital Rural
Area develops, implements and tests the co-operative agreement approach CAA (involving all stakeholders, cross-sectoral, top-down and bottom-up)
In this approach the stakeholders (e.g. municipalities,
knowledge institutes and private companies) draw up agreements with targets/conditions how to work together to reach the joint formulated goals within an agreed-upon period of time, using the knowledge, experience and expertise of the inhabitants”
What functions may a CAA fulfill?
a) To reach sustainable implementation. By involving all stakeholders and by a bottom-up way of developing and implementing project results, sustainability can be assured.
b) Opening chances for new rural alliances.
When cross-sectoral working is properly organized chances are created for an integrative approach and building new alliances
To find strategies to fortify rural areas by:
1) Enhancing the competitiveness of SMEs
2) Improving the overall perception of the region
3) Delivering more and better services
Scope of the project and content basis
Made operational by the execution of pilot projects in one out of three Work Packages:
1) Empowerment of small and medium-sized enterprises towards new economical prospects and innovations
2) Branding of the region, towards a professional exposure of regions
3) Optimizing services, towards more and better accessible services and amenities
Scope of the project and content basis
Outcome of the project
The interactive Rural Power Pack
- a general working method/standard for developing projects on sustainable regional development
- based on “best practices” pilots/project results and scientific knowledge
- tested transnationally on its transferability to other regions
- offering tools to be used in other regions
Rationale of a Rural Power Pack
Case studies executed in one of the VRA regions (partners) + literature review of best practices (Scientific Team)
A methodology for tackling rural problems based on one of three workpackage themes (Empowerment of
SME’s, Branding or Services)
Applying the methodology in other regions throughout Europe
Experiences lead to an approved methodology to be used in different situations throughout the EU 27
RPP: Linking pilot projects to scientific modelling via key questions
Projectcases
Key questions: Applicability,transferability, integration /synthesis
Scientific modelling (3 corner approach -> tools derived) Literature review (best practices added)
Policy frameworks General perspectives
Basis format
Basis model Rural Power Pack
From abstract modelling to practical elaboration: questions
1) How to integrate project/pilot results from 3 different work packages ?
2) How to ensure the maximum outcome of project results for the region as a whole?
3) How to test the applicability of project results elsewhere?
4) How to reach a general method or standard to be used in other regions?
43 Project cases
Themes
1) Innovative approaches to education2) Broadband and digital services3) SME empowerment and
entrepreneurship4) Good governance 5) Community building6) Welfare and lifestyle7) Profiling and branding
3 Work Packages
How to reach a general method or standard to be used in other
regions?
1. By comparing and abstracting the project results, we found lots of common grounds
2. Work packages could be transformed into themes that may apply more specifically to problems
3. and offer more integral solutions for several problems encountered
How to reach a general method or standard to be used in other regions?
4 By deriving and describing tools from project results (“lessons learnt”, specific tools on the local level that are highly context-bound)
5 Combined with scientific input more general tools were developed on the theme-level
How to reach a general method or standard to be used in other
regions?
6 By comparing project results with related projects from elsewhere and with scientific knowledge from literature
7 By adding key words to the projects, VRA-projects can be connected to other databases and networks
The Rural Power Pack: an integral approach to solve rural problems
Problems and challenges
Tools
Proven solutions
Barriers
Lack of ambition Lack of power
Innovative approaches to education
Broadband and digital services
SME empowerment and enterpreneurship
Good governance Community building
Welfare and lifestyle
Profiling and branding
Lack of young talent Lack of infrastructure
Lack of education
Lack of servicesLack of jobs
Demography
Politics
Regulations
History, culture and habits
Time and timing
Ownership Money
Landscape
Related Networks
Rural Power Pack overview
Rural problems or challenges
Local/regional approach
Problem analysis
Proposed solutions
Execution of project
Experiences / results
Lessons learnt / experiences
Applicability check (testing in other Vital areas)
Sustainability check (Triple-P check)
Extension of knowledge by exchange (key words, related projects)
Methodology
- Problem definition (7 lacks of ..)
- Solution (7 themes)
- Barriers (8 main fields described)
- TOOLS (derived from
projects or general)
An integral and interactive set of best practice project cases, containing experiences and tools, to be applied for problems commonly encountered in contemporary rural areas
Themes and contents
Work packages1 Empowerment of SMEs towards
new economical prospects and innovations
2 Branding of the region, towards a professional exposure of regions
3 Optimizing services, towards more and better accessible services and amenities
Themes 1 Innovative approaches to education2 Broadband and digital services3 SME empowerment 4 Good governance 5 Community building6 Welfare and lifestyle7 Profiling and branding
Best practice cases
4-layer approach 43 Project formats
Presentation: webbased with uniform project
formats and “story-telling” key projects
15 Key project formats
Cooperative Agreement Approach
Translation of best practices to the RPP structure of Vital Rural
Area
Bundling power, resources and investments on the regional level
Embedding working structure in a regional setting, i.e. connection to a regional knowledge institute plus to other, already existing structures (like LEADER) and new ones
Spreading successes within the region and extending (new) local stakeholders and partnerships
Building networks within and outside the country to enable best practices transfer on main topics
Next steps Vital Rural Area
Finalising and testing Rural Power Pack (toolbox) among partners
Cooperation with other projects (clusters NSR, Rural Alliances NWE, similar projects IVB, IVC elsewhere)
Dissemination Rural Power Pack to other regions in NSR and EU27
Sustaining project results in observatories, EU and national policy documents, and follow-up projects (INTERREG, LEADER, other)
Further information www.vitalruralarea.eu
Project management :
Wietse Hermanns, project manager – [email protected]
Peter Laan, coordinator Rural Power Pack – [email protected]