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Avoid these 7 common video mistakes to enhance your video production. There are countless mistakes your business can make when filming a video, that will waste your time and money. Even with the best camera and sound equipment there is more to consider than just that when producing a high quality video. Start producing better quality video right away by avoiding my 7 Common Video Mistakes.
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7 VIDEO FILMMAKING MISTAKES Nigel Camp www.devilboyproductions.com
READY TO FILM
There are countless mistakes your businesscan make when filming a video, that willwaste your time and money. Even with thebest camera and sound equipment there ismore to consider than just that whenproducing a high quality video. Startproducing better quality video right away byavoiding my 7 Common Video Mistakes.
> Mistakes1. Poor Sound and Lighting2. Inappropriate Video Length3. Filming for the Wrong Target Market4. Failure to Include Contact Info5. Poor Camera Maintenance6. Props Left In Camera View7. No Planning Before Shooting
HIGH QUALITY VIDEO?
Inappropriate Video
Unlike sitting in a boring meeting that you wish you could walk out of, walkingaway from a video is only one mouse click away. Tubemogul, a service thatprovides powerful analytics which measure how videos are being viewed,conducted online web research over 2 weeks. Their findings indicated thathalf the audience -viewership is gone by the 60-second mark, with 10 ofusers clicking away from the content after just 10 seconds. The bottom line isyou need to make your videos long enough to deliver the facts, but shortenough to maintain the viewer’s interest.
Mistake No.2
Have you ever tried reading in the dark or listening to your favourite songwhich has been badly recorded? Poor sound and lighting may sound like anobvious problem to avoid, but there are many examples of videos wherethe subject is not visibly clear due to inadequate lighting. Before rolling thecamera, test some of the sample footage for clarity based on the existinglighting. If shooting in a low lit indoor environment or in poor light outdoors,you may want to consider purchasing a camera lighting package.
Keep in mind that the sound quality on some camera models may beimpaired by their standard built-in microphone. Therefore you may wish todouble-check whether your camera can support an external microphone forimproved sound quality.
Mistake No.1Poor Sound and Lighting
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
A challenge faced by any video maker is acquainting yourself with the target audience’s needs and desires and how to best reach them withyour company’s message. A little research can go a long way in producing well received content and failure to do so will result in a wastedeffort. Before filming, keep in mind the following items:
Who is your ideal target audience? – Looking from their perspective, ask yourself what exactly is it that they require, along with any problemsthat they face.
Age - Which age bracket are you aiming for? This needs to be in line with the business services that you are offering.
Location - Where is your target audience located? If your business is offering one-to-one sessions in your home city, you may want tomention that your services are only available in that city.
Gender - Which sex is your video targeting? If you are targeting both sexes, your video may risk alienating oneor the other if the content of your video does not speak to them. Both the subject and the content they arespeaking about should be chosen carefully.
Mistake No.3Filming For The Wrong Target Market
Videos are a great way to connect with and establish a greater brandawareness, but failing to include contact information is a big mistake. It’scommon to see many videos playing on popular social media sites such asYouTube which do not include the company's email, website details or anycritical social media links. Given the fact that your video can go global, youwant to give your audience every possible chance of contacting your businessand a failure to do so will be a waste of your video-making efforts.
Your camera lens should always be clean. Although obvious, overlooking this smalldetail may mean having to reshoot all of your footage. Regardless of the amount ofmoney that you may have spent on your equipment, make sure you invest in goodlens cleaning equipment in order to maintain the high quality recording capability ofyour camera. Wiping a dirty camera lens with your t-shirt or random cloth simplyisn't worth the risk.
Mistake No.4Failure To Include Contact Info
Mistake No.5Poor Camera Maintenance
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
Remove any unnecessary props from the camera shot which may ruin the shot. Forexample, a stand left undetected in the scene and only discovered when the footageis reviewed in the editing room, can ruin the shot. Your subject should always be athe video's focal point so be careful what's in the framing of each shot before anyfilming takes place.
No Planning Before ShootingAll too often videos are shot based around an idea, but little time is spent on a script or thought given to the different camera shots necessary.It’s not until an attempt is made to edit video footage that these problems become evident, hindering the video.
A storyboard or time spent planning out the video will go a long way to improving its overall quality. Time spent putting together a storyboardwill provide video direction and will also act as a great editing guide once all of your footage has been filmed. Keep in mind that storyboardsdon't have to be complicated and can save a lot of time in the long run. More complex story boards could include the length of the shot, a listof transitions to be used, and descriptions of the shot.
Mistake No.6
Mistake No.7
Props Left In Camera View
W: www.thevideoeffect.tvT: @thevideoeffect / @nigelcampE: [email protected]
