6 Steps to Getting Your Healthcare Social Media Idea Approved

Jonathan Richman

Author, Dose of DigitalDirector of Business Development, Bridge Worldwide@jonmrich

Social media...no shortage of options

So, what’s the challenge?

The steps to getting your idea approved

Know the “why”Become your own toughest criticCheck in along the wayBe an educator firstForce “Yes, if…” instead of “No, because…”Try something

Know the “why”

Learn the basics of DDMACKnow your internal rules

Become your own toughest critic

Be tough on your ideaAnticipate what the issues will beDon’t kill something because you’re afraid it

won’t get approved

Check in along the way

Ask before you go too farYes, you can ask the FDA BEFORE you launch

something

Be an educator first

You can’t be the only expertStep one is to educate EVERYONE involved

Force “Yes, if…” instead of “No, because…”

“No, because...” is an ending“Yes, if...” is a beginningMake this the team rule

Try something

Not just for the sake of doing itTest your process now before it’s too lateTry it out on something small