6 Small Business Facebook Posts:Critiqued with Tips for You

Table of Contents:

Brand related showdowns1

2 Make your customers famous

Funny, crazy videos3

The customer shout-out 4

Practical tips5

Keep it local6

Brand related showdowns1

Brand Related Showdowns

1 Controversial face offs motivate Fans to engage

2

3

Keep choices brand related, and passionate within your niche market

Use a “Like vs. Share” post, to make it easy to engage - and easy to see who’s winning; or even a vote contest to incentivize engagement

example from EReader Nation

Key takeaways:

Make your customers famous2

Make your customers famous

1 Give customers 15 minutes of fame - share their photos on your social sites

2

3

Get real photos AND appreciate customers on multiple social platforms

Incentivize UGC with Facebook photo contests, and include voting to further engage your market

example from Lazy Pants

Key takeaways:

Funny, crazy videos3

Funny, crazy videos

1 Funny, short videos connect with people, and get shared

2

3

Embed videos that cleverly (and humorously) promote your product

Use Facebook Insights and related hashtags to increase engagement

example from Le Cig

Key takeaways:

The customer shout-out4

The customer shout-out

1Show your business cares, with a personalized customer shout-out

2

3

Use brand monitoring tools to find customers who’ve mentioned you - then mention them

Make a summary in your posts, and make them easy to read with short, or no, links in update example from June Designs

Key takeaways:

Practical tips5

Practical tips

1 Brand related tips about products, services and lifestyle sell your product, without direct sales

2

3

Be informative, personable, and use other people’s content, too (80/20 rule)

Create a community, by asking questions about the tip, and get others to share their tips too

example from Beginner's Oil Painting

Key takeaways:

Keep it local5

Practical tips

1 Geo-target with Facebook tools, like “Events”; encourage local friends to share

2

3

Use a great image, and link to partner Facebook Pages

Make your posts easy to read, with clear CTA’s (Call to Actions)

example from Have a SIPP

Key takeaways:

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