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SOCIAL MEDIA MARKETING
FACEBOOK BOOSTED POSTS
• Profiles vs. Pages vs. Groups.• Pages are for Businesses, Products, Services, etc. For
example: Time Vault Games• Profiles are for individuals. For example: Your
personal page. • Groups can be used to get a community of
individuals together.
FACEBOOK POSTING• Try to use a photo or video every time.• Share only things from your own feed if possible.• Posts should be short and sweet. "Check this out." "Haven't
seen one of these in ages", Let the post image speak for you. You can also use a call to action. "This just in! Call us at 844-888-4665"
• Post images can be edited before posting to add text or a call to action.
• Posting picture galleries can also work as they take up more space in the news feed.
• #Hashtags can be used to make words stand out or for trending.
FACEBOOK BUSINESS PAGE
IMAGE SIZINGLogo Image• Displays at 160x160 pixels on your Page on computers and
tablets.• Displays at 140x140 pixels on your Page on phones.• Needs to be square or it will be cropped square.• Minimum upload size is 399 x 150.
Page Cover Photo• Displays at 851 x 315 pixels on computers.• Displays 640 pixels wide by 360 pixels tall on
smartphones.• Minimum upload size is 399 x 150.
FACEBOOK BUSINESS PAGE
IMAGE SIZING
FACEBOOK BOOSTED POSTS• Use Boost Post ads with Targeting.
• Target by location and/or interests.
• Test different combinations for similar products.
• Make note of the ones that get the best results to use
later.
• Page Settings -> Insights to get data on engagement.
• Boosted Posts cannot contain more than 20% text.
• Note: You can “cheat” posts with more text for a brief time.
• The “Tools” Slide contains the ad/text ratio tool.
FACEBOOK BOOSTED POSTS
FACEBOOK AFFINITY
• “One of the factors the Facebook News Feed algorithm considers is
affinity–that is, how much of a connection you have with each fan.
• Liking, commenting on, and sharing, demonstrates a greater affinity and
those users will see more of your future content.
• When a Facebook user likes your page, they only get to see a small
sample of your page’s content.
• If they are engaging with the posts from your brand that are visible to
them, Facebook will show them more.
FACEBOOK HELP & TOOLS
FB Ad Image Checker:
https://www.facebook.com/ads/tools/text_overlay
* Find out if there is more than 20% text on an image.
FB Insights Dashboard: https://www.facebook.com/insights
* Learn about engagement for all your Facebook Pages and Apps.
FB Open Graph Debugger:
https://developers.facebook.com/tools/debug/
* Previously called the Facebook Linter Tool. Shows how Facebook
views any page or URL. Also can be used to clear the page cache if it
contains incorrect or outdated information.
UPCOMING FBFEATURES AND CHANGES
• Post End Date
• Improved Insights
• Organic Post Targeting
• Degrading of (Unpaid)
Promotional Posts in News Feed.
Goodbye,
Organic Reach,
Hello Pay to Play
WHAT CAN I DO NOW?1. Create Original Content.
2. Completely fill out all profile information for all platforms.
3. Start Engaging Your Customers.
4. Cross Promote – In Real Life and Online
WHERE YOU CAN FIND US:
• LinkedIn:LinkedIn.com/Company/Hook-SEO
• Twitter: @HookSEO –Twitter.com/HookSEO
• Facebook: Facebook.com/HookSEO
• Pinterest: Pinterest.com/HookSEO
• Instagram: Instagram.com/HookSEO
• Google+: Plus.Google.com/+HookSEO
