Upload
caroline-balinska
View
83
Download
0
Tags:
Embed Size (px)
Citation preview
Watch all the training herewww.carolinebalinska.com/the-6-ps-for-creating-a-successful-online-
business
www.carolinebalinska.com
90% of businesses don’t have a lead generation
strategy
1/4 of businesses fail in the 1st year
1/2 of businesses fail by the 4th year
Can you afford to fail?www.carolinebalinska.com
What are you selling?• What are you selling?• How much is it?• Timeframes - Client timeframe, course timeframe (can
you make the course lifetime access?• How many products/services can you/do you have to sell
a month?• Task allocation - Assistant, staffFILL OUT YOUR BIZ/MARKETING STRATEGY
www.carolinebalinska.com
What is your sales funnel?
FILL OUT YOUR BIZ/MARKETING STRATEGY• What is your free offer?• How do you move your customers through your sales process?• Do you have a clear & compelling sales page?
www.carolinebalinska.com
What is your email funnel?FILL OUT YOUR BIZ/MARKETING STRATEGY• List out all your emails people will receive • How you do inform customers of your next offer/up-sell?• What if people don’t buy your main offer? Are you offering a
down-sell?• How long will you keep promoting yourself to them?
www.carolinebalinska.com
• Your current email list• Live events• Industry magazines• Have other
bloggers/websites promote you
• JV’s• Social media
• FB ads• Google ads• Youtube• Udemy• Re-targeting
Where to promote
Choose only
2-3 for daily use
www.carolinebalinska.com
PUSH YOUR PRODUCT OR SERVICE ON SOMEONE WHO DOESN’T KNOW YOU
How to make no sales….
www.carolinebalinska.com
PEOPLE NEED TO KNOW, LIKE & TRUST YOU• It’s very hard to turn a “cold” lead into a buyer• It even hard to turn a “warm” lead into a buyer
THE BUYING DECISION
www.carolinebalinska.com
What is the time frame between the first time someone is interested and the time they buy?
THE BUYING CYCLE
www.carolinebalinska.com
lead capture
Researching - Not sure what they want… They are browsing
Found you and your business and they want to know more about how you can help them
Ready to buy & ready to hear what you have to say. It’s going to be you or your competitor making the sale
HOT LEADWARM
LEAD
COLD LEAD
www.carolinebalinska.com
where do you come into the picture?
IF YOU HAVE THE MONEY GO GET THEM! YOU NEED TO BE HERE
IF THEY ARE NOT YOUR HOT LEAD, YOU ARE ALMOST TOO LATE
HOT LEADWARM
LEAD
COLD LEAD
www.carolinebalinska.com
• Your free offer - to new leads• Your product/service - to your “hot leads”• Yourself - to warm & hot leads
What to promote
www.carolinebalinska.com
• Make it relevant• Make sure it’s not crap• Make sure it promotes you & the next stage of your sales funnel
The best freemium offers
www.carolinebalinska.com
SOCIAL MEDIA - Not promoting yourself enough (your posts are only there for a few minutes) ADS - Not targeted and not enticing people (you are not the only one)LANDING PAGES - Letting the person leave too easilyAFTER LEAD CAPTURE - Not staying in contact. You should always be “selling”.
Biggest mistakes
www.carolinebalinska.com
Keyword EVERYTHING!• Hashtags your twitter and Instagram• Relevant keywords for Youtube - “How to” is one of the most
searched words on Youtube. If you sell yoga mats add “How to find the best yoga mat”
• Images, pages, documents, everything.
KEYWORDS
www.carolinebalinska.com
• Emails• Landing pages• Images• Social media images and text• Free offers• Where you promote• Social media platforms• JV ideas• Google ads v’s bing ads
• Colours• Live webinars v’s evergreen• Your target audience• Your product• Your price• Headlines• Subject lines• Copy
What to split test?
www.carolinebalinska.com
• Google Analytics• Iconosquare• Crazy egg• Your email system• Bitly links and Google link shortener
How to split test for free
www.carolinebalinska.com
• More opt-ins• What to charge• Find out your best freemium offer• Find out what people want• What works best• Where to spend your time • Where to invest your money
What to expect?
www.carolinebalinska.com
Working: Instagram, Facebook,Youtube & Google AdsNot working: Linkedin, Pinterest & TwitterSplit testing results - Even though same pics were used on Pintrest and Instagram, Instagram got better results (interaction).Location Advertising was able to be expanded an extra 8kms radius.
Service results- They started offering free childcare 3 mornings a week for members, which pushed memberships up 25%
Income results after split testing - Bridgette went from $19,000 1st month to $39,0002nd month to $44,000
CASESTUDYBridgette -Yoga for pregnant women - In person classes
www.carolinebalinska.com