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5 Steps for Writing Perfect Survey Questions

The Right Questions.Get the results you want.

1. Focus on the goalSet a survey objective

Does each question relate to the goal?

Is each question necessary?

Does this question collect “nice to know” information?

2. Use Simple, Precise LanguageComplex questions create confusion

Think about your audience.

Avoid abbreviations, uncommon words, acronyms, slang, and compound sentences.

3. Write Straightforward QuestionsSimple and consistent

Stay consistent.

Avoid questions that introduce bias, present hypothetical situations, or have double negatives.

4. Short & Sweet QuestionsKeep question length short

Avoid complex questions that require a complex set of answer options.

Do answer options make sense?

5. Response Options Need to be InclusiveConsider all scenarios

Do answer options make sense for all possible scenarios?

Test to a small group and ask for feedback.

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