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Quick tips created for Ogilvy & Mather colleagues from around the world for Cannes Lions 2013.
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O&M is Number Onecompared to all agencies.5 Quick Things to Consider Before
Posting to Social Media
By Adam KornblumCommunity Director, Social@Ogilvy
Digitalized OgilvyismNever write an advertisement post which you wouldn’t want your client, boss, and own family to read.
By Adam KornblumCommunity Director, Social@Ogilvy
1. Watch your language.
What you say will be used against you in social media. Keep posts positive. Double check for spelling, grammar, etc. No brand bashing!
Always be positive.
By Adam KornblumCommunity Director, Social@Ogilvy
2. Think before you postabout client work.Consider all work confidential unless you are told otherwise by your manager and client. Remember, when you post on social, it’s public. Always assume that someone influential will see your post.
By Adam KornblumCommunity Director, Social@Ogilvy
3. Proper client disclosure (cl)If you post about a client in any way – you MUST disclose that they are a client. You can disclose this by using (client) or (cl) in your post.
By Adam KornblumCommunity Director, Social@Ogilvy
4. Client conflicts Assuming you can post about a client, double check with your manager to ensure that there isn’t a client conflict from another office.
By Adam KornblumCommunity Director, Social@Ogilvy
5. Brands are like people; they are sensitive. Mentioning other brands might be sensitive and could have unforeseen consequences. Refrain from posting about other brands. Of course you can praise good work!
By Adam KornblumCommunity Director, Social@Ogilvy
