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4 ways to use megatrend assessments to
maximize your business’ success
frederic de meyer founder institute for future insights [email protected] www.i4fi.com www.fredericdemeyer.com
@fdemeyer
1. Using long-term trend assessment to sharpen your corporate strategy
Megatrends
Predictions
Threats -irrelevance;
- new competitors
Opportunities - business Model Innovation;
- gain efficiency, competitiveness
Opportunities -go-to-market innovation; - new products/services
Threats -miss the boat;
- existing competion
Scenario Planning
Corporate Strategy
Trends
Corporate Execution (tactics)
Fashion Tastes
Communities Opinion makers
Mood
Lobby; Mood;
Adoption; Regulation
Black Swans
Environment Demographic shifts
Regulations Macro-economy
Political shifts
Frederic De Meyer
2. Using long-term trends assessment as a basis for innovation
external
internal
new
competitors
new business
models
new needs of
customers
new customer
segments
new talents and
competencies
new marketing
mix
new
ecosystems
new go-to-
market models
new production
processes
megatrends
3. Using long-term trends assessment to assess your competitive position
YOU
Comp.
1
Comp.
2
Comp.
3
Comp.
4
Comp.
5
Demographics
Factor: dependency on key skills/ talent war 5
GenY
Presence on social media 3 5 2 2 3 5
Presence on social media in an cool way 1 5 2 0 0 3
Interactiveness score of social media 1 4 2 0 1 1
Gamification of business 3 3 1 1 0 0
Sustainability image of company 2 3 5 1 0 5
Ageing
Current programs to integrate elderly people 2 2 2 2 2 2
Flexibility programs publicized 2 2 2 2 2 2
Multicultural
Breadth of business (# countries) 3 5 3 3 5 5
Foreigners at top positions in company 3 5 1 1 5 5
Overal Score: 2,22 3,78 2,22 1,33 2,00 3,11
Sustainability
Factor: Sensibility of industry stakeholders to environmental issues 3
Natural Resources
Sustainability communication of processes 5 5 3 1 3 5
Cradle-to-cradle concept 0 0 0 0 0 3
IT practices (Cloud, Virtualization, …) 5 5 5 5 5 5
Overal Score: 3,33 3,33 2,67 2,00 2,67 4,33
Consumer trends
Factor: Degree of adaptiveness / loyalty of customers 3
Customization of products 0 0 5 5 0 2
Demographics
Sustainability
Consumers
Geopolitics
New Business models
Strategy
Long-term competitive benchmark
Your company
Top performer
Average of 6 companies
4. Using long-term trends assessment to build a vision of the future of your professional environment
Climate change (water shortage; lost crops;
draught, ...)
Digital divide (gap rich-poor widening)
Global mobility (brain drain, war for talent, ...)
New waves of (im)migration
Globalization 3.0
Rising middle class in emerging
New competitors Alternatives
(social learning, e-learning, ...)
Social Entrepreneurship
Global Grid (crowdsourcing, open innovation,
desintermediation, ...)
New skills New business models (gamification, virtual company, shared value, open source, ...)
Ageing population
GenY
Consumerization of technology
New culture
Customization Future vision of
Education
Lean
Mobile
International
Always on (24/7)
Personalized
Collaborative
www.i4fi.com www.fredericdemeyer.com
additional questions: [email protected]
The future cannot be predicted …but it can be made !
(ancient African saying)
website www.i4fi.com
blog www.fredericdemeyer.com
mail [email protected]
Phone +32 478 68 13 08
for useful long-term planning tools: http://www.i4fi.com/useful_tools.html
discover our services
Full assessment of the impact
of megatrends on your business
Long-term competitive benchmarks based on 25
metrics
Thought-provoking keynote
speeches and workshops
are you prepared to make the maximum out of long-term trends?
In English on
click here
“Frederic offers a unique insight of how global changes
translate into new business opportunities. This book is an
essential tool for any future-oriented manager or
entrepreneur and anyone involved in innovation strategies”
Philippe De Ridder, co-founder, Board of Innovation
“Designing and implementing a good strategy is quite a
challenge. In an increasingly complex world, it is becoming
increasingly difficult to recognize the core from the noise.
This book on megatrends will help you do this. It will give
you the necessary insights to focus on the themes that are
crucial to the future of your company. A must read!”
Jeroen De Flander, co-founder, The Performance
Factory, author of Strategy Execution Heroes
“This excellent book is a comprehensive overview of the
major trends and also offers a methodology to better assess
the future reality and master its consequences. The author
provides an essential guide for any strategy exercise”
Peter Corijn, Vice-President, Procter & Gamble In Dutch at click here
