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Webinar video, slides, podcast AND checklists http://university.commetrics.com/?p=1592 4 Tips 1 -- Separate direct from indirect costs 2 -- How to get your labor costs, materials as well as expenses/overhead under control 3 -- What about strategic issues, mainting the page and running sweepstakes or promotions - get the costs 4 -- What about opportunity costs - is it worth to have a fan or a paying customer instead - learn how to do it right
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ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
www.ComMetrics.com URL
Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes
4 tips for better cost control on Facebook
Presented by:
Prof. Urs E. Gattiker , Ph.D.
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of
ComMetrics – CyTRAP Labs.
We have delivered social media marketing solutions and
monitoring tools for all kinds of organizations, including
Financial Times, European Commission, Netjets, Red Cross
and ...
Ultimately, we help them to improve their customer
relationship management while fostering revenue growth.
2011_03_03
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – ComMetrics – go & benchmark
#1 Is it worth the expense – what
Challenge are the costs?
Strategy: Keep costs low = re-use content (Twitter,
Xing, etc.)
Solution Yes BUT you MUST re-focus => unique
content –
A ONE post each workday – Mo to Fri
B try to engage fans/clients with EACH post2011_03_03
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Why it matters – 2 gold nuggets for today
2011_03_03
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
1 – ComMetrics social media cost classification model –
Facebook case.
2 – what costs should we consider? 4 - tips
More infos: http://info.cytrap.eu/?p=1713
Please – talk to us – we can help ==> info at
CyTRAP.eu
ComMetrics
_1 ComMetrics social media cost classification model – Facebook case
A.Indirect versus direct costs
indirect = overhead, too difficult to measure (use of hardware) direct = labor, expense (e.g., consultant)
2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_1 ComMetrics social media cost classification model – Facebook case.
98% of people who like your page to never come back – this is your real challenge!
B.Before/strategy, during/maintainance & running sweepstakes
Before = strategy – how – set objectives, integrate with adv.
During = produce 5 engaging notes/content/videos EACH WEEK respond/reply to comments/likes = takes time
Sweepstakes - what do we want, freebies always work BUT
2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_1 ComMetrics social media cost classification model – Facebook case
http://twitter.com/ComMetrics/status/42464691150258176
C.Opportunity costs – Friendfeed was a fad (now part of Facebook and ‘dead’), today it is Quora,
tomorrow?
Would you get a higher return on investment or ROI working on webpage/blog instead of Facebook page?
that is your $1,000 question
What is your number 1 social media hub?http://commetrics.com/?p=13587 2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 What costs should we consider – today‘swebinar ...
1 Labor
How many hours do which people spend on your Facebook – strategy, implementation and then MAINTENANCE
2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 What costs should we consider– today‘swebinar ...
2 Expense / Overhead
Things we use – benefit from – without paying directly such as equipment, talent, office infrastructure, etc.
2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 What costs should we consider – today‘swebinar ...
3 Material
Mobile internet access charges enabling staff to check page during weekend for comments (or make this part of overhead)
Software, add-ons, plug-ins for Facebook
Research papers, books, etc. helping create better content2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 What costs should we consider –today‘s webinar
Shoes & opportunities....
4 Opportunity costs
What else could you do instead of answering another question on Xing?
Will sending a paper letter/birthday card achieve more than regularly posting on Facebook?
Set a goal – benchmark against it ... Be realistic2011_03_03
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 golden nuggets for today....
2011_03_03
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
1 – ComMetrics social media cost classification model –
Facebook case.
2 – what costs should we consider? - 4 tips
watch webinar movie, view slides
http://university.commetrics.com/?p=1592
ComMetrics
_2 golden nuggets for today....
2011_03_03
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
More infos (with checklists, tables – links to several blog
posts):
http://info.cytrap.eu/?p=1713
Please – talk to us – we can help ==> info at
CyTRAP.eu
Connect with us via e-mail or
social media – visit
http://ComMetrics.com ===>
ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
www.ComMetrics.com URL
Coffee Break Webinar Nr. 03 Thursday March 3, 2011 – 17:00 hours – 20 minutes
4 tips for better cost control on Facebook
http://My.ComMetrics.com - free blog benchmarking
Presented by:
Prof. Urs E. Gattiker , Ph.D.
