4 keys to buyingCUSTOM JACKETS

Presented by Shoplet Promos

Want to buy promotional jackets?

•You should answer some KEY questions before buying anything

Questions to ask…

•Who is your target market?

•What’s your budget?

•What type should I buy?

•Fabric? Color? Sizes? Features?

AM I FORGETTING ANYTHING?

Target Market

•Does your market wear this style of jacket?▫Certain demographics don’t wear certain

styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets

▫If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products

Target Market

•Are your employees or teammates going to be the recipients of the custom jackets?▫Popular way to promote team unity, to

appear more credible to customers and it looks good!

Target Market

•So, who will wear it?▫Young professionals? ▫Casual wear?▫COLD weather?▫Athletes? Teams?

•Important to know, they will require different styles of Jackets

Budget and Goals

•What is your overall budget?

•What are your goals?

Budget•With literally hundreds of Promotional Jacket

options, your budget is KEY

▫Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions

▫High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals•Quality vs. Quantity

▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity

▫Increase brand loyalty? Impress at a Trade Show? Go for Quality

▫The correct answer: it depends and it’s most likely a combination of both strategies

VS.

Styles

•The fun part! ▫Choosing what style to purchase!

Fabric Type

Color

Sizes

Extras?

Fabric Type?•There are so many styles to choose from –

you need to make sure your fabric works with your market▫For example: outdoor, cold weather =

insulated and hooded or athletes= letterman varsity jacket

Ups

cale

!

Outdoorsy!

Colors

•Unlike a clothing line, you can’t offer many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?

Sizes

•If you don’t know exact sizes, choose a nice distribution of sizes▫XS to XXXL

Extras

•What features will be most useful to your target market?

Waterproof

Hooded Vest

Variety

•Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!

Overview•3 Things To Focus On

▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT

▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE

▫What style should you buy?▫FABRICS, COLORS, SIZES

Presented byShoplet Promos

For all your promotional product needs