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Service Design Service ITIL Service Strategy Service Operation SERVICE DESIGN Continual Service Improvement Service Transition ITIL V3 Core Framework Service Design Design of appropriate and innovative IT infrastructure services

4 itil v3 service design v1.8

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Page 1: 4 itil v3 service design v1.8

ServiceDesign

Service

ITIL

ServiceStrategy

ServiceOperation

SERVICEDESIGN

Continual ServiceImprovement

ServiceTransition

ITIL V3 Core Framework

Service Design Design of appropriate and innovative IT infrastructure services

Page 2: 4 itil v3 service design v1.8

Service Design (SD)

SD translates strategic plans and objectives and creates the design and specifications for execution through service transition and operations.

SD will appeal to those whose role is to bring together the infrastructure, applications, systems, and processes, along with partners and suppliers, to make feasible a superior service offering.

Main Target Audience:– Service Managers and providers.

Main Influencers:– IT operational staff, service owners, service providers, vendors.

Page 3: 4 itil v3 service design v1.8

SD – Key Terms

Architecture : The structure of a system or IT service, including the relationship of the components to each other and to the environment they are in.

Availability : Ability of a Configuration Item or IT service to perform its agreed function when required.

Contract : A legally binding agreement between two or more parties.

Critical Success Factor (CSF) : Something that must happen if a process, project, plan or IT service is to succeed.

Design: An activity or process that identifies requirements and then defines a solution that is able to meet these requirements.

Downtime : The time when a Configuration Item or IT service is not available during its agreed service time.

Key Performance Indicator (KPI) : A metric that is used to help manage a process, it service or activity.

Page 4: 4 itil v3 service design v1.8

SD – Key Terms

Maintainability : A measure of how quickly and effectively a Configuration Item or IT service can be restored to normal working after a failure.

Operational Level Agreement (OLA) : An agreement between an IT Service Provider and another part of the same organization.

Service design Package : Documents defining all aspects of an IT service and its requirements through each state of its lifecycle.

Underpinning Contract (UC) : A contract between an IT Service Provider and a third party. The third party provides goods or services that support delivery or an IT service to a customer.

Page 5: 4 itil v3 service design v1.8

Service Design

The Scope of SD extends to all IT Services, including interfaces and links to design activities within the context of the Service Lifecycle.

Service Design addresses five key aspects: New or changed services Service Management systems and tools Technology architecture and management systems Required processes Measurement methods and metrics

Page 6: 4 itil v3 service design v1.8

Service Portfolio & Service Catalogue

Service Portfolio– Contains information and all future requirements for every service– Supports all processes– Designed by Service Design– Owned and managed by Service Strategy

Service Catalogue– Is a subset of Service Portfolio– Is a customer-facing view of the IT Services in use.– Contains

Details of all operational services Summary of all services and customer characteristics.

Service Design Package– Defines a set of design constraints– Passes the package to Service Transition

Details and requirement of the Services.

Page 7: 4 itil v3 service design v1.8

Sourcing Approaches / Delivery Model Options

Insourcing

Outsourcing

Co-sourcing

Partnership

Multisourcing

Business Process Outsourcing

Application Service Provision

Knowledge Process Outsourcing

Page 8: 4 itil v3 service design v1.8

Main Categories of Sourcing Strategies

Insourcing: – This approach relies on utilizing internal organizational resources in the design,

develop, transition, maintain, operate, and/or support of a new, changed or revised services or data centre operations.

Outsourcing:– This approach utilizes the resources of an external organization or organizations in a

formal arrangement to provide a well-defined portion of a service’s design, development, maintenance, operations, and/or support.

Co-sourcing :– Often a combination of insourcing and outsourcing, using a number of outsourcing

organizations working together to co-source key elements within lifecycle.

Partnership or Multisourcing: – Formal arrangements between two or more organizations to work together to design,

develop, transition, maintain, operate, and/or support IT services.

Page 9: 4 itil v3 service design v1.8

Main Categories of Sourcing Strategies

Business Process Outsourcing (BPO) : The increasing trend of relocating entire business functions using formal arrangements between organizations where one organization provides and manages the other organization’s entire business processes or functions in a low cost location. Common examples are accounting, payroll and call centre operations.

Application Service provision : Involves formal arrangements with an Application Service Provider (ASP) organization that will provide shared computer based services to customer organizations over a network. Applications offered in this way are also sometimes referred to as On-demand software/applications. Through ASPs the complexities and costs of such shared software can be reduced and provided to organizations that could otherwise not justify the investment.

Knowledge Process Outsourcing : KPO is a step ahead of BPO in one respect : KPO organizations provides domain based processes and business expertise rather than just processes expertise and requires advanced analytical and specialized skills from the outsourcing organization.

Page 10: 4 itil v3 service design v1.8

Service Design - Processes

Service Catalog Management

Service Level management

Capacity Management

Availability Management

Service Continuity Management

Information Security Management

Supplier Management

Page 11: 4 itil v3 service design v1.8

Service Catalog Management

Purpose : – Single Source of Information on All Services

Goal :– Produce & Maintain Accurate Information on All

services

Objectives :– Manage Information within the Service Catalog.

Page 12: 4 itil v3 service design v1.8

Service Catalog Management

The Service Catalog represents the authoritative source of information about IT Services and ensures that the information is made available to all areas within the business.

The Service Catalog has two aspects:– The Business Service Catalog: containing details of all the IT services delivered to

the customer, together with relationships to the business units and the business process that rely upon the IT services.

– The Technical Service Catalogue : containing details of all of the IT services delivered to the customer, together with relationships to the supporting services, shared services, components and CIs necessary to support the provision of the service to the business.

Page 13: 4 itil v3 service design v1.8

Service Catalog Management

Provides accurate and consistent information enabling service-focussed working

Page 14: 4 itil v3 service design v1.8

Service Catalogue Management - Roles

The Service Catalogue Manager is responsible for ensuring :– Achievement of process goals

– All operational services recorded within the Service Catalog

– That all information within the Service Catalog is accurate and up to date

– The consistency of all information within the Service Catalog with the Service portfolio.

Page 15: 4 itil v3 service design v1.8

Service Level Management (SLM)

Purpose :– Ensure All operational Service & Performance Are Measured

Goal :– Ensure Agreed Levels of Service are Delivered.

Objectives :– Define, Document, Agree, Monitor, Measure, Report & Review the level of IT

services provided.– Provide and improve the relationship and communication with the business and

customers.

SLM provides a consistent interface to the business for all service related issues.

It provides the business with agreed service targets and required management information to ensure that those targets have been met.

Page 16: 4 itil v3 service design v1.8

SLM - Agreements

Service level Requirements (SLR): Is a set of targets and responsibilities documented and agreed witihin and SLR for each proposed new or changed service. SLRs are based on Business Objectives and are used to negotiate agreed Service Level Targets.

Service Level Agreement (SLA) : Is a written agreement between an IT service provider and the IT customer, defining the key service targets and responsibilities of both parties.

Operational Level Agreement (OLA): Is an agreement between an IT service provider and another part of the same organization that assists with the provision of services.

Underpinning Contract (UC) : Is a contract between service provider and an external supplier covering delivery of service that support the IT organization in their delivery of services.

Page 17: 4 itil v3 service design v1.8

ClientsClientsClientsClients

SLA - Service Level AgreementSLA - Service Level Agreement

Service ITService IT

SLM - Service Level ManagementSLM - Service Level Management

Service ITService IT

SLM - Service Level ManagementSLM - Service Level Management

OLA - Operational Level AgreementOLA - Operational Level Agreement UC - Underpinning ContractsUC - Underpinning Contracts

INTERNALINTERNALINTERNALINTERNAL EXTERNALEXTERNALEXTERNALEXTERNAL

SLA & OLA

Page 18: 4 itil v3 service design v1.8

Elements of a SLA

General– Introduction : Parties, Signatures, Service Description– Reporting & Reviewing : Content, Frequency– Incentives & Penalties

Support– Service Hours, Support, Change Procedures, Escalation

Delivery– Availability, Reliability, Throughput, Transaction Response Time, Batch Turn-around

Times, Contingency & Security, Charging

Page 19: 4 itil v3 service design v1.8

Elements of a SLA

Page 20: 4 itil v3 service design v1.8

Service Level Management Activities

Design SLA Frameworks

Determine SLRs- Negotiate SLA

Monitor Service Performance

Iterative Customer Satifisfaction

Manage UCs & Service Scope

Produce Service Reports

Conduct Service Reviews

Manage & Revise SLA and UCs

Manage Contacts & Relationships

Manage Complaints & Compliments

Page 21: 4 itil v3 service design v1.8

Types of SLA

Service-based SLA– All customers get same deal for same services

Email

Customer-based SLA– Different customers get different deal (and different cost)

Multi-level SLA– These involve Corporate, Customer and Service levels and avoid repetition

Corporate Level– Generic – All Customers

Customer Level– Particular Business Unit

Service Level– Specific Service

Page 22: 4 itil v3 service design v1.8

SLA Monitoring

Nothing Should be in a SLA That Can’t be Monitored

Review Existing Monitoring Capabilities– Done in Parallel with SLA Negotiation– Must Match Customer’s Perceptions

Service Desk Included in Monitoring– Incident Response– Resolution

End-to-End Service Monitoring.

Page 23: 4 itil v3 service design v1.8

Improving Customer Satisfaction

“Soft Issues”

– Collate Expectations vs. Perceptions

– Measure Questionnaire Surveys

– Improve Service Improvement Plan (SIP)

Page 24: 4 itil v3 service design v1.8

SLM Measures

Service Level Management (SLM) is a multi-faceted process, and measurements can reflect its progress in each area.

– Quality metrics measures the performance of services under management.

– Cost Metrics measures the cost of providing service at agreed levels and of monitoring service levels.

– Business Interface metrics measure the number of services covered by SLAs, the performance of the SLM cycle of negotiating & review, and the quality of the SLAs themselves.

Page 25: 4 itil v3 service design v1.8

Capacity Management

Purpose:– Point of Focus for Capacity & Performance issues

Goal :– Ensure Cost Justified Capacity in All Areas of IT

Objective :– Meet Business Demand for IT Services.

Page 26: 4 itil v3 service design v1.8

Capacity Management

Capacity Management is responsible for ensuring that processing and storage capacity matches the evolving demands of the business in the most cost-effective manner.

The process encompasses:– understanding the current demands on IT resources and producing forecasts for

future requirements influencing the demand for resources– the monitoring of performance and throughput of IT services and the supporting

infrastructure components– undertaking tuning activities to make the efficient use of existing resources

Capacity Management is essentially a balancing act; balancing – cost against capacity – i.e. the need to ensure that processing capacity that is

purchased is not only cost justifiable in terms of business need, but also in the need to make the most efficient use of those resources

– supply against demand – i.e. making sure that the available supply of processing power matches the demands made on it by the business, now and in the future.

Page 27: 4 itil v3 service design v1.8

Capacity Management

The Capacity Management Information System (CMIS) is the cornerstone of a successful Capacity Management process.

Information contained within the CMIS is stored and analyzed by all the sub-processes of Capacity Management for the provision of technical and management reports, including the Capacity Plan.

Page 28: 4 itil v3 service design v1.8

Capacity Management - Measures

Business forecast accuracy

Technology Knowledge

Effective cost management

Planning & implementation measurements

Page 29: 4 itil v3 service design v1.8

Sizing and Modeling

Application Sizing – Application Sizing has a finite life-span. It is initiated at the Project Initiation stage for

a new application or when there is a major change of an existing application, and is completed when the application is accepted into the operational environment.

Modeling– A prime objective of Capacity Management is to predict the behavior of computer

systems under a given volume and variety of work. – Modeling is an activity that can be used to beneficial effect in any of the sub-

processes of Capacity Management.

Some modeling techniques are:– Trend analysis– Analytical modeling– Simulation modeling– Baseline models

Page 30: 4 itil v3 service design v1.8

Availability Managements

Availability Management should ensure the required level of availability is provided.

– The measurement and monitoring of IT availability is a key activity to ensure availability levels are being met consistently.

– Availability Management should continuously look for ways to optimize the availability of the IT infrastructure and supporting organization, in order to provide cost effective availability improvements that can deliver evidenced business and end user benefits.

Availability Planning

Availability Improvement

Vital Business Functions

Assessing Current Capability

Operations

Page 31: 4 itil v3 service design v1.8

Availability Management activities

Ensuring service availability meets SLAs

Determining the cause of availability failures

Reviewing business requirements for availability of business systems

Cataloging business requirements

Ensuring proper contingency plans are in place and tested

Establishing high-availability, redundant systems to support mission-critical applications

Page 32: 4 itil v3 service design v1.8

Aspects of Availability

Availability : The ability of service, component or CI to perform its agreed function when required

Reliability : A measure of how quickly and effectively a service, component or CI can perform its agreed function without interruption

Maintainability : A measure of how quickly and effectively a service, component or CI can be restored to normal working after a failure

Resilience (Redundancy) : The ability of a component or service to keep running where one or more components failed.

Serviceability : The ability of a third party supplier to meet the terms of their contract.

Page 33: 4 itil v3 service design v1.8

Availability Calculation

Page 34: 4 itil v3 service design v1.8

Availability Calculation - Example

A 24x7 Email Service requires a weekly 2 hour planned downtime period for application maintenance. Following the completion of the weekly maintenance an application software error occurs which results in 3 hours of unplanned downtime.

The weekly Availability for the IT Service in this reporting period is therefore based on the following

– The AST should recognize that the planned 2 hr weekly downtime is scheduled.

– The DT is the 3hrs of unplanned outage following the application maintenance

– The AST value is therefore 24hrs x 7days - 2 hours maintenance = 166 hrs/week

The Availability Calculation is:-

A = 166-3/166 x 100 = 98.78%

Page 35: 4 itil v3 service design v1.8

Availability = Host * Network * Server * Workstation

= 0.98 * 0.98 * 0.98 * 0.975 * 0.96

= 0.8809

Total Infrastructure Availability = 88.09%.

Availability = Host * Network * Server * Workstation

= 0.98 * 0.98 * 0.98 * 0.975 * 0.96

= 0.8809

Total Infrastructure Availability = 88.09%.

Total Infrastructure Availability

Page 36: 4 itil v3 service design v1.8

Service Continuity Management

Purpose :– Maintain the Necessary on Going Recovery Capability

Goal:– Support Overall Business Continuity Management

Objective :– Mitigate Risks & Create and Maintain Recovery Plans

Page 37: 4 itil v3 service design v1.8

Service Continuity Management

The objective of Service Continuity Planning is to restore IT services as quickly and as completely as possible after a disaster has taken place

IT Service Continuity Management ensures that the required IT technical and services facilities (including computer systems, networks, applications, telecommunications, technical support and service desk) can be recovered within required, and agreed, business schedules.

The reasons an organization should implement IT Service Continuity Management are :

– Avoid financial risks (insurance)– Increased dependence on IT services; business protection– Provides a competitive edge– Legal requirements– Customers’ demands

Page 38: 4 itil v3 service design v1.8

Service Continuity Management

Business Continuity Management (BCM) is concerned with managing risks to ensure that at all times an organization can continue operating to, at least, a predetermined minimum level.

The BCM process involves reducing the risk to an acceptable level and planning for the recovery of business processes should a risk materialize and a disruption to the business occur.

IT Service Continuity Management (ITSCM) must be a part of the overall BCM (Business Continuity Management) process and is dependent upon information derived through this process.

ITSCM is focused on the continuity of IT Services to the business.

BCM is concerned with the management of Business Continuity that incorporates all services upon which the business depends, one of which is IT.

Page 39: 4 itil v3 service design v1.8

Service Continuity Management Measures

Audits against agreed business requirements

Regular review and tests

Staff readiness

On-going communication of objectives

Page 40: 4 itil v3 service design v1.8

Information Security Management

Purpose:– Provide Focus for Aspects of IT Security

Goal :– Align IT & Business Security

Objective :– Protect the interests of those relying on information.

Page 41: 4 itil v3 service design v1.8

Information Security Management

The Information Security Management process ensures that the security policy is implemented and supports the needs of the Business Security Policy.

Information Security has three components (CIA)– Confidentiality– Integrity– Availability

Page 42: 4 itil v3 service design v1.8

Information Security Management - Measures

% Decrease in number and impact of breaches

Decrease in number of non-confirming processes

% increase in SLA conformance to policies.

Page 43: 4 itil v3 service design v1.8

Supplier Management

Purpose :– Obtain Value for Money Spent & Ensure Performance

Goal:– Manage Suppliers & Their Services

Objectives :– Manage Supplier Relationships & Optimize Supplier Performance.

Page 44: 4 itil v3 service design v1.8

Supplier Management

Supplier Management manages suppliers and the services they provide to ensure they support IT service targets and business expectations.

Supplier Management process should include implementing and enforcing the supplier policy, maintaining a Supplier and Contract Database (SCD), categorizing and evaluating suppliers and contracts.

Page 45: 4 itil v3 service design v1.8

Supplier Management - Measures

Increase in number meeting contractual targets

Increase in number of reviews

Reduction in supplier caused breaches

Increase in number of suppliers with defined managers.

Page 46: 4 itil v3 service design v1.8

SD – Skills & Attributes

Regardless of an individual’s role within IT Service Management, each person should develop his/her skills and attributes to develop general business awareness and the ability to perform his/her role in support of these objectives

Business Awareness

Understanding of IT Roles

Customer Service

Awareness of Current IT Capability

Knowledge & Information for Role

Understanding of– Practices– Policies– Procedures

Page 47: 4 itil v3 service design v1.8

SD – Roles & Responsibilities

Process Owner

Service Design Manager

IT Planner

IT Designer/Architect

Service Catalog Manager

Service Level Manager

Availability Manager

Service Continuity Manager

Capacity Manager

Security Manager

Supplier Manager

Page 48: 4 itil v3 service design v1.8

Questions