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Berkley KilgoreCEO & Founder
Brad FisherCo-founder
3D Retail Group
3D Retail Group
TEAM
Berkley Kilgore(Founder & CEO)
Brad Fisher(Co-founder)
Other key member: Erin Kowalski (Sales & Marketing Head), Gregory Dorvil (Technology, Research &
Social Media Head
MARKET OPPORTUNITY
$3 billion in 2013 to $10
billion by 2018
1st market – Baltimore/DC
metro area
Bottom-Up approach to target the market
Primary focus group
PRODUCTS AND SERVICES
Transforming the world of product advertising
Shoe Holograph
1
Shoe Holograph 2
Mobile Device
Holograph
Shoe Physical Product
BUSINESS MODELSUCCESS INDICATORS
• Minimum 60% customer retention Year-on-Year• 3 offices in span of 5 years• Turn profitable by end of year 2
VIABLE BUSINESS MODEL• Unique offering in the market• Agile product development process• Need based product/service for jewelers, art exhibitions, luxury retailers
STRATEGIC PARTNERSHIPS & CUSTOMERS
Potential Partnership opportunities
• Hardware providers such as scanners, holoboxes, online display
• 3rd party advertisers• Glimm Screen Partner
Program, Netherlands
Potential Customers• Jewelers (Primary)• Automobile stores• Malls• Corporate events• Luxury boutique shops
COMPETITION
COMPETITOR PATH • No current competitors the segment of retail advertising space
• Potential competitors:• Direct Dimension• Exact Metrology
(These companies are in to 3D scanning and modeling, however, not targeted at retail advertising)
3DRG’s DIFFERENTIATED PATH • Dwelling in to unchartered territory in retail advertising space
• 3D holographic product displays
• Bundled approach (product + services)
• Bottom-up rather than Top-down go to market strategy
• First mover advantage in target market
3DRG is storming on a path never conquered by competitors before!!
BARRIERS TO ENTRYPatents could make it
tough for competitors to enter
market, however, only for a limited
period
Consumer acceptance is the biggest factor for
competitors to enter this market
As technology is new, there are chances that
technological swings make harder for interested player
to enter market
As 3D scanning, modeling & holographic technology is in growth face, the capital cost of acquiring products from
suppliers is high
FINANCIAL OVERVIEW
• Total Current Investment– $785 (Prize money received by winning Start up Maryland
‘Pitch across Maryland’ competition)• Revenue, break even point & profitability projections• Revenue CAGR – 25%
Projection 2014 2015 2016 2017 2018
Revenues $ (‘000) 175 219 286 387 535
Profits $(‘000) (4.85) 27.88 63.20 116.09 196.04
Note: CAGR – Compounded Annual Growth Rate
USE OF PROCEEDS• Past proceeds
– Reward money in to website development• Future proceeds
1. Capital investments• Hardware supplies (scanners, holoboxes, display units)• Office space
2. Operational expenditures (Working Capital)• Salaries• Impact driven promotional and technological awareness
campaigns• Product demo workshops
3. Expansion• Greater Baltimore region• Major cities: NY, LA, DC
CAPITAL REQUEST
Raise type: Convertible Promissory Notes– Lower capital gains tax benefit for investors as it is considered
‘qualified small business stock’– Win-win situation for both 3DRG and investors– Convertible equity overcomes shortcomings and risks of convertible
debt investment such as complex and expensive licensing process
Minimum Investment amount: $25,000 /investor
Total raise amount: $200,000
TERM SHEET
Name of the company: 3DRGType of security: Convertible Promissory NotesFinancing amount: Up to $200,000Interest rate: 8% per annum Maturity: Principal and unpaid accrued interest on the Notes will be due and
payable 24 months from the date of the Note Purchase AgreementSecurity Interest: The Notes will be a general unsecured obligation of the
Company.Amendment & Waiver: The Note Purchase Agreement and the Notes may be
amended, or any term thereof waived, upon the written consent of the Company and the Requisite Holders.
