3 Biggest Myths about Facebook Contests

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    11-May-2015

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presented by Chris Bird of Bulbstorm

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<ul><li>1.3<br />Biggest Myths About<br />Facebook Contests<br />FacebookContest 101<br /></li></ul> <p>2. Who is <br />Chris Bird and why is he talking to us?<br />3. Chris Bird<br />VP of Client Solutions<br />4. O V E R V I E W<br />why run a contest?<br />3 myths<br />i get it now what?<br />5. W H YC O N T E S T S ?<br />increasefan count<br />increase engagement<br />data capture<br />crowdsource ideas<br />6. W H YC O N T E S T S ?<br />your customers are already there!<br />leverage native functions<br />7. I N C R E A S E F A N C O U N T<br />a Like is the first step to a fan!<br />difficult to market to people unless theyve already Liked your page<br />8. I N C R E A S E E N G A G E M E N T<br />Getting a Like is not enough<br />the higher the engagement with youthe more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.<br />SocialMediaExaminer.com on August 2, 2010<br />Engagement directly linked to financial success (ENGAGEMENTdb.com)<br />+18%vs.-6% growth<br />9. D A T AC A P T U R E<br />10. C R O W D S O U R C I N G<br />Your fans have ideas listen to them!<br />Intel gathered more than 5,000 unique ideas forthe phone of tomorrow<br />VitaminWatergathered thousands of new flavor ideas and took the flavor Connect to market<br />11. 3<br />myths<br />12. 1<br />YOU NEED A HUGE GRAND PRIZE<br />13. 1<br />YOU NEED A HUGE GRAND PRIZE<br />make it relevant:if youre holding a recipe contest, make the grand prize relative to cooking!<br />14. 1<br />YOU NEED A HUGE GRAND PRIZE<br />make it worth their while: the more hoops they have to jump through, the bigger the prize should be.<br />15. 1<br />YOU NEED A HUGE GRAND PRIZE<br />remember your audience:think about what THEY want<br />16. 1<br />YOU NEED A HUGE GRAND PRIZE<br />everyone wins:avoid the lottery syndrome<br />17. 2<br />YOUR CONTEST WILL GO VIRAL ON ITS OWN<br />18. 2<br />YOUR CONTEST WILL GO VIRAL ON ITS OWN<br />tell your existing fans:status updatesand the little used send an update to fans feature are two no-brainers<br />19. 2<br />YOUR CONTEST WILL GO VIRAL ON ITS OWN<br />use other marketing channels:think both ON and OFF line like e-newsletters, the brands website, POP, print, TV, radio.<br />20. 2<br />YOUR CONTEST WILL GO VIRAL ON ITS OWN<br />Facebook ads:usually the #1 traffic driver for contests.make sure you send them to your contest landing page tab.<br />21. 2<br />YOUR CONTEST WILL GO VIRAL ON ITS OWN<br />post-contest promotion:this UGC is GOLD!Use it.<br />22. 3<br />FANS CAN ENTER A CONTEST BY LIKING YOUR PAGE<br />23. 3<br />FANS CAN ENTER A CONTEST BY LIKING YOUR PAGE<br />cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places<br />24. 25. asking Fans to Suggest to Friends and Post<br />26. 27. 4<br />FACEBOOK MAKES CONTESTS A PAIN<br />28. 4<br />FACEBOOK MAKES CONTESTS A PAIN<br />no longer have to spend $10,000 in Facebook ads and get preapproval of rules<br />29. 4<br />FACEBOOK MAKES CONTESTS A PAIN<br />you still need rules! <br />30. I G E T I T . . . N O W W H A T ?<br />define goals<br />budget accordingly<br />get creative<br />find a partner<br />31. F I N D A P A R T N E R<br />three options<br />widget<br />custom built app<br />customizable white label app<br />32. W I D G E T<br />simple &amp; quick to setup<br />price range: $50 - $3,000<br />North Social, Wildfire, Fan Appz<br />provide a very brief interaction <br />33. C U S T O M B U I L T A P P<br />built to spec<br />price range: $100,000 +<br />launch time can be months<br />unproven<br />34. C U S T O M I Z A B L EA P P<br />customizable yet turnkey<br />price range:$10,000 +<br />Bulbstorm, Wildfire, Votigo<br />wide variations offeatures<br />35. R E S O U R C E S<br />bulbstorm.com/blog<br />facebook.com/promotions_guidelines.php<br />Basics of Social Media ROI<br />by Olivier Blanchard of Brand Builder<br />36. Want to learn more?<br />Chris Bird<br />VP of Client Solutions<br />cbird@bulbstorm.com<br />602.688.8023office<br />@Chris_Bird<br />LinkedIn.com/in/ChrisABird<br />www.bulbstorm.com<br /></p>