3 Biggest Myths about Facebook Contests

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presented by Chris Bird of Bulbstorm

Text of 3 Biggest Myths about Facebook Contests

  • 1.3
    Biggest Myths About
    Facebook Contests
    FacebookContest 101

2. Who is
Chris Bird and why is he talking to us?
3. Chris Bird
VP of Client Solutions
4. O V E R V I E W
why run a contest?
3 myths
i get it now what?
5. W H YC O N T E S T S ?
increasefan count
increase engagement
data capture
crowdsource ideas
6. W H YC O N T E S T S ?
your customers are already there!
leverage native functions
7. I N C R E A S E F A N C O U N T
a Like is the first step to a fan!
difficult to market to people unless theyve already Liked your page
8. I N C R E A S E E N G A G E M E N T
Getting a Like is not enough
the higher the engagement with youthe more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.
SocialMediaExaminer.com on August 2, 2010
Engagement directly linked to financial success (ENGAGEMENTdb.com)
+18%vs.-6% growth
9. D A T AC A P T U R E
10. C R O W D S O U R C I N G
Your fans have ideas listen to them!
Intel gathered more than 5,000 unique ideas forthe phone of tomorrow
VitaminWatergathered thousands of new flavor ideas and took the flavor Connect to market
11. 3
myths
12. 1
YOU NEED A HUGE GRAND PRIZE
13. 1
YOU NEED A HUGE GRAND PRIZE
make it relevant:if youre holding a recipe contest, make the grand prize relative to cooking!
14. 1
YOU NEED A HUGE GRAND PRIZE
make it worth their while: the more hoops they have to jump through, the bigger the prize should be.
15. 1
YOU NEED A HUGE GRAND PRIZE
remember your audience:think about what THEY want
16. 1
YOU NEED A HUGE GRAND PRIZE
everyone wins:avoid the lottery syndrome
17. 2
YOUR CONTEST WILL GO VIRAL ON ITS OWN
18. 2
YOUR CONTEST WILL GO VIRAL ON ITS OWN
tell your existing fans:status updatesand the little used send an update to fans feature are two no-brainers
19. 2
YOUR CONTEST WILL GO VIRAL ON ITS OWN
use other marketing channels:think both ON and OFF line like e-newsletters, the brands website, POP, print, TV, radio.
20. 2
YOUR CONTEST WILL GO VIRAL ON ITS OWN
Facebook ads:usually the #1 traffic driver for contests.make sure you send them to your contest landing page tab.
21. 2
YOUR CONTEST WILL GO VIRAL ON ITS OWN
post-contest promotion:this UGC is GOLD!Use it.
22. 3
FANS CAN ENTER A CONTEST BY LIKING YOUR PAGE
23. 3
FANS CAN ENTER A CONTEST BY LIKING YOUR PAGE
cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places
24. 25. asking Fans to Suggest to Friends and Post
26. 27. 4
FACEBOOK MAKES CONTESTS A PAIN
28. 4
FACEBOOK MAKES CONTESTS A PAIN
no longer have to spend $10,000 in Facebook ads and get preapproval of rules
29. 4
FACEBOOK MAKES CONTESTS A PAIN
you still need rules!
30. I G E T I T . . . N O W W H A T ?
define goals
budget accordingly
get creative
find a partner
31. F I N D A P A R T N E R
three options
widget
custom built app
customizable white label app
32. W I D G E T
simple & quick to setup
price range: $50 - $3,000
North Social, Wildfire, Fan Appz
provide a very brief interaction
33. C U S T O M B U I L T A P P
built to spec
price range: $100,000 +
launch time can be months
unproven
34. C U S T O M I Z A B L EA P P
customizable yet turnkey
price range:$10,000 +
Bulbstorm, Wildfire, Votigo
wide variations offeatures
35. R E S O U R C E S
bulbstorm.com/blog
facebook.com/promotions_guidelines.php
Basics of Social Media ROI
by Olivier Blanchard of Brand Builder
36. Want to learn more?
Chris Bird
VP of Client Solutions
cbird@bulbstorm.com
602.688.8023office
@Chris_Bird
LinkedIn.com/in/ChrisABird
www.bulbstorm.com