()PPT

123

2Planning Background

- CMB 1996 , 1997 2002 (60 ) : , , , ,

- 1

- 1, 1, 1 , - LMC

- (2014 120 )

- (180 -530)

- 3 : 2015 ,

06_

3 * 6 * 3 , 8 : * , OEM , * * 10 * , 2.1kg ( 2.1kg . 4kg, 1kg) 11 * 12 * BM

2015

2016 1 * 123 * 1 ( 2.88kg . 30% 5.3kg . 8.6kg) *

07_

3 * 2 5 * , * 2 ( 3.9kg . 6.4kg 2.9kg) * CMB * CMB 1 * 1 6 * * 123 APP 9 * CMB 2 * * (123 ) * ( 123 )

2016 - , , CMB B to B / B to G

5 : () 123 , , , ,

, , , ,

, , /

1:1

18_

/

: , SNS

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+

: () 123 ( ) 12 12 1 2017 CMB ,

,

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123,

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: ()

123

8

. . . . . . . 123 . . . . , . , . . 123 , . , . . . , 123 .

: ()

9

: ()

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10 : () ., ., .

!! ?

100kcal

3

11

: 123

: 2016. 9.5 ~ : 2.4kg CMB

123 :CMB 123

: 2016. 9.5 ~ : 4.98kg :

: 2016. 9.26 ~ : 4.8kg : 123

: 2015. 11. ~ : 3.6kg , , :

: ()

12

: () CMB

123 123

13

Diet Navi App

: ()

08_

- : 2 / 2 : - : 1 : - (Diet navigation system)- : 1 :

- : CMB : : 123 - : - : - : (), , ,

15

16

BM 123

13_

260

35%

10%

18

23 3

15_

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,

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: -

20

20

. healthy, balanced Diet Solution .

123

19_- - DB - DB 10% -

1. , 2. , , 3. DB 1. (DB) 2. () 3. - DB - -

()

22_

,

1(2016)

2(2017)

3(2018)

, 100 , , ,

( )

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23

24

100

Paid MediaTV, Owned Media Earned MediaSNS, , 3 , ,

Triple Media + Triple Campaign24

. 1:1 - SNS . 1 450 - 10 . 1 . 1

. 1 . . . - . . 10 = 5 . 1 = 3

25

. . - - .

. DB . . - 5 - 5*1= 5 - 5*10= 50 . . - . 26

. - . - , , . . 1

. 1 2,000 . . 5% . . . . . 27

. - , . , - . .

. . . . - - , . - = . - . 28

. - ODM, OEM PB - . , - -

. . . - - . . On/Off Line . - . 29

27_

1~4 5~10 1,000,000,000100%3,000,000,000100%400,000,00040%1,200,000,00040%600,000,00060%1,800,000,00060%100,000,00010%150,000,0005%10,000,0001%15,000,0000.5%10,000,0001%150,000,0005%80,000,0008%240,000,0008%400,000,00040%1,245,000,00041.5%

[ : ] +

( )

26_

20~40 50~100 75,000,000100%250,000,000100%10,000,00013.2%20,000,0008%65,000,00086.6%230,000,00092%12,000,00016%30,000,00012%2,000,0002.6%5,000,0002%3,000,0004%5,000,0002%5,000,0006.6%12,000,0004.8%43,000,00057.3%178,000,00071.2%

[ : ] ()

( )

28_ , , . . , , 6 . 2017201820193080100//// 13,000,000,00050,000,000,000100,000,000,000

[ : ] 3

(3)

PLANNING REPORTEnd of Document

gE'^1 ul*EE+=cERTrFrcArE oF TRADE / SERVTCE MARK ntorsrnnngN

5+ 4 4s-006701e dRegistration Number

H*u.,l,*"",*, rll 45-2015-0007933 S,=EJgFiling Date5+ERegistration Date

201sLJ 089 2toJ2016Li 0Sg gS"J

8A'4 Ul^trflI|. owner of the Trade/Service N/ark Rioht+Cid (671005 -*******)Efldgq^l A'l+ EtrJ+8s2, EflrtEtrlEe oliilE 104E:801 eJrJ-E)

8e1,i1Hl^E)E ^ltg AIE(^JHllgE) I +EList of Goods and Services41 0s+54711+El L.fl =J g SETtrll E 46?t

tf 0l0'l E L||HI]ll 0lN

flel EaFg rs+,H:oll qel s+..r,1Hl.g,5+fl+q EsislgEE=BEFLItrI.This is to certifv that, in accordance with the Trademark Act, a trade/service markhas been regisiered at the roi""n Intellectual pioperty office.

2016tr 089 089

E i.l t{ rFroctcoMMrSSroNE&KOREAN INTELLECTTIAI PRODFPTV TTEET'E

SE'^1 Hlls5+=CERTIFICATE OF TMDE / SERVICE MARK REGISTMTION

5+Registration Number

rll 4s-0067020 d

=Elfls 41 4s-2015-OOO793s EApplication Number20151tr 088 270J2016LJ 088 osoJ

=EI'JFiling DateE+gRegistration Date

8l',t1 Hl^Eflfl owner of the Trade/Service Mark Right+8C(671005-*******)EHdrJq^l ,|!l+ ErJ+Es2, qrlEElEe oliilE 1o4E801 e$jEJ

AfE(^1 Bl ^E)E ^tE-El

AtE(^l Hlag E)'t +EList of Goods and Services

41 0sFEi67ll+ElLll=J gsETlrilS 8ed

[IEJ H

+lel Eete rSs,E.roll qal Se',t1Hl*E5+fl+ql 5=islg8E=B*gtLltrl.This.is to certiff that, in accordance with the Trademark Act, a trade/seruice markhas been registered at the Korean Intellectual property office.

201611 089 089

+"{8coMMrssroNE&KOREAN INTELLECTIJAI PROPFRTV r|FFITF

: 5-5-2016-082210710

CERTIFICATE OF APPLICATION

Applicant

Name

PARK SANG SUB

Residence No671005-1******

52, 104 801 ()

019-9004-2020

Inventor

Name

PARK SANG SUB

Residence No671005-1******

52, 104 801 ()

019-9004-2020

Agent

9-2015-100201-3

117 44, 314

Application Number

-2015-0170715PATENT-2015-0170715

Filing Date

2015 12 02DEC 02 , 2015

() .

.

()

Title of Invention,

Product(s) Embodied

in Design, or

Classification of Mark

Diet navigation system

IPC G06Q 50/22

.

This is to certify that the above applicant has filed as stated in this certificate at the Korean Intellectual Property Office

2016 11 21

, (www.kipo.go.kr) '-'

. , 90 .

1/1 : 20161121

: 5-5-2016-082210710

CERTIFICATE OF APPLICATION

Applicant

Name

PARK SANG SUB

Residence No671005-1******

52, 104 801 ()

019-9004-2020

Creator

Name

PARK SANG SUB

Residence No671005-1******

52, 104 801 ()

019-9004-2020

Agent

9-2015-100201-3

117 44, 314

Application Number

-2016-0043725DESIGN-2016-0043725

Filing Date

2016 09 06SEP 06 , 2016

() .

.

()

Title of Invention,

Product(s) Embodied

in Design, or

Classification of Mark

.

This is to certify that the above applicant has filed as stated in this certificate at the Korean Intellectual Property Office

2016 11 21

, (www.kipo.go.kr) '-'

. , 90 .

1/1 : 20161121