25 GROWTH HACKS TO BUILD YOUR BRAND AND SALES!

A Tactical Approach to Building your business with Austin’s Marketing Gunslinger, Elizabeth Quintanilla - @equintanilla

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Sponsors

Advocates

In Kind

Supporters

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WHAT IS A GROWTH HACKER?

A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer: “A growth hacker is a person whose true north is growth."

Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around. Of course, traditional marketers care about growth too, but not to the same extent. Remember, the power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.

~Neil Patel

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Image From QuickSprout.com

@equintanillaImage from QuickSprout.com

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STARTUPS NEED TO FOCUS ON GETTING VISIBILITY, ACQUIRING A

STRONG USER BASE AND CONVERTING TRAFFIC INTO SALES. AND GROWTH HACKING IS ALL

ABOUT DOING JUST THAT!!

http://www.huffingtonpost.com/adam-greenwald/5-growth-hacking-tips-for_b_6508762.html

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Acquisition

Activation

RetentionReferral

Revenue

https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/

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HACK #1:

INTERVIEW INFLUENCERS

http://blog.trak.io/

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HACK #2:

MENTION INFLUENCERS

http://blog.trak.io/

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HACK #3:

INVITE GUEST BLOGGERS WITH LARGE

LISTS

http://blog.trak.io/

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HACK #4:

QUORA

http://blog.trak.io/

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HACK #5:

CREATE AN EDUCATIONAL COURSE

http://blog.trak.io/

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HACK #6:

INTEGRATE WITH THE MOST POPULAR PLATFORMS THAT COMPLIMENT YOUR

PRODUCT AND CAN FAST-TRACK YOU TO BIGGER AUDIENCES

Time to Instagram http://blog.trak.io/

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HACK #7:

WRITE A 7 DAY EDUCATIONAL EMAIL COURSE ON YOUR INDUSTRY TOPIC, AND

PROMOTE THE SIGNUP FORM ON YOUR BLOG

http://blog.trak.io/

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HACK #8:

BRING TOGETHER AN EBOOK FROM EXISTING CONTENT,

INTERVIEWS AND CONTRIBUTIONS

http://blog.trak.io/

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BEHIND EVERY HACK THERE IS CREATIVITY,

STRONG EXECUTION AND DISCIPLINE.

http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/

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Acquisition

Activation

RetentionReferral

Revenue

https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/

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HACK #9:

ADD AN ON-BOARDING EMAIL DRIP

SEQUENCE

http://blog.trak.io/

@equintanillaSource Unknown

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HACK #10:

PRODUCE A SERIES OF SHORT (<3MIN EACH)

SCREENCASTS ON HOW TO USE YOUR PRODUCT

http://blog.trak.io/

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HACK #11:

OFFER AN INCENTIVE FOR USERS WHO

ACTIVATE (E.G. T-SHIRTS)

http://blog.trak.io/

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HACK #12:

OFFER ….INCREASED PRODUCT LIMITS FOR 100% ACTIVATION 

http://blog.trak.io/

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HACK #13:

DELIVER CASE STUDIES OF HAPPY CUSTOMERS VIA EMAIL TO USERS WHO HAVEN’T ACTIVATED

YET

http://blog.trak.io/

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HACK #14:

OFFER LIVE WEBINARS (AND IN THE EARLY

DAYS, 1-TO-1 COACHING VIA SKYPE)

http://blog.trak.io/

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Acquisition

Activation

RetentionReferral

Revenue

https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/

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Hack #15:

Daily and Weekly Digest

Emails!

http://blog.trak.io/

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Hack #16:

Transactional Emails based

on activity

http://blog.trak.io/

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Hack #17:

Send Important Product Update Emails

http://blog.trak.io/

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HACK #18:

RETARGETTTING

http://blog.trak.io/

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Hack #19:

Add a drip email campaign for inactive users, try coupons for returning users

http://blog.trak.io/

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Acquisition

Activation

RetentionReferral

Revenue

https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/

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Hack #20:

Invite collaborators (colleagues and clients) to the app

http://blog.trak.io/

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Hack #21:

Encourage Social Shares With In-Product Rewards

http://blog.trak.io/

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Acquisition

Activation

RetentionReferral

Revenue

https://www.searchenginejournal.com/epic-list-100-growth-hacks-startups/118690/

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HACK #22:

ADD A BIG DISCOUNT ON AN ANNUAL PAYMENT

http://blog.trak.io/

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Hack #23:

Offer an on-page promo code with a countdown to push urgency

http://blog.trak.io/

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Hack #24:

Simplify your pricing

http://blog.trak.io/

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GROWTH IS A MINDSET. YOU NEED TO THINK EXPERIMENTS

IN TERMS OF IDEA, BUILD, EXECUTION, TEST & REPEAT

http://piktochart.com/blog/13-growth-hacking-techniques-you-could-apply-right-now/

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HACK #25:

THROW A PARTY!

@equintanillaSource: Unkown

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#pcatx @equintanilla