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Digital CPA Update ERIK ASGEIRSSON President and CEO of CPA.com
Thank You Exiting Members
Jen Wilson ConvergenceCoaching, LLC Serving since 2012
Maribel Torres-Pinero CPA Lumix CPA’s & Advisors Serving since 2014
Matthew Talley Group 11 Advisors Serving since 2014
Tim Shortsleeve CPA TYS, LLP Serving since 2014
Jim Bourke CPA Withum+ Serving since 2012
Kevin Stephens CPA Hinton Burdick Serving since 2014
Thank You To Our Chairman
Innovative Practitioners of the Year 2016 Rachael Higginbotham Marketing Manager Postlethwaite & Netterville
Caitlin Lacher Senior Marketing Coordinator Postlethwaite & Netterville
Move to Relevancy has Never Been More Critical
Entering the Digital Business Phase
2000 2005 2015 2020
Autonomous Business
People Business Things,
Smart Machines
Digital Business
People Business Things
Digital Marketing
People Business
E-Business
Business
Web
People
Business competition has been marked by technology phases.
DIGITAL BUSINESS: The creation of new business designs reached by
blurring the digital and physical worlds. Source: Gartner
Source: Gartner (2016)
Hype Cycle for Emerging Technologies, 2016 Blockchain, Cognitive Expert Advisors, and Machine Learning At Peak of Inflated Expectations
Innova&onTrigger
PeakofInflated
Expecta&onsTroughof
DisillusionmentSlopeof
EnlightenmentPlateauofProduc&vity
Time
Expecta&ons
So#wareasaService
Blockchain
Cogni4veExpertAdvisors&MachineLearning
morethan10yearsobsoletebeforeplateau
Yearstomainstreamadop&on:
lessthan2years
5to10years2to5years
BigData&Analy4cs*
*BigdataremovedasacategorybyGartnerin2015Source: Gartner (2016)
Key Technologies To Watch, 2016
Tax WORKFLOW ADVISORY
FINANCIAL PLANNING
Advisory VIRTUAL CFO
REAL TIME REPORTING BUDGETING/FORECASTING
Audit ELECTRONIC CONFIRMATIONS
FIN STAT CLEARINGHOUSE AUDIT SOFTWARE
Accounting VIRTUAL CONTROLLER CLOUD ACCOUNTING BILL MANAGEMENT
FIRM TRAINING IMPLEMENTATION CONSULTING LMS PLATFORM
BEST PRACTICES CASE STUDIES WHITEPAPERS
COMMUNITY
Supporting The Core Pillars Of The CPA Firm
Auditing in the Future
Data Extraction
Automation Analytics
Data Standards
Continuous Audit
New Audit Services
Evolution of Financial Statement Audit
SEC EDGAR
RIVIO Clearinghouse
USERS (Investors,
Banks, Private
Equity, etc)
Public Company Audit
Private Company Audit
New Services: Business Analytics & Insights
We are at an critical inflection point for profession around audit process and tools
• Auditing is a manual form completion process
• Planning forms are over 120 pages and can take over 25 hours to complete
• Efficiency is defined as “rolling” the forms forward
How Audit Works Today
Phases of the Audit Where Firms Believe Technology Can Have Greatest Impact
TOP TWO AREAS IN EACH PHASE
PercentHours/Phase
15% 57% 14% 14%
Planning Fieldwork Wrap Up Reporting
Dynamic Audit Solution Methodology
Risk Dashboard
Transactional Data
Client Big Data Structured and Unstructured
External Data Industry data, adverse news feeds, external client information
Dynamic Audit Solution at Work EXAMPLE 1
1) Automates “smart” grouping of trial balance accounts for financial statement
2) Eliminates lead sheets with “Ledger Account Window”
3) Reveals all account transactional detail in the “Transactional Detail Window”
4) Among other things, pulls industry and company information from external sources to populate risk assessment dashboard
GroupedCashLedgerAccountsWindow
Dynamic Audit Solution at Work
Trial Balance Transactional
Data
Dynamic Audit Solution Methodology
Client Big Data Unstructured Data Leases
Financial Statements
Lease Dashboard
Client Big Data Structured and
Unstructured
EXAMPLE 2 Manual Process: Approximately 3 Hours Dynamic Integrated Process: Less Than 30 Minutes You might be interested in
RESEARCH AND LEARNING. Click for Research Learning
REPOSITORY OF INTELLIGENT VALIDATED INPUTS & OUTPUTS
Clearinghouse CPA firm validation CPA firm
Financial statements Other financial
Documents
Financial document repository
Clients
Private businesses
3rd party recipients Banks
Investors Other users
Addressing the Marketplace Need for a Private Company Clearinghouse
CPA Firm Validation
Source Confirmation & Document
Authentication
Reduced Risk &
Liability Exposure
Control Over Distribution
& User Notification
Document Requests &
Tracking
Evolution of Tax Area
US Individual Tax Return Market*
Category
MarketShare
Total
Returns
FiveYearTrend
AveragePrice
TotalMarketValue
CommentsManual 3% 5M -9% N/A N/A Steadydeclineoverpastdecade
DIYSo#ware(TurboTax,etc.)
40% 60M 5% $0-100 $2B Growthdrivenmainlybygainingsharefrommanualandstorefrontcategories
Storefront(H&RBlock,etc.)
11% 16M -4% $100-200 $3.5B Majorityoftheirclientsmakelessthan$50kayear.EITCkeydriver.
NonCPAPrepared 36% 54M 0-1% $100-300 $6.5B Noncomplexreturnslosingshare.NewCPAcompe4torsemerging
CPAPrepared 10% 15M 0-1% $300–800 $11B Fundamentalssolid.CPAfirmsprimarilysupportupper10%ofUSMarket.
USReturnMarket 100% 151M 1-2% $150 $23B
*2015-2016 Data from Intuit, H&R Block, IBIS, & IRS Prepared Returns: 57% , Software/Manual: 43%
Brokerage Accounts
Client CPA Firm
AggregatedDigital
Dashboard
Expense Mgt
Online Banking Lending
Tax Return
401k, 529
Client Document Vault Complete System of Record
(tax returns, statements, insurance, key records)
Insurance Family Accts & Planning
Financial Aggregator Platform
Value Proposition
Value
Automa&on
Today Tomorrow
Trusted
Advisor Tr
usted
Advisor
Growth Specialization
Business & Individual Insights
Software will win at low end
Higher Margin & Value
Low margin/fee pressures
Automa4onOfServices
Transac4onalDecline
Transac4onalTax&Bookkeeping
2016: H&R Block
Exits Small Business Advisory Services
How the Stock Market Sees Value
Transaction services (H&R Block) down by 35% while software services (Intuit) and advisory services (Accenture) up by 12-17%
HRB
INTU
ACN
Professionalization of Client Accounting Services
Professionalization of Client Accounting Services
Firm Strategy
Market Demands
Training & Certificate
Growth of Practice
Standards SSARS 21
Media Coverage
Adoption Curve
CAS is now a core practice area for firms
Deloitte 2016 Global Outsourcing Survey: Key Findings NoLongerViewedasJustCostArbitrage• Solvescapacityissues• Createsscalability• Providesaccesstointellectualcapital
CreatesNewOpportuni&esforServiceProvidersandClients
• Improvesquality• Improvesuserexperience• Capturesandenablesinnova4on
CloudTechnologyCanBeUsedtoTransformProcesses• Acceleratespeedtovalue• Reducesimplementa4on4mes• Improvesfunc4onality
2016 MAP Survey Now Includes CAS Cloud adoption grew by 17% (to 56%) CAS Now Key Component of Survey o Nearly 10% of firm revenue come
from Client Accounting Services o Higher growth in large firm segment
A Growing Number of Firms Have Formalized CAS Practice
Building Blocks of Strategic Advisory Services
Strategic Value
Transactional, Compliance
Automated Processes and Workflows
Business insights and Strategic Advisory
Human Capital Management
Sales and Use Tax
Budgeting & Forecasting
Tax & Financial Planning
CFO Services
Strategic Planning
Bill Management
Expense Management
Cash Flow Management
Financial Dashboards
Account Reconciliations
Payroll Write-up Financial
Preparation Income Tax Compliance
Expansion of CAS Ecosystem
Pre-Accounting
GROWING FOCUS
Real time inputs outside of finance
(expenses, transactions, etc.)
Accounting
IN PLACE
Cloud Accounting (G/L, Payables, Payroll, etc.)
Post-Accounting
GROWING FOCUS
Business Intelligence (Budgeting & Forecasting, Planning, KPI Dashboards,
etc.)
Standards & Guidance
Standards – SSARS21 Implementation Look Back On Year Of Implementation
• Focus has been on education of standard, branding option, client roll-out, etc.
• Lots of Questions & Internal Firm Debate
• Firm Branding • Connection between client accounting and
quality control of firm • Additional reviews and potential cost
“
Professional Development & Education
Client Accounting Advisory Certificate
Available in January Digital Badge
Getting Certified In Client Accounting Advisory Services
Defining CAAS
Client Interaction
Technology Roadmap
Client Assessment
Guidance
On-Boarding
Workflow Design
KPIs
Education Through Case Studies & Best Practices
Building a Community for YOU and with YOU