CORPORATE PUBLISHINGConvincing journalism

© FAKTUM 2014

FAKTUM – Communicating uniquely

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Shaping external perception

FAKTUM initiates opinion forming processes and drives them forward. In close cooperation with our customers we work out qualitative statements as the basis of authentic and unique positions in communication. Our strategic concepts guarantee sustainability. Continual communications processes and an integrated media presence generate attention and strengthen differentiation from the competition. An unmistakeable communication style with intelligently set emotional accents provides appeal.

The agency

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FAKTUM MARKETING I Communication I PUBLIC RELATIONS is an owner-managed communications agency in Heidelberg. We have supported reputable nationally and internationally operating companies since 1992.

As a communication agency we offer strategic consulting in Corporate Communication, Brand Communication, Corporate Publishing and Public Relations.

Founded: 1992

9 employees in Germany • Associated graphic atelier with 7 employees

9 employees in China • Offices in Beijing and Shanghai

Member of an international network of owner-managed PR agenciesMichael Fass

Owner / Managing Director

Multi channel publishing

Tablet publishing

Annual reports

Corporate Publishing – convincing journalism

Online newsletters

Customer magazines

CSR publications

White books

Strategy brochures

Employer branding

Staff newspapers

Social media publishing

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Corporate publishing has to inspire

We see every publication as a journalistic challenge. Only premium visualisation and inspiring contents as well as ambitious texts will create a product that inspires readers. We pursue inquiring target groups on smartphones, tablets, in browsers or in a printed medium. Corporate communication, just like basic media services, has long become independent of specific media. We ensure that online presences are found in the expanse of the World Wide Web. Intelligent marketing strategies score with strategic networking that uses both editorial structures and advertising accents.

Convincing journalism

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Target groups

National and international customers

Buying centres from various sectors

Multipliers and opinion formers

Corporate Publishing

Contents

Communicating sector issues

Products and applications

Interviews, statements, broadcasts

Market background

Infotainment

Targets

Targeted shaping of external perception

Positioning companies as opinion leaders

Continually and sustainably addressing

multipliers and opinion formers

Strategic orientation of external communication

Sustainable agenda setting

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Conception: Orienting content, editorial concept, graphic design, picture language

Editorial: Subject planning, research, coordinating authors, journalistic format

Project management: Complete processing, planning and controlling deadlines, comparing quotations and

checking invoices from service providers

Design: Graphics, layout, photography

Production: Prepress, print, lettershop

Cross publishing: Networking print media (push media) and internet/intranet presence (pull media)

Marketing: Marketing strategies for online presences

FAKTUM: corporate publishing services

Corporate Publishing made by FAKTUM

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SEW-Eurodrive: customer magazine DriveWorld

3x a year;

circulation:

45,000;

translated into

three languages;

up to 72 pages

long

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Corporate Publishing made by FAKTUM

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SEW-Eurodrive: customer magazine DriveWorld

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SEW-Eurodrive: corporate publishing

Corporate Publishing made by FAKTUM

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SEW-Eurodrive: corporate publishing

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2x a year;

circulation: 6,000;

in two languages;

16 pages long

Edelmann Group: customer magazine

Corporate Publishing made by FAKTUM

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Edelmann Group: customer magazine

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Bosch Rexroth: concept customer magazine

Special editions

Presenting divisions and target sectors

Storytelling

Integrating technical information

Shaping the external perception of the company

Corporate Publishing made by FAKTUM

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Bosch Rexroth: concept customer magazine

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Corporate Publishing made by FAKTUM

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Volkswagen AG: concept corporate magazine

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Corporate Publishing made by FAKTUM

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Volkswagen AG: concept corporate magazine

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Trade Fair Düsseldorf: strategy publication

Corporate Publishing made by FAKTUM

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Trade Fair Düsseldorf: strategy publication

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Corporate Publishing made by FAKTUM

Trade Fair Düsseldorf: online business newsletter

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App customer magazine and corporate newsletter

Corporate Publishing made by FAKTUM

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SEW-Eurodrive

Moving pictures on new channels

HamiltonLaetus / Coesia

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References

Volkswagen AG | Wolfsburg • Porsche Automobilholding SE | Stuttgart • Freudenberg Gruppe | Weinheim • Natoil |

Luzern (CH) • Röchling Gruppe | Mannheim • OYSTAR. The Process & Packaging Group | Stutensee • Heidelberger

Druckmaschinen AG | Heidelberg • SEW-Eurodrive | Bruchsal • KSB AG | Frankenthal • Landeshauptstadt Düsseldorf

| Düsseldorf • Messe Düsseldorf | Düsseldorf • VAG Armaturen GmbH | Mannheim • Herbold | Meckesheim • PMT

Partikel-Messtechnik AG | Heimsheim • HeidelbergCement AG | Heidelberg • HOCHTIEF Projektentwicklung GmbH |

Eschborn • Langenbach AG | Wiesloch • Importhaus Wilms | Taunusstein • ABB AG | Mannheim • Spedition Fels |

Heidelberg • Gelita AG | Eberbach • DS Smith Packaging | Fulda • Edelmann Group | Heidenheim • Cooper Standard |

Michigan (USA) • VITA Zahnfabrik | Bad Säckingen • Sirona Dental Systems GmbH | Bensheim • Hu-Friedy | Leimen •

Dentsply Friadent | Mannheim • Kodak Dental Systems | Paris (F) • Bredent Medical | Senden • 20/10 Perfect Vision |

Heidelberg • BayerHealthcare | Leverkusen • GP Grenzach Produktions GmbH | Grenzach/Wyhlen • COPACO | Mainz •

Limmatdruck/Zeiler AG | Köniz & Spreitenbach (CH) • Global Packaging Alliance | Hannover & Berlin • Karl Knauer

KG | Biberach (Baden) • DyStar | Frankfurt • Laetus GmbH | Alsbach-Hähnlein • Wolke Inks & Printers GmbH |

Hersbruck • REA Elektronik GmbH | Mühltal • Hamilton Bonaduz AG | Bonaduz (CH) • ALTANA AG | Wesel • Leica

Camera AG l Solms • Empolis Information Management GmbH l Kaiserslautern • Packservice PS Marketing GmbH l

Kaiserslautern • KSPG AG l Neckarsulm • RKW SE l Frankenthal

© FAKTUM

FAKTUM GmbH

Friedrich-Ebert-Anlage

27

D-69117 Heidelberg

Postfach 102264

D-69002 Heidelberg

Tel.: +49 (0) 62 21 / 45 89-0

Fax: +49 (0) 62 21 / 45 89 89

faktum@faktum-kommunikation.de

www.faktum-kommunikation.de www.faktum-newsroom.de