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Andy Goodman's slides for the 2010 Social Innovation Fast Pitch kickoff Workshop on effective presentations on 9/8/10.
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SOCIAL INNOVATION FAST PITCH PRESENTATION WORKSHOP
Please turn off your mobile phone or pager and experience the novelty and sheer joy of single-tasking.
Thank you.
(Photo of actual childhood home. Thank you Google!)
White Plains, NYWhite Plains, NY
MY STORY (in 2 minutes)
MeDick & Jane
(not their real names)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Loved them!
Hated her!
MY STORY (in 2 minutes)
life = too short
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Reduce!
Reuse!
Recycle!
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Typical Nonprofit Client
MY STORY (in 2 minutes)
Y’know, we’re real goodat what we do. We’re just
not so good at talking about it.
MY STORY (in 2 minutes)
We help at-risk youthliving in underserved
areas with multiple servicesaimed at breaking the
cycle of blah blah blah.
MY STORY (in 2 minutes)
A story? Oh, youshould talk to Jill in ourcommunications office.
She’s got plenty ofstories…I think.
Executive Director
Board Chair
Program Head
MY STORY (in 2 minutes)
They couldn’t tell me a good story.
MY STORY (in 2 minutes)
a-ha
NORWAY
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
torytelling
Me(Earlier (Earlier Version)Version)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
YOU ARE HEREYOU ARE HERE
Wednesday, September 8th (9:30-ish)
Making an Emotional Connection
Tapping the Power of Narrative
Being You, Only Better
PRESENTATION WORKSHOP AGENDA
MAKING AN EMOTIONAL CONNECTION
“The possible link between emotion and decision making was so striking that it forced me to look into the emotions.”
MAKING AN EMOTIONAL CONNECTION
Buy the house at asking price.
Make an offer, see what happens.
Keep looking, we can offer later.
Forget it. We’re never buying this house.
MAKING AN EMOTIONAL CONNECTION
Buy the house at asking price.
Make an offer, see what happens.
Keep looking, we can offer later.
Forget it. We’re never buying this house.
MAKING AN EMOTIONAL CONNECTION
Buy the house at asking price.
Make an offer, see what happens.
Keep looking, we can offer later.
Forget it. We’re never buying this house.
FEELS GOOD
MAKING AN EMOTIONAL CONNECTION
Buy the house at asking price.
Make an offer, see what happens.
Keep looking, we can offer later.
Forget it. We’re never buying this house.
FEELS GOOD FEELS BAD
MAKING AN EMOTIONAL CONNECTION
“Intuitive Primacy”
MAKING AN EMOTIONAL CONNECTION
Ask a question.
MAKING AN EMOTIONAL CONNECTION
MAKING AN EMOTIONAL CONNECTION
Did you know that in Los Angeles there are 8,000 homeless families?
Remarkably, also in Los Angeles, there are 8,000 faith communities.
Jill Bauman Imagine LA
MAKING AN EMOTIONAL CONNECTION
Ask a question.
Use social math.
82,000
MAKING AN EMOTIONAL CONNECTION
Ask a question.
Use social math (but use data sparingly).
$1.14
$2.38
Mayisha Akbar Compton Junior Posse
Since 1988, 1,000 kids have received….
Of those, 400 have remained in our program for 4 years or more…
And of those, we can boast a 90% graduation rate.
Quite phenomenal when compared to Compton Unified’s 18%.
We need $1.3 million over the next 3 years to hire 3 directors….
[We] will build local capacity to 2,500 kids at a cost of $57 per kid per year.
Equestrians are an $80 billion industry annually….
MAKING AN EMOTIONAL CONNECTION
MAKING AN EMOTIONAL CONNECTION
Ask a question.
Use social math.
Tell a story.
Hardcore LA gang-bangers walk through a street market on a Sunday morning. Tattoos, shaved heads, oversized clothing. They stopped in front of a tiny kid, playing Brahms on a tiny violin.
Margaret Martin The Harmony Project
MAKING AN EMOTIONAL CONNECTION
After 5 or 6 minutes, without saying a word to one another, I watched those gang members pull out their own money and lay it gently in the little kids case.
Margaret Martin The Harmony Project
MAKING AN EMOTIONAL CONNECTION
Margaret Martin The Harmony Project
0:45
MAKING AN EMOTIONAL CONNECTION
Making an Emotional Connection
Tapping the Power of Narrative
Being You, Only Better
PRESENTATION WORKSHOP AGENDA
It’s in your DNA.
TAPPING THE POWER OF NARRATIVE
TAPPING THE POWER OF NARRATIVE
2 minutesThink about a time when there was something you really wanted.
2 minutesTell a story about that time to the colleagues in your group in 2 minutes or fewer.
Start with the person sitting farthest to the left and proceed clockwise. The person who will go last is the timekeeper.
TAPPING THE POWER OF NARRATIVE
I liked your story.
TAPPING THE POWER OF NARRATIVE
What do these stories have in
common?
I liked your story.
TAPPING THE POWER OF NARRATIVE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
TAPPING THE POWER OF NARRATIVE
TAPPING THE POWER OF NARRATIVE
“Without Sports”
Izzy Paskowitz
Share the joy of surfing
Kids don’t want to go
Takes them anyway
PROTAGONIST
GOAL
BARRIER
OVERCOMES BARRIER
MEANING
More to sports than who won or lost
TAPPING THE POWER OF NARRATIVE
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
CORE STORIES
ORGORGThe “Striving-to-Improve” Story
The “Where We Are Going” Story
TAPPING THE POWER OF NARRATIVE
Making an Emotional Connection
Tapping the Power of Narrative
Being You, Only Better
PRESENTATION WORKSHOP AGENDA
• Eye contact
BEING YOU…ONLY BETTER
• I’m Studying My Shoes
• The Scenic Overlook
• Sir Glance-a-Lot
• The Lawn Sprinkler
• One for One
BEING YOU: Eye Contact
BEING YOU: Eye Contact
BEING YOU: Eye Contact
BEING YOU: Eye Contact
BEING YOU: Eye Contact
BEING YOU: Eye Contact
• Eye contact
BEING YOU…ONLY BETTER
“The more you look at the audience, the greater the pressure is on them to pay attention.” Max Atkinson
• Eye contact
• Vocal control
BEING YOU…ONLY BETTER
S
SPEED
BEING YOU: Vocal Control
faster = ?slower = ?
BEING YOU: Vocal Control
“The right word may be effective, but no word was ever as effective as a rightly timed pause.”
Mark Twain
V
S
BEING YOU: Vocal Control
VOLUME
louder = ?softer = ?
V
S
T
TONE
BEING YOU: Vocal Control
Now there’s a good idea.
BEING YOU: Vocal Control
YOU ARE
HERE
• Eye contact
• Vocal control
• Body language
BEING YOU…ONLY BETTER
• Eye contact
• Vocal control
• Body language
BEING YOU: Body Language
RECOMMENDED READING
RECOMMENDED RESOURCE
http://speaking.alltop.com
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SOCIAL INNOVATION FAST PITCH PRESENTATION WORKSHOP
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A FINAL THOUGHT…