20 year marketing plan

Four-time Grammy Award Winner20 year High Performance, Highly Personal

Marketing Plan for Feisty Myrtle

Myrtle FrantillaJune 2011

http://myrtlefrantilla.blogspot.com/

Preparing for the Auditions• Writing a song - Vision/Mission• Jamming with the band – Roles• Getting a First Gig - Brand Launch• Signing to a Major Record Label

- Music Marketing 101 -Quotes from a song

• Life before and after Fame

Getting the very First Grammy award• Learn and Reinvent to keep on winning

The Makings of a Music Superstar.__________________________



--Music Marketing 101 -Quotes from a song






Writing a song (Vision/Mission)


--Music Marketing 101-Quotes from a song



The Makings of a Rock star.__________________________



To create good music, each has to pull off a specific role

•Faithful child of God•Grateful Daughter•Supportive Sibling•Reliable Friend•Outstanding Operations Analyst•Responsible Student•Hard-working & Smart Entrepreneur•Mature social individual


Faithful child of God


Grateful Daughter


Supportive Sibling


Reliable Friend


Outstanding Operations Analyst


Responsible Student


Hard-working & Smart Entrepreneur


Mature social individual







Feisty Myrtle Frantilla_______________________________My Personal Brand Launch

Forward thinkingEspecially awesome

Independent and Seriously

Tough Young lady.

FEISTY__________________________

Forward thinkingEspecially awesome

Independent and Seriously

Tough Young lady.

FEISTY__________________________

This is me,

FEISTY!!!

Myrtle __________________________

The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.

Myrtle __________________________


Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.

Myrtle __________________________


Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.

Frant sounds likeFRONT – First in line,

always first.

Front tila(Frantilla)

_______________________________________

Frant sounds likeFRONT – First in line,

always first.


_______________________________________

.


_______________________________________

Tila means Kind

.


_______________________________________

Tila means Kind

I am always first in kind/good way.

Myrtle Frantilla

_______________________________________


By being Smart!

FEISTY Myrtle Frantilla

_______________________________________


By being Smart!

Myrtle Frantilla _______________________________________


By being Smart!

Forward thinking, Especially awesome, Independent and Seriously Tough Young lady.

________________________________________________Feisty Myrtle Frantilla














Music Marketing 101(12 Step Marketing Plan)

1. Prepare a Marketing Plan (Outline)2. Know your product3. Branding4. Know your Target Audience5. Advertising (Public Relations)6. Location7. Timing8. Budget (Finance Accountability)9. Competition10.Tools (Trends, Fresh looks, New slogans etc.)11.Customer Value and Customer Satisfaction12.Be Professional/Feedback (Back to the Drawing Board)



http://www.music-marketing101.com/

1. Prepare a Marketing Plan (Outline)These are all the steps combined into a promotion package, all your goals you want to achieve. When attempting to break into the industry, your greatest asset is your image Who am I: I am Feisty Myrtle FrantillaGoals to Achieve: I want to be a four time Grammy winner : • Best Mom • Best Wife • Best Entrepreneur • Best Boss




2. Know your productFirst single should be original. Be realistic and be able to take criticism from your peers and music listeners.

My brainchild: The Lounge and Stella 1953 (formerly MYCX)

My current company: Smart Communications Inc




3. BrandingCreating a fan base and starting a buzz is very important when branding your name. Your sound can be part of your brand as well. A unique sound can distinguish you from other artists. Be yourself because that what takes you the farthest and that’s how people know you.

3 things uniquely me:• I can finish 1 bucket of Chicken in one sitting.• I can sleep anywhere if I feel like doing it.• I have a tattoo in my left leg.

Strengths:• Multitasking• Good at managing time and finances

Weakness:• Public Speaking




4. Know your Target AudienceStart with people you know. Most of the time, promoting to people in your city and surrounding areas is the best starting point.

My target Audience• Family• Friends• Colleagues• Network




5. Advertising (Public Relations)Advertising is the key to branding your band’s name.

Marketing Efforts to reach the Target Market:• Socialize• Go out of Town• Party with them• Get together• Meetings




6. LocationKnowing your target audience and traveling to get near them is advised. It’s great for experience, promoting, and networking. Places like this have people anticipating new music and ready to endorse the next superstar.




7. TimingTiming is everything. • Become stable in my business by next year • Assume Higher responsibility in my job in the same company or wherever • Marry in the next 4 years • Have a kid the year after




8. Budget• Become a self made Millionaire in two years.• Pay all my debts this year.• Buy my own property in three years• SAVE SAVE SAVE




9. CompetitionNeed to stand out from the Rest of Them.

MBA Degree is a competitive advantage.




10. Tools (Trends, Fresh looks, New slogans etc.)With the right promotion, you have an opportunity to grab the

attention of editors,producers, and journalists. And it allows you to stay on the minds of

your growingaudience.

• Continuous learning via seminars, workshop, conference, meetings, work and life experience .




11.Customer Value and Customer SatisfactionUnique music and great quality gives your fans satisfaction after their purchase. Continue to do the music that gets you where you want to be. Over time, longevity comes from people watching you grow as an artist and expressing ideas people can relate to.

• Give back to people who has always been with you through thick and thin.




12. Be Professional/Feedback (Back to the Drawing Board)Going back to the drawing board is one of the most important steps. Your band does not need to duplicate the entire process again but you will implement what you learned. Everything will be on a larger scale but continue to remember what got you there.








Quotes from a song(songs of the moment)

If I ever Feel Better by Phoenix“There are things in my life I can't controlI feel the chaos around meA thing I don't try to denyI'd better learn to accept thatThere's a part of my life that will go away”

Something Good can work by Two Door Club CinemaLet's make this happen, girl you gonna show the world that something good can work and it can work for you.

Embers by Just JackThe facts and the figuresThey Overwhelm a stifleeverything that you thought you knew.and the petty decisions that you think make a difference.So tiny that they blow away like dust


Quotes from a song(songs of the moment)

Beautiful by Lucy SchwartzYou start looking and it falls into placeSlow down we keep moving too fastLive now before the moment has past you by

I am the Walrus by The BeatlesI am he as you are he as you are me and we are all together

In my Life by The BeatlesThere are places I'll rememberAll my life though some have changedSome forever not for betterSome have gone and some remainAll these places had their moments








Life Before and After Fame

I am struggling 25 year old young lady I am an accomplished 45 year old woman

I am single and searching I am married and settled

A grateful daughter and a family member Supportive wife and loving cool mother

Student, employee and has started her own Part time House wife, Part time mom and

Business owner of several established businesses in the country

Happy Go lucky, gawky and Experienced, knowledgeable and full of

Curious Wisdom








Getting the very First Grammy award(Work-Life balance)








Learn and Reinvent to keep on winning

Where would I want to be five years from now? That’s one hell of a difficult question I always refuse to answer so you can just imagine how hard it is to make this 20-year marketing life plan. You see, all my life I have always been a “think ahead” kind of person. I have always known what I wanted to become as early as eight and at ten I knew that I am going to get myself an MBA. When I turned 21, I was already paying for my life insurance. That’s how futuristic I was.

But I realized my life was just so boring and premeditated. I think too much about future that I tend to compromise the present. I was just so uptight that I sometimes take the things I currently have for granted. Two years ago I decided I’m not gonna be like that anymore. I don’t want to over think and over analyze things because while that outlook might bring me somewhere, it definitely won’t give me contentment. If I was asked the same question five years ago, I would have easily answered. But now, the longest I have is six months. It is only now that I thought I have to start making plans again as I am getting old. To sum up, I guess I just wanna be in a place where I can say I am content. Nothing too measly or extravagant. I still want to see myself struggle sometimes if that’s what I need.


Learn and Reinvent to keep on winning

I believe everything I do and every decision I make contribute to how I envision my life in the next 20 years and so I’m trying to live each day as if it is as important as the next days. There are probably moments when feel I want to bum around and not go to work but there are also times when I don’t even take lunch just to deliver what is expected of me and more. There will be instances when I just want to go out of town and spend some cash even if my marginal propensity to consume is almost negative but there are also times when I won’t go shopping even if I just got my bonus because I’m saving up for something. And I don’t mind because for what it’s worth I know these things are what I need to be able to learn and eventually get to the place I’ve imagined for myself.

And Like Music Legends, I will keep on learning and I will work so hard and never stop reinventing myself so that I will always have something fresh and new to offer.

Four-time Grammy Award Winner20 year High Performance, Highly Personal

Marketing Plan for Feisty Myrtle

Myrtle FrantillaJune 2011
