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12 Tips: How to Use Emailto Drive Traffic to Your Blog
Table of Contents:
Win email leads from social marketing campaigns1
3 Design RSS feeds for your blog
Add opt-in pop-ups4
Use your email to get email5
More social email-generating tips2
Get Emails
Table of Contents:
Get real with your body7
9 Segment your emails
Create clear Call to Actions
Schedule to build trust
Personalize those notes8
Send visual newsletters … and a tease
Hook ‘em with the subject line6
10
11
12
Give Emails
Win email leads from social marketing campaigns
1
Win email leads from social marketing campaigns
1
2
3
Email-gate your contest and sweepstakes on Facebook, Twitter, and even your blog
Use social sites to offer exclusive deals to newsletter subscribers
Offer deals to customers who refer friends to sign up - use a referral app, and spread the reach of your targeted email lists
More social email- generating tips2
More social email-generating tips
1
2
3
Post email gated content on your social sites like webinars and ebooks
Entice email signups by making it easy on Facebook and Twitter: give exclusive offers in exchange for emails
Include links to your blog in your about or bio sections of your social sites
Chili’s Grill and Bar uses email gated content of their Facebook page.
Design RSS feeds for your blog3
Design RSS feeds for your blog
1Create an easy to see RSS feed on your blog by using contrasting colours and keep it at the top of your blog page
Motivate action by explaining what people are signing up for, and why they should
2
3 Keep the wording in your RSS signup form simple and friendly
RSS subscription to the Wishpond blog.
Add opt-in pop-ups4
Add opt-in pop-ups
1Email popups can be annoying, but they work - and are commonly used by both big and small business
Time your popups so only people who are interested in your site for a longer time get the offer
2
3 Make your popups friendly, and informative to increase your signup results
NewsCred uses pop-up email sign ups.
Use your email to get email 5
Use your email to get email
1 Include a link to your blog in your email signature, and encourage your co-workers to so too
Give a beneficial reason for people to click to your blog2
3 Use the signature in all your emails, to generate more clicks
Hook ‘em with the subject line6
Hook ‘em with the subject line
1Create a sense of urgency to entice readers to open your email
2
3
Keep it short and to the point
Use marketing tactics like including “...” to create intrigue and motivate further interaction
Get real with your body7
Get real with your body
1 Think about your readers to connect when you send emails
Treat your customer online like you would your customer offline, by speaking to them like a friend
2
3 Use the words “you” and “me” to deepen your reader relationship
Personalize those notes8
Personalize those notes
1Personalized emails improve click through rates by 14%
Use a CRM like MailChimp or Constant Contact to personalize emails with names (you can even do this through a simple excel spreadsheet)
2
3When you’re hosting a contest on your blog, use Wishpond’s Social Marketing Suite to easily send personalized emails with a direct link (and image)
Segment your emails9
Segment your emails
1Use a CRM like MailChimp or Constant Contact to segment your email lists
Use other tools, like Wishpond Social Contact Database to segment email lists by contest participation, Facebook likes, and geographic location
2
3 Send different emails targeting your different email lists
MailChimp enables you to segment your emails
Create clear Call to Actions
10
Create clear Call to Actions
1Make your call to actions clear, single and prominent - this will result in a higher response rate
Design clickable, colour contrasting buttons with the action you want
2
3Use newsletter formatting sites like Stamplia, Fusion, MailChimp, etc. to create professional looking buttons for your CTAs
Flowdock sends out monthly newsletters, with clear CTA buttons.
Schedule to build trust 11
Schedule to build trust
1Write your articles when you want, but publish them at consistent times and days of the week
Make a calendar to keep track of when you’re publishing which article
2
3Schedule your blog articles on wordpress, or your preferred blogging platform
Seth Godin publishes article every day, and at the same time
Send visual newsletters … and a tease
12
Send visual newsletters … and a tease
1 Include visuals in your newsletter, to make it more user-friendly and appealing
Give summaries of your articles, with clickable “read more” buttons to drive traffic to your site
2
3 Schedule your newsletters weekly or monthly to keep in touch with your customers
NewsCred is brilliant at sending out visually appealing teasers of their blog posts.
More Resources...
Check out more ways to drive traffic to your blog:
● 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog● 12 Ways to Use Facebook to Drive Traffic to Your Blog● 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog● How to use Google+ to Promote your Blog (9 tips)● 9 Ways to Use Pinterest to Drive Traffic to Your Blog● The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog● Blog Traffic: How to Use Q&A Sites and Niche Forums to
Increase Blog Visitors● Influence Marketing: How to Find Your Industry Leaders
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