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Pinterest: 9 Ways to Drive Traffic to Your Blog

Pinterest: 9 Ways to Drive Traffic to Your Blog

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So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it? Here are 9 actionable methods to drive traffic from Pinterest to your blog. Read more at: blog.wishpond.com

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Page 1: Pinterest: 9 Ways to Drive Traffic to Your Blog

Pinterest: 9 Ways to Drive Traffic to Your Blog

Page 2: Pinterest: 9 Ways to Drive Traffic to Your Blog
Page 3: Pinterest: 9 Ways to Drive Traffic to Your Blog

Table of Contents:

Create a Blog Board1

3 Images, Images, Images

Create Lifestyle Related Boards2

Engage

Make Your Blog Post Pins Easy to Find

4

5

Page 4: Pinterest: 9 Ways to Drive Traffic to Your Blog

Table of Contents:

Make a Contest Board6

8 Include a “Pin it” Button on Your Blog

Feature your Blog Writers7

NEW: Use Article Pins9

Page 5: Pinterest: 9 Ways to Drive Traffic to Your Blog

Create a Blog Board1

Page 6: Pinterest: 9 Ways to Drive Traffic to Your Blog

Create a Blog Board

1

2Make your Pinterest blog Board title the same as your blog page title: Increase SEO

Create a blog Board on Pinterest: Make it easy for your Followers to link to your blog

Keep your best blog Boards “above the fold”: Make them easy to see

3If you have a lot of blog posts, break them down into easy to search categories, like prominent social media blogger, Kim Garst

Page 7: Pinterest: 9 Ways to Drive Traffic to Your Blog

Create Lifestyle Related Boards2

Page 8: Pinterest: 9 Ways to Drive Traffic to Your Blog

Create Lifestyle Related Boards

1Pin lifestyle related Boards with themed, but mixed content like: ● products● household tips● lifestyle tips● links back to your blog

2 Show how your blog article fits within the personal or emotional context of your Board theme

Pin blog articles with:● a brief summary or theme related quote● a great emotionally invoking image

3

Page 9: Pinterest: 9 Ways to Drive Traffic to Your Blog

Create Lifestyle Related Boards

Whole Foods has 55 Boards related to recipes, health, beauty and family tips.

Boards have Pins that link directly back to their blog site.

Page 10: Pinterest: 9 Ways to Drive Traffic to Your Blog

Images, Images, Images3

Page 11: Pinterest: 9 Ways to Drive Traffic to Your Blog

Images, Images, Images

1 Pinterest is all about visuals

2 Your Pins need the visual appeal to stand out, and invoke the motivation to click through to your blog post

Prominent social media leader, Mari Smith includes enticing images in her Pins.

Page 12: Pinterest: 9 Ways to Drive Traffic to Your Blog

Images, Images, Images

3 Long visuals get the most repins: post infographics, too

Mari Smith has a Pinboard dedicated to social media infographics

Where she shares awesome infographics!

Page 13: Pinterest: 9 Ways to Drive Traffic to Your Blog

Engage 4

Page 14: Pinterest: 9 Ways to Drive Traffic to Your Blog

Engage

1Engage your Followers: ● Pin good, original and relevant content often and

consistently● Ask questions that are answered in your blog● Return the favour and follow your Followers● Repin, like and comment on your Followers’ Pins, when

you really think they’re great

Etsy engages with “Guest Pinner” Boards, to showcase the Pins, and products, of their Followers.

Page 15: Pinterest: 9 Ways to Drive Traffic to Your Blog

Make Your Blog Post Pins Easy to Find

5

Page 16: Pinterest: 9 Ways to Drive Traffic to Your Blog

Make Your Blog Post Pins Easy to Find

1Practise good SEO techniques: Pins are indexed on Pinterest search and outside search engines like Google

Tips for higher search results:● use your blog title as your blog Board title● use relevant keywords to describe your post● include hashtags if your keywords don’t fit in your description● use keywords in your image ‘alt’ tags

2

Neil Patel uses his KISSmetrics blog name as the title for his blog Pinboard

Page 17: Pinterest: 9 Ways to Drive Traffic to Your Blog

Make a Contest Board6

Page 18: Pinterest: 9 Ways to Drive Traffic to Your Blog

Make a Contest Board

1 Run contests directly on your blog: Contests are very engaging, and drive a lot of traffic

Make a contest Pinboard to Pin your blog hosted contests2

Senior deal news has a Pinterest Board dedicated to Pins about their contests and sweepstakes. The Pins link back to their contest blog.

Page 19: Pinterest: 9 Ways to Drive Traffic to Your Blog

Feature your Blog Writers7

Page 20: Pinterest: 9 Ways to Drive Traffic to Your Blog

Feature your Blog Writers

1 Let your Followers get to know the faces behind the articles

Make a fun, personable Pinboard to showcase your blog writers2

In Writer Pins:● include a personable face of the author● write a short bio, with a quirky, lifestyle (such as

cooking) related hobby● include a short quote from the blog post, and attribute it

to the author

3

Page 21: Pinterest: 9 Ways to Drive Traffic to Your Blog

Feature your Blog Writers

The Next Web is a leader in social media news and innovation. They’re also very active on Pinterest. They’ve started a TNW Columnists Board...

...where they showcase their prominent authors, such as their co-founder, Boris Zanten:

Page 22: Pinterest: 9 Ways to Drive Traffic to Your Blog

Include a “Pin it” Button on Your Blog8

Page 23: Pinterest: 9 Ways to Drive Traffic to Your Blog

Include a “Pin it” Button on Your Blog

1 Make it easy for your readers to share your blog posts

Get a “Pin it” button for all of your blog posts2

“Pin it” buttons can create a massive increase in referral traffic3

Social Media Marketer Heidi Cohen has “Pin it” buttons for her images, embedded on her blog posts:

The post shows in readers’ Pinterest Pins - and their Follower’s home page.

Page 24: Pinterest: 9 Ways to Drive Traffic to Your Blog

NEW: Use Article Pins9

Page 25: Pinterest: 9 Ways to Drive Traffic to Your Blog

NEW: Use Article Pins

1Article Pins (introduced late September 2013) are similar to Pinterest’s other newish Rich Pins, such as Product Pins, Recipe Pins and Movie Pins.

The Article Pins share data automatically from your website such as:● headline● author● story summary● link

2

Early adopters have seen incredible boost to Pinterest driven blog traffic

3 Tech Crunch has the new Article Pins. Notice the added summary at the bottom of the Pin.