- 1. Winning with SocialMarketing ReadinessMarc de Swaan
AronsChairman EffectiveBrandsNYC, December 2011Unleashing Global
Marketing Potential
2. Marc de Swaan Arons24 Years Global Marketing Experience11
Years EffectiveBrandsAdvisor to CMOs and Global Brand Heads 3.
Global Marketing Leadership Summit 2010 Shanghai, London,
Amsterdam, New York, SingaporeOur Global Team 65 Global Marketing
experts across 6 global locations 25 nationalities with global,
regional and local experience Average 15 years of practical
experience 4. Global Marketing Leadership Summit 2010Shanghai,
London, Amsterdam, New York, Singapore EffectiveBrands Global
Presence New York - London - Amsterdam - Singapore - Paris - Tokyo
5. Global Marketing Leadership Summit 2010Shanghai, London,
Amsterdam, New York, Singapore Passion for Global Marketing
Effectiveness 6. Global Marketing Leadership Summit 2010Shanghai,
London, Amsterdam, New York, SingaporeOur Book: THE GLOBAL BRAND
CEO 7. Global Marketing Leadership Summit 2010Shanghai, London,
Amsterdam, New York, SingaporeThe Global Brand CEO Challengers 8.
Global Marketing Leaders 9. What made you successful will not
guarantee future success 10. And No One Seems to Understand Your
Predicament 11. Global Marketing Leadership Summit 2010Shanghai,
London, Amsterdam, New York, Singapore The Social Marketing
Readiness Challenge Today, almost all Global brands are Socially
ActiveThe question is no longer whether Social Marketing is
importantBut how to evolve the global marketing organization to
become SocialMarketingReady 12. Today 1A Brave New Social Marketing
World 2WHAT: Winning Social Global Brands 3HOW: Global Marketing
Organizational Readiness 13. Insert Video Shift Happens 14. How is
Social Media used in Asia? 15. Global Marketing Leadership Summit
2010Shanghai, London, Amsterdam,do we mean with Social?
Definitions: What New York, Singapore 16. Global Marketing
Leadership Summit 2010Shanghai, London, Amsterdam, New York,
Singapore Social Media: New Communication Channel 17. Burning
Platform for ChangeNow that we havesupporters at all the right
levels - a lot more is possible.VP Online and Social Media 18. And
What Keeps them Awake at N
