Startups and big brands doing it right by leveraging shared audiences.

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11 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.2

@DisruptiveDave

The startup website builder partnered with the owner of the largest digital image library in the world to offer affordable stock photography at the click of a button to its customers.

Squarespace & Getty Images

Two of the hottest (and most polarizing) tech startups of the moment seized the opportunity to add value to a captive audience by integrating the streaming music service into the on-demand car riding experience.

Uber & Spotify

The UK-based parking spot identifier joined BMW as a built-in app in its Mini vehicles.

JustPark & BMW Mini

The hip online clothing retailer went on-demand when it created Everlane Now, a 1-hour order and delivery service powered by Postmates.

Everlane & Postmates

In a bid to monetize its 100 million users, Snapchat is rumored to be partnering with several media companies – such as Buzzfeed and Comedy Central – to distribute videos/text/images and create new content through a “Discover” feature.

Snapchat & Media Brands

The Belgian mobile service provider, which offers Spotify premium to its customers cheaper than elsewhere, built a flying drone that plays personalized songs to festival goers from Spotify playlists.

BASE & Spotify

As part of the new relationship, the online deals site can now list live event tickets on its platform.

SeatGeek & LivingSocial

The always-creative hip hop group pre-released eight songs from its newest album on a wearable speaker that required special engineering.

Wu-Tang & Boombotix

With its release of iOS 8, Apple teamed up with Shazam on a new feature that allows users to ask Siri to identify a song being played anywhere near their device.

Shazam & Apple

The online magazine spruced up its personals page by integrating the dating service’s unique approach to matching up singles.

NYMAG.com & HowAboutWe

Soundcloud & Mountain Dew

The soda brand teamed up with the popular music service on a joint promotion called Green Label Sound: Open Call, an aspiring musician competition held on Soundcloud and judged by artist collective RAC.

Co-founder, MusicBox Biz dev & growth strategy consultant

Dave Marcello

startupgrowthguy.com @DisruptiveDave