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10x Marketing Automation Hacks & Workflows to Increase Your Sales
With Marcus Taylor, Founder of Venture Harbour
Join us on Twitter at #MozinarQuestions or problems? Email [email protected]
10x Marketing Automation Hacks & Workflows1. 7x lead qualification 2. Stalker alerts 3. Progressive profiling 4. The eerily relevant blog 5. The no-brainer up-sell 6. Grading lead warmth on auto-pilot 7. Auto-gather feedback 8. The 10-15% open rate booster 9. Multi-channel marketing (done right) 10. Segment customers by activity / value
Marketing automation is one of the biggest competitive advantages available to you as a marketer.
It enables you to…Send limitless personalized messages to contacts, triggered by their actions and behaviour, in a way that is as good as (if not better) than a human doing it.
Tool displayed: ActiveCampaign
Appear In the right placeWith the right message At the right time.
You need the right tool for the job.
www.marketingautomationinsider.com
10x Marketing Automation Hacks & Workflows1. 7x lead qualification 2. Stalker alerts 3. Progressive profiling 4. The eerily relevant blog 5. The no-brainer up-sell 6. Grading lead warmth on auto-pilot 7. Auto-gather feedback 8. The 10-15% open rate booster 9. Multi-channel marketing (done right) 10. Segment customers by activity / value
7x lead qualification (AKA “The fastest way to make your investment in marketing automation pay for itself”)
#1
https://hbr.org/2011/03/the-short-life-of-online-sales-leads/ar/1
#2Stalker alerts
(Detect when leads are on your site and automatically notify your sales team)
#3Progressive profiling
(Gather more qualifying information about your leads over time, using a sequence of lead magnets)
#4The eerily relevant blog(Dynamically personalise your blog content to reflect
what a lead is looking for)
By increasing content relevancy, you increase all that is good; engagement,
shares, offer engagement.
#5The no-brainer up-sell / cross-sell(Send beautifully-timed and ultra relevant up-sell and cross-sell offers to
your existing customers)
IF Customer buys shampoo
CROSS-SELL Conditioner
2 MONTHS LATER (They’ve probably ran out)
2 MONTHS LATER (They’ve probably ran out)
2 MONTHS LATER (They’ve probably ran out)
UPSELL Shampoo + Conditioner
UPSELL Different ‘flavour’ of shampoo + Conditioner
#6 Grading lead warmth on auto-pilot
(Take lead scoring to the next level with automated rules)
#7Auto-gather feedback
(Automate net promoter score collection, survey responses, and customer reviews)
http://www.slideshare.net/mentionapp/mention-nps-process-reduce-churn-increase-customer-hapiness
Mention.com reduced churn by half by automating Net Promoter Score (NPS) survey data
#8The 10-15% open rate booster(Get a 10-15+% increase in open rate on every email you send)
#9Multi-channel marketing (done right)
#10Segment customers by activity / value
Email: [email protected]: @MarcusATaylorWebsite: www.ventureharbour.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!
