10 Ways to Market Your Project

GirlsGuideToPM.com

Marketing is a planned series of tasks with the objective of promoting your project to a wide audience

Critical

Small difference

Source: Project Branding, Peter Taylor, RMC 2014

Quite important

Marketing impacts project success

46%

13%

41%

Typical project communication tools

#4: Web conference

#3: Instant message

#2: Reports

#1: Stakeholder management

And more stakeholder management!

10 Ways to Market Your Project

GirlsGuideToPM.com

#1. Get a good story

Desk drops

Achievable

Simple

Aligned

Create a vision

#2. Start with the team

It’s everyone’s responsibility

#3. Be where they are

even though it is more work

#4. Vary your tools

Intranet

Desk drops

Reports

Dashboards

Presentations

Wiki

Pictures

Video

Posters

User guides Social media

Staff magazine

64% need to hear information 3-5 times

before they believe it

Source: Edleman Trust Barometer 2013 Study

Avoid information overload

#5. Be visual

Go visual with video

Image: Tom Goskar via Flickr ‘Give Way to Pedestrains’ https://m.flickr.com/#/photos/chough/1257976934/ CC BY-NC-SA 2.0

#6. Proofread

#7. Have a plan

Be part of a joined up story

#8. Plan for a crisis

Have a single point of contact

Deal only in facts

Cover what is worrying people

Be fast

Have a ‘no power’ back up plan

Stay on message

Image: Metal Chris via Flickr www.flickr.com/photos/metalchris/2101066566/

#9. Create feedback loops

Image: Michael Gray via Flickr ‘Fahrenheit Roller Coaster’ https://www.flickr.com/photos/mgrayflickr/4757382510/ CC BY-SA 2.0 Filter applied

0

2

4

6

8

10

Dec Jan Feb Mar Apr May Jun Jul Aug Sep

Project Proteus stakeholder satisfaction scores

Image: Greg Westfall via Flickr ‘Brave’ https://www.flickr.com/photos/imagesbywestfall/8514057747 CC BY 2.0 Cropped

Image: U.S. Army via Flickr http://www.flickr.com/photos/soldiersmediacenter/3808268208/

#10. Be brave

Sometimes this is OK

Mostly you can do better

Thank you!

I hope you enjoyed these 10 ways to market your project.

Visit GirlsGuideToPM.com to learn how project managers can

communicate better