TAPPING INTO GLOBAL MARKETS

WHAT ARE MAJOR WAYS OF ENTERING A FOREIGN

MARKET?

DIRECT EXPORTS

DOMESTIC BASED EXPORT DEPARTMENT

OVERSEAS SALES BRANCH

TRAVELING EXPORT SALES REPRESENTATIVES

DIRECT EXPORT

INDIRECT EXPORTINGDOMESTIC BASED EXPORT MERCHANTS

COOPERATIVE ORGANIZATIONS

EXPORT MANAGEMENT COMPANIES

INDIRECT EXPORTING

LICENSING

MANAGEMENT CONTRACTS

CONTRACT MANUFACTURIN

G

FRANCHISING

JOINT VENTURES

DIRECT INVESTMENT:PROS COMPANY BUYS FULL OR PART SHARE IN A LOCAL COMPANY

CHEAPER LABOR AND RAW MATERIAL

COMPANY ABLE TO ADAPT TO LOCAL ENVIRONMENT

ABSOLUTE CONTROL OVER INVESTMENT

DIRECT INVESTMENT:CONS COMPANY BUYS FULL OR PART SHARE IN A LOCAL COMPANY

MORE RISKS ARE INVOLVED

MARKETS CAN GET WORSENED

CURRENCY DEVALUATED

KFC :A STORY !!

• TO BUILD TRUST IN THE BRAND KFC DEPICTED COLONEL SANDERS’S BEGINNINGS IN KENTUCKY TO CONVEY SOUTHERN HOSPITALITY,OLD US TRADITION OF HOME COOKED FOOD

•IN CHINA KFC HAS TAILORED ITS MENU TO SUIT LOCAL TASTES WITH ITEMS SUCH AS DRAGON TWISTER ,PENTUCKY DUCK SAUCE AMOG OTHERS

NIIT : A STORY !!

NIIT FOLLOWS THE FRANCHISING MODEL FOR ITS IT EDUCATION BUSINESS ,PROVIDING TRAINING,SYSTEMS SUPPORT AND MARKETING

NIIT HAS BEEN CONFERRED THE TOP IT TRAINING COMPANY AWARD FOR THE PAST 19 YEARS BY DATAQUEST

CREDITS

ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE

IMAGE SEARCH.

DISCLAIMER THIS PRESENTATION IS

CREATED BY ANURAG VIJ DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW