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10 Mobile CRM Stats You Don't Want To Miss
Mobile CRM is changing the way salespeople manage leads, opportunities and
customers. Smartphones, tablets and mobile apps are making CRM accessible
anytime, anywhere resulting in enhanced customer relationships and more
business opportunities.
Today having an advanced and feature rich CRM software is not enough if you
don't have a mobile CRM app. A CRM system today is more likely to succeed if it
takes into consideration the processes, systems and the working style of the
organization as a whole. Similarly, it is more likely to be successful if it also
incorporates a mobile strategy to empower the sales people better.
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But is mobile readiness really as critical an element as it is made out to be?
Let's have a look at some of the research that have been done in this regard and
let the numbers speak.
1. According to a Forrester Research Survey of more than 1000 European
organizations, mobile CRM leads to 74% increase in customer
satisfaction and 84% increase in sales and employee productivity.
2. Software Advice conducted a survey of 1940 salespeople who use
mobile CRM to understand the benefits of mobile CRM and here's what
they found:
3. 82% of the people using mobile CRM say that being able to access their
system on mobile or tablet greatly or moderately improves the quality of
their CRM data.
4. Salespeople using their CRM on both tablet and mobile realize more
benefits like increased efficiency, better decision-making, better
follow-ups, higher end-user adoption, etc than those that use either
mobile or tablet.
5. Sales content management (37%) is the most used feature of the CRM,
even ahead of adding or reviewing contact information (31%).
6. The top 3 requirements from a mobile enabled CRM include “seamless
data synchronization across all devices”, an easy-to-use native mobile
application for the CRM system and offline access.
7. A 2015 study commissioned by FollowAnalytics, revealed the role of
mobile in managing the lifetime value of the customer. Some of the key
findings include:
8. 64% salespeople cited the primary purpose of their mobile usage as being
able to manage existing customers better through improved customer
service and nurturing loyalty.
9. 77% respondents considered mobile CRM an important component of
their marketing toolkit because mobility allowed them to give a seamless
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experience to their customers across multiple devices and helped in
uplifting digital marketing campaigns.
10. 97% respondents considered it extremely or moderately important to
update their CRM system with mobile data. 11. 91% respondents agreed that their mobile campaigns would be more
successful if the customer data from their CRM system could be used to
inform mobile campaigns.
12. 53% respondents considered technical limitations as the biggest
roadblock in integrating customer data from CRM systems to enhance
mobile campaigns.
As the above data clearly point out, there is an undoubted business benefit of
mobile CRM and one of the major hurdles in mobile CRM adoption and
integration is the lack of technical prowess. But mobile CRM apps are becoming
more and more adept at seamless integration with the enterprise CRM suite and
that's a clear indication of how the future is going to be.
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