0601043 feasibility study for diversification & market survey

APROJECT REPORT

ON

“FEASIBILITY STUDY FOR DIVERSIFICATION & MARKET SURVEY TO IMPROVE SPINDLE RECONDITIONING FACILITY”

FOR

“ULTRA PRECISION SPINDLES PVT.LTD”

SUBMITTED BY

RAHUL A. PATHAK

UNDER THE GUIDANCE OF

PROF. S. D. DOKE

SUBMITTED TO

“UNIVERSITY OF PUNE”IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF THE DEGREE OFMASTERS OF BUSINESS ADMINISTRATION (MBA)

THROUGHVISHWAKARMA INSTITUTE OF MANAGEMENT

PUNE-48

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ACKNOWLEDGEMENT

I express great pleasure in introducing my project report titled FEASIBILITY STUDY

FOR DIVERSIFICATION & MARKET SURVEY TO IMPROVE SPINDLE

RECONDITIONING FACILITY.

I take this opportunity to express my most sincere and heartfelt gratitude to Mr. Rajesh

Mandlik (Director-Mktg. & Sales) and Mr. Pradip Waghela (Director-Technical),

Ultra Precision Spindles Pvt. Ltd., Pune, for providing me with a wonderful opportunity

to execute this project in their esteemed organization and for patiently mentoring and

guiding me throughout the project.

This project would not have been successful without the precious guidance of our

Director Dr. Sharad Joshi & my project guide Prof. S.D. Doke, to whom I express my

sincere gratitude and all those who have helped me directly and indirectly.

Moreover, I would also like to thank all the employees of Ultra Precision Spindles Pvt.

Ltd. for their constant support and help.

It was indeed a privilege to have done my project at ULTRA PRECISION SPINDLES

PVT.LTD.The learning experiences at UPSPL are something that I would cherish for the

rest of my life. Having worked in this corporation gives me the confidence and an

outlook out of the box much needed before I take steps in the professional work.

RAHUL A. PATHAK

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INDEX

1.

EXECUTIVE SUMMARY

INTRODUCTION TO THE PROJECT

Sr. No. TITLE Page No.

1 EXECUTIVE SUMMARY 1

2 COMPANY PROFILE 5

3 OBJECTIVES OF THE PROJECT 284 SWOT ANALYSIS 30

5 RESEARCH METHODOLOGY 346 RESEARCH DESIGN 42

7 SUMMER TRAINING SCHEDULE 44

8 DATA ANALYSIS & FINDINGS 45

9 SUGGETIONS &CONCLUSION 66

10 LIMITATIONS 71

11 BIBLIOGRAPHY 72

12 APPENDICES

3

The economy of this country got liberated in 1992, with this liberalized economy came

many multinationals to market their product to Indian consumers. This liberalization

touched the industrial product users as well.

Tooling industry is one of such industry. Tools are major & important part of the

production. From long time tools have got immense important in any manufacturing

industry.

TCT, Taiwan is one of such company, which manufactures tools used for PCB (printed

circuit board) industry. T.C.T. Group is the first Taiwanese-capital company invested into

the P.C.B. cutting tool in Taiwan. T.C.T group has large number of customer segment in

all over the world but they failed to have impact on Indian market, which is very lucrative

in today’s scenario.

Hence the company is been constantly seeking to enter into the Indian market. ULTRA

PRECISION SPINDLES PVT LTD. (U.P.S.P.L) is one of the way TCT group has found

to achieve the same. T.C.T group approached U.P.S.P.L to take the agency of their

P.C.B.tools to capture the Indian market.

At this point U.P.S.P.L felt the need of such kind of marketing project, which can give

complete & true idea about taking T.C.T tool agency.

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As U.P.S.P.L is already working in reconditioning of P.C.B spindles, the company found

the task little easy to complete. Hence the task is been forwarded to training department

instead of going to fulltime marketing task. This is first phase of the project.

Second phase of this project contains market survey about reconditioning of spindles.

This phase is particularly important to the company to enhance their reconditioning

activity.

The major portion of this project is collection of data, which is mainly done with the help

of questionnaire. This project also includes analyzing collected data, presenting it into

tabular form and suggestions to company if any.

The project is related to know the annual consumption, most popular sizes of drill bits &

router bits which are used in P.C.B industry for drilling and routing purpose respectively.

It is also related to know delight level of customers on their present supplier. The project

also includes knowing the present popularity of T.C.T group in Indian market. Lastly the

attempt is made to know the expectations from various companies from U.P.S.P.L, if

company takes the agency.

Second phase is related to know number of various types of machines with their

manufacturing makes. It is also related to the points like delight level of customers and

their expectations about reconditioning of spindles.

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REASON FOR CHOOSING COMPANY & PROJECT

UPSPL is a mechanical company. As I was thinking of doing project in industrial

marketing, there was a lot of scope to do the different task of industrial marketing.

Though the company is relatively small, it was giving a due attention towards enhancing

marketing activities. This is the main reason of choosing this particular company.

The project is a challenging task particularly at trainee level. There were different

challenges involved at different stages in the project. Maximum responsibility was given

to carryout this project. Also there was scope to use maximum theoretical (marketing)

knowledge. Hence I have chosen this particular project.

Duration

The duration of the project was of 2 months starting from 1 June to 31 July.

HOW THE PROJECT IS CARRIED OUT?

The project was carried out by making questionnaire and personally visiting PCB

companies in different part of the country to fill up the same. Some part of the project

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also includes visit of hard-core companies in pune region for the survey of reconditioning

of spindles. The project also involved analysis of collected data.

2. COMPANY PROFILE (U.P.S.P.L)

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Ultra Precision Spindles Pvt. Ltd. (UPSPL) was started in the year 1993, by two

mechanical engineers, to provide fast and reactive spindle re manufacturing services,

with the emphasis on accuracy, quality and economy.

UPSPL has established a set up to manufacture a wide range of spindles, as per the

customer’s requirements. The manufactured spindles are successfully running for

different application namely automobile industries, bearing industries, ferrite grinding,

tool and cutter grinding, stainless steel spindles for EDM.

UPSPL has capabilities to re-manufacture wide range of precision grinding spindles,

which include electro-high frequency and belt driven of all types and makes.

UPSPL is authorized by VOUMARD Machines Co. SA and Westwind air bearings Ltd

UK, to repair their range of spindles in India.

FACILITIES

The company has re-manufacturing services enables precision machine tool spindle to be

brought back to the original manufacturer’s specifications. All operations, for giving

these services, are carried out in an atmospherically controlled environment. Inspection

of all critical parts of the spindle is carried out with latest meteorological instruments, to

decide upon the optimum method of refurbishment if required.

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UPSPL has strong technical back up and following facilities to offer their services.

01. State of art temperature controlled dust free spindle room.

02. All meteorological equipments for inspection of spindle components.

03. Cleaning booth to ensure removal of finest particles of dust from dismantled

components.

04. Necessary tooling and equipments to refurbish the components.

05. Test bench for dynamic testing and run in trials of spindles.

06. Well-equipped tool room with cylindrical grinding machine, jig boring machine

and other GPM.

07. Hub with latest design software for designing of new spindles.

PROFESSIONAL EXPERIENCE

Pradeep Waghela, mechanical engineer, who is having

22 years of experience in spindle reconditioning services

out of which 19 years were with SKF Bearings India

Ltd., in their existing state of art spindle room. He has

repaired more than 15000 nos. of spindles in his career

with SKF. This includes four generations of spindles i.e. Belt Driven, High Frequency,

Hydrostatic and Hydrostatic High frequency. He is responsible for designing and

manufacturing of spindles.

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Rajesh Mandlik, mechanical engineer, started his career with SKF, as a production

engineer and was user of grinding spindles, as he was looking after hard machining of

taper roller bearings. At UPSPL he is responsible for marketing and technical services of

new spindles and reconditioning services.

Both duo being internal supplier and customer in SKF gave them business prospective to

start Ultra Precision Spindles.

UPSPL is member of SV group of companies, whose business is primarily in to robotics

and automation. Group directors, Vikas Dangat and Suresh Warade are ex SKF

engineers, who have started business in 1996 and since then company has continued

growth of 40% every year.

Before venturing in to business, Vikas Dangat, a mechanical engineer, was working in

grinding department of SKF and had significant experience in technical knowledge of

grinding operations. Suresh Warade, an electronic engineer, was handling electronic

maintenance of grinding machines in SKF and has expertise in to AC drives of high

frequency spindles. At UPSPL both are responsible for business and product

development.

MANUFACTURING RANGE: UPSPL can manufacture belt driven spindles up to

40000-rpm max. UPSPL have supplied spindles for following applications.

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- Internal Grinding Spindles for bore grinding of bearings, connecting rod and other

mass production components.

- Spindles for machining centers

- Spindles for grinding ferrite core.

- Dressing spindles.

- Spindles for grinding optical lenses

- Spindles on dynamo testing machines in automobile industries.

- Spindles for tool and cutter grinding machines.

RECONDITIONING RANGE: UPSPL have repaired HF spindle up to 120000-rpm

max and belt driven up to 45000-rpm max.

- High frequency grinding spindles of Voumard,

GMN, and Gamfior. (We are authorized by

Voumard)

- PCB drilling spindles Westwind air bearing

spindles, Excellon Automation USA, Kavo

Germany. (Authorized by Westwind Air

Bearings UK)

- Belt driven spindles for internal grinding. Voumard, GMN, Gamfior, Femaina,

Fortuna and of other makes.

- Tail stock spindles on SPMs.

- Centre less grinding and surface grinding spindles.

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- Main spindles on VMC/HMC/CNC turning centers

BELT DRIVEN SPINDLES

UPSPL has technical competence to offer belt driven spindles upto 40,000 rpm. UPS has

can meet customer's requirement in application

engineering and then designing and manufacturing of spindles. We have well equipped

tool room with necessary machines, which include cylindrical grinding and balancing

machines, which shall ensure the best results of spindles on different parameters. UPS

has successfully manufactured spindles for following applications.

• Internal grinding spindles for bearing and automotive components.

• Internal grinding spindles for universal cylindrical grinding machines. (Tool room)

• Spindles for ferrite grinding.

• Spindles for center less grinding.

• Regulating wheel spindle and grinding wheel spindle for center less grinding.

• Spindles for optical lenses grinding. Spindles for automatic polishing machine.

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• Spindles for testing machines in automobile industries.

• Apart from above UPS can manufacture spindles as per customer's specifications.

RENAUD HIGH FREQUENCY SPINDLES

Company’s high precision spindles for machine tools

fulfill the highest requirements for:

Milling

Grinding

Turning

Dressing

Engraving

Drilling

WESTWIND AIR BEARING SPINDLES

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Westwind air bearing spindles make the difference in

PCB manufacturing, automotive coating, semiconductor

manufacturing equipment, and many other markets

where performance needs are outside the scope of

conventional bearing technology.

Air bearing benefits include high precision, high integrity design solutions, high

rotational speed, consistent performance & long life. Westwind air bearing spindles make

the difference in PCB manufacturing, automotive coating, semiconductor manufacturing

equipment, and many other markets where performance needs are outside the scope of

conventional bearing technology.

Air bearing benefits include high precision, high integrity design solutions, high

rotational speed, consistent performance & long life.

CUSTOMER LIST

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AUTOMOBILE ENGINEERING

- TATA MOTORS LTD

- BAJAJ AUTO LTD.

- BAJAJ TEMPO LTD.

- CUMMINS INDIA LTD.

- GREAVES LTD.

- KINETIC ENGINEERING LTD.

- MAHINDRA & MAHINDRA LTD.

- WARTSILA INDIA LTD

BEARING INDUSTIRES

- ANTIFRICTION BEARINGS CORPORATION LTD., BHARUCH

- KC BEARINGS PVT. LTD.

- RING PLUS AQUA LTD.

MACHINE TOOL INDUSTRIES

- EXCELLENT ENGINEERS PVT. LTD.

- GODREJ & BOYCE LTD.

- HMT MACHINE TOOLS BANGALORE

- PREMIER AUOMOBILES LTD. (MTD)

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- SV ROBOTICS AND AUTOMATION PVT LTD

- SUESSEN ASIA LTD.

ALLIED ENGINEERING INDUSTRIES

- MICO LTD

- ALFA LAVAL LTD.

- BHARAT FORGE LTD.

- DGP HINODAY LTD.

- KIRLOSKAR PNEUMATIC CO LTD.

- DELPHI TVS DIESEL SYSTEM LTD

- MAHINDRA SONA LTD

- SANDVIK ASIA LTD

- ZF STEERING LTD.

PCB DRILLING INDUSTRY

- Anand Electronics & Industries Ltd. Hosur

- Ascent Circuits Pvt. Ltd., Hosur

- AT & S Ltd., Nanjagaud

- Atotech India Ltd., Bangalore

- Bergen Associates Delhi

- Hirel Components India Ltd., Pune

- Leo Circuits Boards Pvt Ltd Mumbai

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- NSP Electronics Ltd Bangalore

- Shogini Technoarts Pvt Ltd, Pune

- Sonic Technology Gandhinagar

- Sulakshna Circuits Ltd., Hyderabad.

TOOL INDUSTRY

- Forbes Gokak Ltd Mumbai

- Addison & Co Chennai

- Aamcol Tools Aurangabad

- Emkay Tools Nagpur

- Indian Tools Ltd Aurangabad

- Dagger Forst Ltd Aurangabad

- Ind Sphinx Tools Parwanu

OUR OTHER GROUP COMPANIES OFFER FOLLOWING PRODUCT RANGE.

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Company Name Activity/Product Range

SV Robotics and Automation

India Pvt. Ltd.

Manufacturer of special purpose machines, robotics,

small automation systems, material handling Systems

Nexgen Drying Systems Manufacturer of high rpm centrifugal blower used for

drying application

SV Modular Conveyors Pvt Ltd Manufacturer of Standard Conveyors e.g. Flat Belt,

Roller, Flexible Link, Slat etc

Suvi Packaging Machines Pvt

Ltd

Manufacturer of pre and post packaging auxiliary

equipments such as palletisers, collators

SV Foods Manufacturer of processed foods

ORGANIZATION CHART (UPSPL)

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Rahul Pathak Management trainee

SV GROUP OF COMPANIES

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Rahul PathakManagement Trainee

SV Group is rapidly growing organization in India with diverse presence in engineering

industry.

SV Group is established in 1996 located at Pune. Pune is one of the prominent industrial

hubs of India placed 150 kms away from Mumbai, economic capital of India. Pune is

well connected to international airport and moreover has access to India’s biggest seaport

JNPT.

Our group comprises of following companies:

SV Robotics & Automation Ind Pvt Ltd

SV Modular Conveyors Pvt Ltd

Ultra Precision Spindles Pvt Ltd

Nexgen Drying Systems

SV Packaging Equipment Pvt Ltd

Following is the brief introduction of every company and subsequently submitting

herewith-detailed profile.

SV ROBOTICS & AUTOMATION IND PVT LTD

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SVRA is in the field of offering total solution for automation to automotive industry and

allied engineering industry. SV’s team comprises of 60 dedicated technocrats, which

includes design experts, production engineers.

SVRA has completed nearly 900 projects since its inception. The company has supplied

these projects not only to domestic market but to overseas market also.

Tata Motors Ltd., Hero Honda, Mico Ltd., Cummins India Ltd are some of our valued

customers.

SV MODULAR CONVEYORS PVT LTD

SV Modular Conveyors is offering solutions to manufacture different types of conveyors

mainly for material handling applications. This includes flat belt conveyors, powerized

roller conveyors, wire mesh conveyors, flexible link conveyors. Conveyors are primarily

used by almost every industry, which has led to increase our customer segment to:

- Automobile Companies

- Pharmaceutical Segment

- Food Processing Segment

ULTRA PRECISION SPINDLES PVT LTD

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Ultra Precision Spindles offers solution to manufacturing and reconditioning of high rpm

spindles. Its manufacturing range includes belt driven spindles up to 45000rpm for

grinding application and VMC/HMC applications. The company reconditions spindles of

different types and makes like high frequency, hydrodynamic bearings and aerostatic

bearing spindles.

It is authorized by VOUMARD Switzerland to recondition their spindles in India and

also by Westwind UK to recondition their air bearings spindles.

NEXGEN DRYING SYSTEMS

Nexgen Drying Systems is in the business of offering drying solutions. The company

manufacture high rpm centrifugal blower equipped with piping and air knife. This

modular system is used to dry the component by supplying high velocity air to blow

water or oil particle from plain or intricate surface patterns.

Nexgen has credential to export the systems to different parts of world and on poise to

become world leader in this segment.

SUVI PACKAGING EQUIPMENTS PVT LTD

SV Packaging is new venture of S.V groups where we will offer solutions for pre

packaging and post packaging equipments.

It manufactures following products:

Palletisers (Automatic and Semi Automatic)

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Collators

Bagging Machines

Sealing Machines

Stretch wrapping

De palletisers

Auto Case Packers

SV FOODS

S V FOODS is our new venture started with a mission to promote the traditional Indian

taste across the world.

It manufactures following products

Instant Mixes

Traditional Indian Chutneys

Pulses Based Protein Rich – High Fiber Bread Spreads.

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COMPANY PROFILE (TCT TOOL, TAIWAN)

COMPANY HISTORY

1986 CARBIDE INTERNATIONAL CO., LTD.

The first sales office of T.C.T. GROUP.

TAIWAN CARBIDE TOOL CO., LTD.

T.C.T. GROUP started the P.C.B. tool production in Taiwan,it was the first and

100% Chinese-capital maker in Taiwan for P.C.B. tool manufacturing.

1989 Represented DU-PONT in Taiwan area, marketed DU-PONT P.C.B. Dry

Film/Dry Film Solder Mask series, which created excellent image for T.C.T. to P.C.B.

industry.

TCT Equipment R&D Department in HQ

A R&D unit to support the needs of the production, and to develop new

equipments.

1991 TUNGSTEN CARBIDE TOOL SDN. BHD.

T.C.T. GROUP moved the production center from Taiwan to Malaysia and

became an international company.

1993 COMET PRECISION CO., LTD.

A sales & marketing office in Taiwan, handling Asian market place.

1994 TUNGSTEN CARBIDE TOOL (HK) LTD.

Financial & distribution center in Hong Kong.

TUNGSTEN CARBIDE TOOL TECHNOLOGY LTD.

T.C.T. GROUP second manufacturing site in Mainland

China (Shen Zhen).

1996 TUNGSTEN CARBIDE TOOL (USA) INC.

A sales & marketing office in USA, handling North America market place.

TCT / MITSUBISHI MATERIAL, OEM agreement was effective.

CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD.

T.C.T.GROUP's third manufacturing site in Mainland China (Hui Zhou).

CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD. SHANG HAI OFFICE

Sales & marketing office in Mainland China (Shang Hai), handling

central China market place.

1997 TAIWAN CARBIDE TOOL (S) PTE. LTD.

A sales & marketing office in Singapore, handling the market of Singapore and

Malaysia.

TCT (UK) LTD.

A sales & marketing office in Scotland, handling UK & European market place.

TCT Technical Servive Department in HQ

Total technical service unit to TCT's customers.

1998 CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD.

BEI JING OFFICE

A sales & marketing office in Mainland China (Bei Jing),

handling northern Chinese market place.

TCT (KOREA) CO., LTD.

Sales & marketing office in South Korea, handling

Korean market place.

1999 ISO 9002 certification of TCT GROUP Hui Zhou plant.

TCT GROUP Hui Zhou plant

2000 TCT (JAPAN) CO., LTD.

A sales & marketing office in Japan, handling Japanese market place.

THAI CARBIDE TOOL CO., LTD.

A sales & marketing office in Thailand (Bangkok) handling Thailand & Vietnam

market palce.

2001 TCT Technical R&D Department in HQ

TCT Products R&D unit.

TCT bought more land in Hui Zhou China total 73000 square meters for

expansion of Hui Zhou plant.

2002 TCT Overseas Sales Department in HQ

To manage overseas sales actives.

Combine China Plant (Shen Zhen) with China Plant (Hui Zhou) together.

China plant (Hui Zhou) setup 2 more building for manufacturing (#1~3).

TCT Material R&D Department in HQ

TCT HQ bought another land in Taoyuan Taiwan, 10000 square meters, for the

manufacturing in the 4thQ. 2003.

2003 TCT (Korea) Co., LTD.move to a new building for expanding the business in

Korea.

For expanding the manufacturing in china, TCT set up sub-micron Co., Ltd.

TCT Group Sub-micron Hui Zhou Co, Ltd plant

2004 TCT Group HQ's new manufacturing site in Taoyuan Taiwan to start using.

TCT Group HQ's new manufacturing site in Taoyuan Taiwan

ORGANIZATION

PROSPECT

T.C.T. Group is the first Taiwanese-capital company invested into the P.C.B. cutting tool

in Taiwan. And T.C.T. has been dedicated to the R&D, not only in the technique of

production but also in the manufacturing of high quality and long life tools, in order to

cut down the cost and increase the productivity for customers.

In order to meet the great demand of the market, T.C.T. is increasing its capacity

continuously in Malaysia and China (ISO 9002) and now is having its branches all over

the world.

MANUFACTURING OFFICES & SITES

3. OBJECTIVES OF THE PROJECT

U.P.S.P.L offers various services to industry such as manufacturing of high rpm spindles,

reconditioning of various types of spindles. The company is engaged in to the business of

manufacturing of belt driven spindles up to 40000 rpm and re manufacturing of belt

driven, electro-high frequency and hydrostatic spindles.

The main objective of the project is to find out the market potential of drill bits and router

bits in Indian P.C.B industry. Also, finding out frequently used sizes of drill & router bits,

supplier’s name, delight level of the customers and there valuable suggestions to

U.P.S.P.L about taking agency are the supplementary objective of the project. This is the

first phase of the project.

Second phase of the project include the survey about service facility provided by UPSPL

viz; reconditioning of spindles.

Following is the list of objectives of the project

FIRST PHASE

To find out annual consumption of drill bits of Indian P.C.B industry

To find out annual consumption of router bits of Indian P.C.B industry

To find out most popular sizes of drill & router bits

To find out value wise annual consumption of Indian P.C.B industry

To find out delight level of P.C.B companies about their current suppliers

To find out status of regrinding facility of spindles

To find out their expectations from U.P.S.P.L if company take the agency

Finally make the analysis & find out the feasibility of agency.

SECOND PHASE

To find out the number of machines with manufacturing makes running in pune

industry

To find out the frequency of reconditioning of spindles of different companies.

To find out delight level of customers in the context of quality and price.

To find out customers expectations from UPSPL to serve them better.

4. SWOT ANALYSIS (IN CONTEXT WITH PHASE 1)

STRENGTHS

Company is already in the reconditioning business of PCB spindles. Hence

company has good contacts with the PCB industry.

Good official relations with the PCB industry managers.

As the company is Indian company, it knows up and downs of Indian industry.

WEAKNESSES

Technical backup

Marketing backup

No experience in trading business

OPPORTUNITIES

To diversify the business in PCB industry.

To capture the existing PCB customers

THREATS

Ind-sphinix company has already captured huge potential in router and drill bits

business.

Less cost than competitors on initial period of business.

Lucrative credit policies.

SWOT ANALYSIS (IN CONTEXT WITH PHASE 2)

STRENGTHS

27 years of experience

Technical backup (experience of repairing 15000 number of spindles)

Marketing backup

Company is authorized by VOUMARD Machines Co. SA & WESTWIND Air

Bearings Ltd. UK. To repair their range of spindles.

WEAKNESSES

Machine centre spindles (above 15 KW) testing facility is not available.

Absence of modern design software like CATIA, PRO-E.

No analysis of design is done using software like ANSYS.

OPPORTUNITIES

As competitors are relatively less, company has a great chance to increase market

share.

UPSPL is only one authorized reconditioning company in pune

THREATS

Future increase of competitors as the business is lucrative.

To maintain the price without affecting quality.

5. RESEARCH METHODOLOGY

Market research is the systematic design, collection, analysis and reporting of data &

findings relevant to a specific marketing situation facing the company. Market research is

a research carried out in a particular market. The market research is complete only when

proper analysis is carried out with the help of the relevant information and the solution

fulfilling the objective is identified.

Before embarking on the details of information collected, it is appropriate to represent a

brief view of the research process. Research process consists of series of actions or steps

necessary to effectively carry out the desired sequencing of these steps.

Following orders of steps to be taken provide useful guidelines regarding the research

process

1. Formulating the research problem

2. Extensive literature survey

3. Preparing the research design

4. Questionnaire formulation

5. Determining the sample design

6. Collection of data

7. Analysis of data

8. Interpretation of data

1. FORMULATING THE RESEARCH PROBLEMS

At the very outset of the research it was important to single out the problem to be studied.

In phase 1, it was very important to know the marketing potential of drill bits and router

bits, by which company will come to know offered agency’s feasibility.

In phase 2, the major research problem was to find out the potential of machines with

different make. Also collecting customer expectations was the major problem for the

research.

The research problems in case of this project are as follows.

PHASE 1

To find out the market potential of P.C.B drill bits & router bits.

To find out the need of the market regarding P.C.B drill bits & router bits.

To find out the desire of market to change their present supplier.

To find out the popularity of TCT group.

PHASE 2

To find out the number of machines with their manufacturing make

To find out customers expectations about how reconditioning of spindles

should be done.

To find out how often reconditioning of spindles is done in various companies.

To know delight level of existing customer and also customers of other service

provider.

2. EXTENSIVE LITERATURE SURVEY

The best source of literature is library. In the book of Philip kotler as well as other books,

the subject has been dealt extensively. Metric has provided with extensive books on

various management issues.

3. PREPARING THE RESEARCH DESIGN

After defining the problem clearly, the next step is to plan & design the research. It is

the arrangement of condition for collection & analysis of data in a manner that aims

to the research purpose with economy in procedure.

The preparation of research design usually consist the following consideration.

The means obtaining the information

Evolution of the way in which selected means of obtaining the information

will be organized & the reasoning leading to the selected

The cost factor relating to the research

4. QUESTIONNAIRE FORMULATION

Questionnaire is consider as the core part of the survey and should be constructed

carefully. An insufficient & incorrect questionnaire leads to total failure of the survey.

Structured questionnaire was used. Questions were definite, concrete and

predetermined. The questions were either open or closed ended for response.

Structured questionnaire is simple to administer and relatively inexpensive.

5. DETERMINING THE SAMPLE DESIGN

When field studies are undertaken in practical life, consideration of time & cost

almost invariably lead to a selection of respondents. The respondents selected are the

representatives of the total population. The selected respondents constitute what is

technically called a “sample”. The survey is “sample survey”.

SAMPLING PLAN

a) SAMPLING UNIT- It indicates the people or subject that is selected for

particular research. The purchase managers/executives of leading companies

in Pune, Ahmednagar, Bangalore, Gandhinagar were selected

b) SAMPLE SIZE- It indicates the number of respondent that are selected for

particular research. A sample size is of 12 companies from Maharashtra &

southern region

c) SAMPLING PROCEDURE- Sampling procedure indicates the manner in

which particular respondents were selected.

As the P.C.B market is relatively strong in India it is somewhat mandatory for

me to select all possible P.C.B companies in Maharashtra & southern region. I

have also selected hard-core companies for second phase survey. But broadly

speaking I have selected the companies on the basis of their annual turnover.

d) GEOGRAPHICAL UNIT- Area which is covered in the project was

Maharashtra, Karnataka, Gujarat and Tamilnadu.

6. COLLECTION OF DATA

This stage of any research consists of collection of required data from the sample

decided upon.

There are two types of data collection

1) Primary data

2) Secondary data

1) Primary data: Primary data is collected from various P.C.B companies.

The exclusive survey is done to get the primary data. With prior appointment of

purchase managers, the interviews were fixed. This is more live and reliable data than

secondary data.

2) Secondary data: The information related to the industry is collected from

company brochure, technical manual, periodicals, newspapers, internet and different

magazines. This is less reliable data than primary data.

7. ANALYSIS OF DATA

After the data is collected, the next step is to analyze it. This task contains the use of

analytical skills, interdependence of the various attributes involved & their impact on the

research.

8. INTERPRETATION OF DATA

The real value of research lies in its ability to draw conclusion. Information based on

real facts & the systematic collected data was made available in this stage. This is the

final stage of research.

6. RESEARCH DESIGN

Research design is the overall description of all the steps through which the project

has proceeded from the setting of the objectives to the writing of the project work.

Below are the various steps in brief of the research design for this project.

PILOT SURVEY

Pilot survey was designed in Pune region to give an overview of the research and to

check whether industrial technocrats are responding that we needed. It might be

possible that, some companies are not wiling to cooperate & disclose their

confidential information. So accordingly it was necessary to modify the

questionnaire. Pilot survey is also necessary to receive some valuable suggestions

from experienced and key persons from the industry.

It played an important role as the persons interviewed from pune industry were

handling key positions in the company. Hence it gives some valuable suggestions to

modify the questionnaire there by giving a good start to the project.

RESEARCH INSTRUMENT

An ideal research instrument must ensure reliability of collected data. A well-

designed instrument was the main research instrument used in this particular project.

While some of the questions were open ended, some were close ended too.

INTERVIEW PLANNING

Interviews were planned as per the planned schedule. It was expected to finish of the

sample size within stipulated time. Most of the time it was depended upon getting

appointment of the purchase managers. Firstly interviews from pune region were

planed and then outside Maharashtra interviews were covered.

PROCESSING, ANALYSIS AND INTERPRETATION OF DATA

In this stage all the collected data were checked for any inconsistencies. This step

proves quite useful to remove or cross check any incorrect data which otherwise may

prove factual during analysis.

From analysis, the interpretation was possible and the various problems, which were

required to be explained, can be elucidated.

Finally the report containing all details was designed.

7. SUMMER TRAINING SCHEDULE

The project has to be completed in a period of 8 weeks. Before actual commencement of the project, time schedule was prepared. It is as follows.

Operations 1 2 3 4 5 6 7 8Introduction of the companyBasic knowledge about drill bits, router bits & spindleIntroduction to the projectBrainstorming about projectMaking questionnairePilot plant survey & questionnaire modification

Industrial surveyAnalysis & interpretation of dataPreparation of rough draftDiscussion with project guide

Finalization of the project

This symbol is used for PCB tool survey activity (PHASE 1)

This symbol is used for spindle reconditioning survey activity (PHASE 2)

8. DATA ANALYSIS & FINDINGS

PHASE 1 (PCB TOOL SURVEY)

1) Business from various companies

Sr No Customer Name

Total Business Rs

1 Legend Corporation, Pune 3649002 Shogini Techno Arts pvt ltd, Pune 103197003 Deccan Circuits pvt ltd,Pune 4028254 Epitome Components ltd,A'nagar 3517805 BLG Electronics,Gandhinagar 4290240

6Sonic Technology India inc,G'nagar

8560800

7 Circuit Systems India ltd,G,nagar 57072008 Cipsa-RIC pvt ltd,Bangalore 6642000

9Electronics engineering industries,

196800

10 Ascent circuits pvt ltd, hosur 5707200

11AT & S pvt ltd,nanjangaud,Mysore

48216000

12 Micropack limited, Bangalore 1050420

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Business in Rs.

Thousands

1

Comapny Name

Business from various companies

Legend Corporation ,Pune Shogini Techno Arts pvt ltd ,Pune Deccan Circuits pvt ltd,PuneEpitome Components ltd,A'nagar BLG Electronics,Gandhinagar Sonic Technology india inc,G'nagarCircuit Systems india ltd,G,nagar Cipsa-RIC pvt ltd,Bangalore Electronics engineering industries,Ascent circuits pvt ltd, hosur AT & S pvt ltd,nanjangaud,Mysore Micropack limited, Bangalore

INTERPRETATION

AT&S has maximum market share which is giving a total of 48216000 Rs

business

Shogini has a potential of giving business of 10319700 Rs business.

BLG, SONIC, CIRCUIT SYSTEM & CIPSA-RIC have average business

potential

2) Annual drill bits consumption

Sr No Customer Name Qty/Annum1 Legend Corporation, Pune 100002 Shogini Techno Arts pvt ltd, Pune 2640003 Deccan Circuits pvt ltd,Pune 120004 Epitome Components ltd,A'nagar 60005 BLG Electronics,Gandhinagar 1200006 Sonic Technology Indiainc,G'nagar 1800007 Circuit Systems India ltd,G,nagar 1200008 Cipsa-RIC pvt ltd,Bangalore 1080009 Electronics engineering industries, 600010 Ascent circuits pvt ltd, hosur 12000011 AT & S pvt ltd,nanjangaud,Mysore 120000012 Micropack limited, Bangalore 30000

Annual drill bits consumption

1000

0, 0%

2640

00, 1

2%

1200

0, 1%

1200

00, 6

%

1800

00, 8

%

1200

00, 6

%

1080

00, 5

%

6000

, 0%

1200

00, 6

%12

0000

0, 55

%

3000

0, 1%

6000

, 0%


gfgf

INTERPRETATION

AT&S has maximum consumption of drill bits among all the

companies.

Shogini Techno Art is on second position in drill bits consumption.

Rest of the companies consumes average number of drill bits.

3) Annual router bits consumption

Sr No Customer Name Qty/Annum1 Legend Corporation, Pune 10002 Shogini Techno Arts pvt ltd, Pune 450003 Deccan Circuits pvt ltd,Pune 2504 Epitome Components ltd,A'nagar 42005 BLG Electronics,Gandhinagar 9600

6Sonic Technology India inc,G'nagar 72000

7 Circuit Systems India ltd,G,nagar 480008 Cipsa-RIC pvt ltd,Bangalore 840009 Electronics engineering industries, 010 Ascent circuits pvt ltd, Hosur 4800011 AT & S pvt ltd,nanjangaud,Mysore 24000012 Micropack limited, Bangalore 1800

Annual router bits consumption

0% 8%0%1%2%

13%

9%

15%

0%9%

43%

0%


INTERPRETATION

AT&S has maximum consumption of drill bits among all the companies

CIPSA-RIC is on second position in drill bits consumption

Shogini Techno Art requires less router bits as compared to drill bits

4) Assured business potential for 1st yr (20% & 5 % A.T.B.P)

INTERPRETATION

Though assured business from AT&S is only 5%, it can give a lot of

business.

Shogini techno art can give a business of Rs 2063940

Sr No Customer NameABP For 1st

Year1 Legend Corporation, Pune 729802 Shogini Techno Arts pvt ltd, Pune 20639403 Deccan Circuits pvt ltd,Pune 201414 Epitome Components ltd,A'nagar 703565 BLG Electronics,Gandhinagar 8580486 Sonic Technology India inc,G'nagar 4280407 Circuit Systems India ltd,G,nagar 2853608 Cipsa-RIC pvt ltd,Bangalore 3321009 Electronics engineering industries, 984010 Ascent circuits pvt ltd, hosur 28536011 AT & S pvt ltd,nanjangaud,Mysore 241080012 Micropack limited, Bangalore 52521

Electronics engineering industries,

AT & S pvt ltd,nanjangaud,Mysore

1500000

2000000

2500000

Value in Rs.

Assured business potential for 1st yr (20% & 5 % A.T.B.P)

BLG Electronics is third in the race

5) Expected

profit Sr No Customer NameExpected profit

1 Legend Corporation, Pune 72982 Shogini Techno Arts pvt ltd, Pune 2063943 Deccan Circuits pvt ltd,Pune 20144 Epitome Components ltd,A'nagar 70365 BLG Electronics,Gandhinagar 858056 Sonic Technology india inc,G'nagar 428047 Circuit Systems india ltd,G,nagar 285368 Cipsa-RIC pvt ltd,Bangalore 332109 Electronics engineering industries, 98410 Ascent circuits pvt ltd, hosur 2853611 AT & S pvt ltd,nanjangaud,Mysore 24108012 Micropack limited, Bangalore 5252

7298

206394

2014 7036

85805

42804

28536 33210

984

28536

241080

5252

0

50000

100000

150000

200000

250000

Value in Rs.

1

Company Name

Expected Profit


INTERPRETATION

Expected profit from AT&S IS OF Rs.241080

Shogini is in the second place, which can yield a profit of Rs.206394

Rest of the companies may give a fair margin of profit.

PHASE 2 (SPINDLE RECONDITIONING SURVEY)

PERCENTAGE SHARE OF VMC M/C

11%2%

9%

3%

7%

8%

3%1%1%1%1%0%

44%

2% 3% 3% 1% 1%

Mori seiki BFW FRD NTC Phanuc-Robodrill MakinoNigata Kumai Hitachi sabereo DMG HaasAMS Mazak Stama Winspindle Tal Casa 33

INTERPRETATION

AMS has highest percentage of share in VMC M/C.

Morie seiki has percentage share of 11% and stood at second position.

STAMA, WINSPINDLE & NIGATA have equal share of 3 % in VMC

M/C.

Percentage share of HAAS is negligible

PERCENTAGE SHARE OF HMC M/C

1% 5%4%

1%

5%

2%

28%

3%2%11%

3%1%

8%

22%

3% 1%

Makino AMS BFW Cincinati Stama Tal Mazak PAC Okuma A-51 NTCDMG A-55 Nishida HMT Tasa

INTERPRETATION

MAZAK has highest percentage of share in HMC M/C.

NISHIDA has percentage share of 22% and stood at second position.

Other makes machines have very little contribution to HMC M/C category.

PERCENTAGE SHARE OF CNC M/C

27%

10%

3%7%1%21%

7%

2%

4%

13%

3% 2%

Fuji Galaxi Okuma Mazak KWS Mori seiki Kesh Mysore kirlo. PMT ACE LMW Other

INTERPRETATION

FUJI has highest percentage of share in CNC M/C.

MORI SEIKI has percentage share of 18% and stood at second position.

GALAXI & ACE is having percentage share of 10% & 13% respectfully.

Other makes machines have very little contribution to CNC M/C category.

PERCENTAGE SHARE OF GRINDING M/C

13%

31%

3%3%

17%

5%

5%

3%

17%

3%

Warnasosi Landis shout Parishut Mysore kirlo. Renishaw Newall HMT PMT FIE

INTERPRETATION

LANDIS has highest percentage of share in CNC M/C.

MYSORE KIRLOSKAR & PMT have almost equal percentage of share in

grinding M/C category

Warnasosi has a percentage share of 13%.

PERCENTAGE SHARE OF BORING M/C

12%

31%

37%

8%

4%8%

TBT LMT HMT FIE BFW Ananad machine tool

INTERPRETATION

HMT has percentage share of 37% in boring M/C category.

LMT has got a percentage share of only 31%

TBT stood in third position having 12% share.

INTERPRETATION

PERCENTAGE SHARE OF GEAR HOBBING M/C

7%

52%

41%

Churchill Lebherr Gorth, Japan

LEBHERR has more than 50% percentage of share in gear hobbing M/C

category.

GORTH is next to LEBHERR, having percentage share of 41%.

2 2 510

75

140

26

3

69

40

0

20

40

60

80

100

120

140

No. OF M/C

1

COMPANY NAME

VMC M/C POTENTIAL

Carraro ind.ltd Pune Turbo gears ind pvt ltd RSB Transmission Bharat forge,Chakan Bosch ind.ltd ChakanEndurance tech, Chakan Endurance tech, Taque Spicer India ltd,Chakan Bajaj Auto Ld ,Pune Tata Motors, Pune

INTERPRETATION

ENDURANCE TECH., CHAKAN is having largest potential of VMC m/c.

BOSCH IND. is having 75 VMC machines.

RSB TRANSMISSION, TURBO GEARS & CARRARO are having total of

9 VMA M/C.

BAJAJ, TATA MOTORS is having 60 & 40 VMC m/c respectively.

HMC M/C POTENTIAL

8

16

8

25

11

7

20

0

5

10

15

20

25

30

1

COMPANY NAME

No.

OF

M/C


INTERPRETATION

BOSCH CHASIS is having 25 HMC machines, which is less than VMC

M/C.

RSB TRANSMISSION is having 16 HMS M/C.

TURBO GEARS don’t have any HMC M/C.

BHARAT FORGE & CARRARO is having 8 HMC M/C each.

TATA MOTORS don’t have a single HMC M/C.

1

Carraro ind.ltd Pune

Turbo gears ind pvt ltd

RSB Transmission

Bharat forge,Chakan

Bosch ind.ltd Chakan

Endurance tech, Chakan

Endurance tech, Taque

Spicer India ltd,Chakan

Bajaj Auto Ld ,Pune

Tata Motors, Pune3

20

20

50

6

3

2

05

101520253035404550

CNC TURNING M/C POTENTIAL


INTERPRETATION

BHARAT FORGE is the leader in CNC turning having 50 M/C

BOSCH CHASIS & SPICER IND LTD is having 20 CNC turning

machines each.

Rest of the companies has marginal number of CNC M/C.

10

3

50

2

0

5

10

15

20

25

30

35

40

45

50

No.of M/C

1Company Name

Grinding M/C Potential

Turbo gears ind pvt ltd RSB Transmission Bharat forge,Chakan Bosch ind.ltd Chakan

INTERPRETATION

BHARAT FORGE is the leader in grinding too having 50M/C

TURBO GEARS has 10 grinding M/C.

BORING M/C POTENTIAL

7

18

3

0

2

4

6

8

10

12

14

16

18

20

1

COMPANY NAME

No.

OF

M/C

Bharat forge,Chakan Endurance tech, Chakan Bajaj Auto Ld ,Pune

INTERPRETATION

ENDURANCE, CHAKAN is leader in boring m/c category having 18

m/c.

BHARAT FORGE is having 7 boring m/c.

BAJAJ AUTO is having only 3 boring m/c.

12 15

49

234

144158

3730

92

43

0

50

100

150

200

250

No.OF M/C

1

COMPANY NAME

TOTAL M/C POTENTIAL


INTERPRETATION

BHARAT FORGE has maximum number of M/C (234 M/C)

ENDURANCE, CHAKAN is in the second number having total of 158

M/C.

BOSCH IND LTD is having total 144 M/C.

BAJAJ AUTO has 92 M/C.

9. SUGGETIONS & CONCLUSION

SUGGETIONS (PHASE-1)

As a management student, I would like to suggest some issues to the management of

Ultra Precision Spindles Pvt Ltd, which are as follows.

Ind-sphinx is leader in Indian market having its own plant in India. I found high

delight level with customers in terms of their pricing, delivery & technical

support.

So management of U.P.S.P.L should give a due consideration to Ind-sphinx as a

major competitor in Indian market.

Pricing policies plays an important role in Indian market. Hence U.P.S.P.L &

T.C.T group should decide pricing policies to enter in Indian market.

U.P.S.P.L & T.C.T group will have to decide upon stocking programme of the

items, as delivery of items would play major role in success of selling the items.

U.P.S.P.L should take technical support from T.C.T group in terms of speed/feed

selection of spindle speed & different quality related issues of tolerances of hole

sizes and quality of holes/routing.

CONCLUSION (PHASE-1)

If U.P.S.P.L start working this FY, the expected market share would be 5

to 7% in FY 2008-09. i.e. US $ 1,25,000

The offer is feasible, if TCT group gives a due consideration to the following

points

U.P.S.P.L need to finalize on channel of operation in terms of

technical support by way of training its personnel and joint

marketing as TCT/U.P.S.P.L in Indian market.

Visit of technical experts from TCT is very necessary to address

different technical queries by customers till the time U.P.S.P.L

engineers have sufficient knowledge to handle these queries

independently.

U.P.S.P.L need exclusiveness for selling these products in Indian

market.

U.P.S.P.L need to work on best pricing with accepted credit

policies to enter Indian market as this is purely trading business

and would take time to realize investment in sales revenues.

SUGGETIONS (PHASE-2)

Suggestions for reconditioning facility are parallel to the customer expectations. I would

suggest to the management of U.P.S.P.L to fulfill maximum customer expectations,

which are as follows.

Lead time should be as minimum as possible

Root cause of breakdown should be given by UPSPL and remedies should be

given to avoid the same

Facilities such as tool clamping force checking, bearing preload, noise &

vibration checking and temperature checking should be available in the tool room.

Facility of 300mm mandrel run out check should be available in the tool room.

10 to 15 hrs of running of spindle must be done before dispatching it to the

customer.

Home service should be given for some specific kind of spindles.

Difference between before reconditioning readings and after reconditioning

readings should be provided to the customers.

Proper handling of spindles should be there at the time of dispatch.

UPSPL should provide means to increase the life of spindles.

In house servicing should be provided after 1 week of reconditioning of spindle.

A-51 & A-55 spare spindles should be provided by UPSPL while reconditioning

of the same.

CONCLUSION (PHASE-2)

U.P.S.P.L should concentrate more on reconditioning of machining center

spindles, whose population is on rise. Moreover, in comparison with grinding

spindles, which is primary focus of U.P.S.P.L, machining center spindles are used

more. Hence there has to be focus shift in U.P.S.P.L management working

policies to cater more on machining center spindles.U.PS.P.L has to create

appropriate infra structure to cater machining center spindle reconditioning.

This paradigm shift will also fetch better sales revenue to U.PS.P.L as the average

reconditioning cost of grinding spindles is Rs 25,000 as against machine center

spindle reconditioning average cost is Rs 60,000.

There are more avenues for U.P.S.P.L to support auxiliary services like total

AMC, on site taper grinding, vibration analysis etc.

10. LIMITATIONS

Due to constraints, the study is limited towards only in Maharashtra, Karnataka,

Tamilnadu and Gujarat. It fails to capture north region.

Survey is conducted only in industries; hence it is an industrial survey.

Reconditioning of spindles survey is carried out in pune region only.

11. BIBLIOGRAPHY

Kothari C.R (2007), Research Methodology, New Age International Publisher, pp 100-104

<http://www.indiamart.com/ultraspindles/spindles.html>assessed on Wednesday 8th August 2007, 5:00p.m

<http://kemmer-praezision.com/eng/intro.html> assessed on Tuesday

3rd July 2007, 2:15p.m

<http://www.tct-tool.com/e-file-body.htm> assessed on Friday

6th July 2007, 12:10p.m

12. APPENDICES

FIRST QUESTIONNARE (PHASE 1)

Feasibility study to opt for cutting tool

agency (Cutting tools used in PCB industry)

Company Name:

Address:

Phone: Fax: Email:

Respondent Name:

Designation:

Drill bits

Quantity wise consumption (Monthly/Annually):

Most popular sizes & its monthly/annual consumption:

Value wise consumption monthly/annually:

Router Bits

Quantitative consumption monthly/annually:

Most popular sizes & its monthly/annual consumption:

Value wise consumption monthly/annually: Present supplier:

a) Union toolb) Kemmer prazisionc) Ind Sphinxd) Other (please specify name)

Delight level (please give points from 1 to 10) (1-Minimum & 10-Maximum)

Quality wise Lead-time

Price

Do you know the company called TCT CO.LTD?

YES

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

NO

If YES, please tell us few things about TCT CO.LTD

1.

2.

3.

If UPSPL take this agency, please mention your expectations

1.

2.

3.

4.

5.

Do you expect UPSPL to have regrinding facility of tools to back up its activity?

YES

NO

SECOND QUESTIONNAIRE (PHASE 2)

Company Name:

Address:

Phone: Fax: Email:

Respondent Name:

Designation:

Machine wise data

Number of VMC:

Number of HMC:

Number of CNC turning:

Number of grinding machines:

Number of boring machines:

Other machines having precision spindles:

Machine supplier wise data

VMC

MANUFACTURING MAKENUMBER

HMC


VMC


CNC TURNING CERTERS


GRINDING MACHINES


BORING MACHINES


OTHER MACHINES HAVING PRECISION SPINDLES


EXISTING SPINDLES MAITENANCE SERVICE PROVIDER

Company maintenance department

Outsourced

If Outsourced

Service provider name:

Does your service provider gives you warranty?

YES

NO

Satisfaction level (Please give points from 1 to 10) (1-minimum & 10-maximum)

Quality of work

Price

Frequency of reconditioning (monthly/annually):

If UPSPL works for you for spindle reconditioning activity, what are your expectations?

1. In terms of assembly:

2. In terms of testing:

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

3. Other infrastructure requirement:

(OFFICE USE)

UPSPL remark:

Signature of researcher