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Конференция White Nights: Mobile Games Conference (http://wncong.com)
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App Distribution
and Monetization
Discovery
Monetization
Worlds Largest Independent App Store
ACQUIRE ENGAGE MONETIZE
Developer
App store
User
Approval
5
30% tax
Application
App revenue
$
App Store Economy: Closed / Retail Model
App Store Economy: Open / Ad Supported Model
Developer
GetJar
User
Carrier/OEM Partner
Stores
6
Marketing
$
Legal/Safety check
Application
App revenue
$ Fee
Loyalty and Rewards: For every user, everywhere
GetJar Confidential 7
GetJar App Sponsored App Any App
100GOLD
30GOLD
5GOLD
Addressing Android Monetization Issues
Google Checkout
½ a User Completes Transaction
GetJar Confidential
YourApp Rewards
SDK
GetJar Gold
Advertisers
.
9
Monetize through Virtual Currency
• Integrate Virtual Currency as alternative payment vehicle to Google Checkout (Rewards SDK) for IAP
• ‘Pay with Cash’ or ‘Pay with GetJar Gold’
• Redeem Gold earned on GetJar or earn within your App
• Exchange Gold Coins for Cash with GetJar
Example: Wiki Encyclopedia
Example: Hungry Sharks
Conclusion
DeveloperConvert more consumers to paying users through alternate payment
vehicle, monetise the 95% of untapped potential
Consumer Access premium content and In App Purchases by exhibiting loyalty and
Installing interesting Apps, all without parting with Cash
AdvertiserIncrease discoverability, reach new Audiences and drive high quality
installs
James Mooney
[email protected]#jamesmooney100